This document proposes a new collectible item called "Gums to Toys" that turns used chewing gum into toy figures. People would collect their used gum, press it into molds to form figures, and paint the dried figures. Sets would include storage containers, molds, paint, and instructions. The figures could represent popular characters and add value after gum's normal end by reducing waste and providing a business opportunity. Next steps include ordering starter sets online at GumsToToys.com.

1. Chewing Gum toy
figures
The new collectable
item

2. The Problem
• Thinking about the “life-cycle” of a chewing
gum …
• How does it change over time?
• New  In use  Used (waste)
• Solid  Soft  Solid
• How could there be value added to the
existence of a chewing gum?

3. The Idea
• Do something with the chewing gum after its
normal end-of-life
• Ideally this should
– Add additional benefits
– Remove some of the existing negatives
Provide the means to build your own toy figures
from chewing after its normal use.

4. How it could work:
• People would collect their used chewing gums
• Once collected a sufficient amount (and kept
in an airtight container preventing drying up of
the gum) the gum is pressed into special
moulds.
• Once dry the figure is removed from the
mould and painted with non toxic and anti-
bacterial paint.
• Once dried the figures can be played with …

5. The details
• People could buy sets consisting of:
• Airtight storage container
• set of moulds and color
• Brushes and instructions
• The moulds would be made from material preventing
sticking of the figures inside the mould.
• The paint would be killing off germs and “child proof”
(non-toxic and non water-resolvent after drying)
• Teaming up with Organizations remarketing “personas”
known from TV and movie (Star Wars, Simpsons, Mickey
Mouse, …)

6. Why ?
• Adding to the “life-span” of a chewing gum
• Reduction of waste
• Business Oportunity for the makers of the
“Gum to Toy” sets
• The “odd new present” that hasn’t been
around yet …

7. Next Steps
Pre order your first set of “Gums to Toys” online
at
GumsToToys.com

8. Team Startup
This presentation has been prepared for the first
Team Assignment of the Stanford University
online course:
“A crash course in creativity” April-June 2013
Team Startup:
Vivekananda Vasipalli, Rotterdam, Netherlands
Marcelo Lanzarotti, Chicago, Illinois
Otman EL HOUNSRI, Strasbourg, Bas-Rhin, France
Gilson Souza, Porto Alegre, Brazil
German N. Montenegro, Corrientes City, Argentina
Helmut Berié, Christchurch, New Zealand