This document discusses computer-mediated communication (CMC), social media, and theories of diffusion and social networks. It provides background on the history of CMC technologies from BBS to the modern internet. It also summarizes key aspects of diffusion theory models and defines social network sites as constructs that allow users to share connections and view others' profiles. The document then discusses concepts like online identity, communities, uses and gratification of social media, and how online culture and power dynamics shape communication. Discussion questions address how CMC has influenced relationships and communication patterns on social platforms.

1. CMC, Diffusion, and Social
Theories
By:Salimah, Irys, Rocky

2. Identity
● CMC - Computer Mediated Communication
● Online presence
● BBS to WWW
● HCI - Human-computer interaction

3. Identity & CMC

4. Internet History
● ARPANET - Advanced Research Projects Agency Network
● THE WELL
● Online communities
● SNS - Social network Site

5. Diffusion of New Ideas
● Diffusion Model
○ Innovators
○ Early adopters
○ Early Majority
○ Late Majority
○ Laggards

6. Social network site definitions
● Constructs public or semipublic
profile within a bounded system
● list of other users with whom
they share a connection
● View and transverse their list of
connections and those made by
others within the system

7. Social network site definitions
● Avoids networking in deff : which implies
meeting strangers through online
interaction
● Activating pre-existing social ties
● Ofc meet new people/connections but
tend to reflect nearby mutual
associations

8. BOX 2.1 SOCIAL MEDIA FUNCTIONS AND SITES
Blogging Storytelling & commentary Wordpress, Blogger, Tumblr
Social news Curating & tagging Reddit, Digg, Delicious
Technology news Tech trends Mashable, TechCrunch
Social cultural/entertainment Culture/Celebrity sharing BuzzFeed, TMZ, Cracked
Wikis Collaborative Wikipedia, Wikia Encyclopedia
Shopping and reviews Consumer purchase Amazon, Yelp, Viewpoints
Social SNS Social networking Facebook, Google+, Snapchat
Business SNS Social networking LinkedIn, MySpace, Yammer
Audio (voice & music) Audio/Music sharing Soundcloud, Voxer, Spotify, Itunes
Video sharing/streaming Video sharing/Live video Youtube, Twitter, Ustream, Fb Live
Form Functions Examples

9. COMMUNITY
● Emerges from the development of individual social identities and
realistic relationships between people
● Those spending time online share common characteristics that
separate them from those less likely to participate.
● Platforms create symbolic environments
○ metaphors such as FB wall & Pinterest “board”
○ Shared meaning and understanding
● Interpersonal communication
○ Develops when online communication functions as it would in a face-to-face
environment

10. Uses and Gratification
- Social media offers a range of potential uses

11. Online Culture and Power
- Social media communication happens within a cultural
context of values, ritual, and even chaos
- Some use social media in an effort to maintain existing
power
- Others use it to try to grab new power

13. CMC and Social Media
CMC = Computer- mediated communication
- It started with interest decades ago in discussion boards and email
- CMC did not offer communication that was as rich as face-to-face
communication
- “Flame war” = twitter fights
- CMC is a tool that may lead people with problems to take these into online
environment rather than, as is often assumed the negative effects being
caused by online usage

14. CMC and Social Media

15. DISCUSSION QUESTIONS
1. CMC has influenced the way we form relationships in the sense that
we have the capability to form relationships with people across the
country/globe within seconds. We have the ability to communicate at
any time of the day no matter where the other person is without
having to wait. It does make it hard because even though the
communication is more frequent - it doesn’t mean we actually know
the person the way we think we do.

16. DISCUSSION QUESTIONS
2. More of my media use consists of sharing things I find funny or interesting. I
don’t necessarily use it to maintain relationships. The Cmc relationships that I
have are weak in that sense. If anything the use of Facetime has helped my
relationships. Communication patterns based off of my social media involve
sharing videos/memes with friends and looking at pictures and images shared
through social media. I also use snapchat pretty often but only to send videos of
myself being silly. This would not be the best to use to influence future online
behavior because based off of my social media use, communication through
social media seems to be dying down in the sense of its purpose being to
maintain relationships. People will only share more videos and images rather
than build and maintain relationships.

17. DISCUSSION QUESTIONS
3. This is my favorite meme because it is
the most relatable thing ever. I do this
every single day while in the shower. It
transfers cultural understanding because
I think just about anyone who listens to
music in the shower can relate.

18. Audience Engagement
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