![Defined Event Exist is Session
Trigger: End of Session
Condition: Did the "Invalid Login" event exist in session?
Action: [do action]
if ($F.factCount("NS.E_INVALID_LOGIN") > 0)
{
[action]
}](https://image.slidesharecdn.com/smartsystems-13401000640426-phpapp02-120619050312-phpapp02/85/Tealeaf-Creating-Smarter-Systems-using-Tealeaf-8-Advanced-Eventing-12-320.jpg)
Tealeaf: Creating Smarter Systems using Tealeaf 8 Advanced Eventing
- 1. Creating “Smarter” Systemsusing Tealeaf 8 Advanced Eventing Vernon Wyatt Founder / CEO vernon@siteconversion.net Twitter: @TealeafExpert May 15, 2012
- 2. KEY FINDING: "Poor onlineuser experience, coupled with a lack of insight about why customers are abandoning websites, is costing businesses billions of dollars / pounds - more than $50 billion lost in the US and around £14 billion lost in the UK in the last year."
- 3. "weighted sort....great additionto the portfolio of techniques that "hope that web analytics Analysis Ninja's will use to find vendors like Adobe, IBM, insights faster and focus on what's important." Yahoo! will take a step back...stop puking data... spend resources on making tools smarter, a bit more intelligent."
- 4. Advanced Mode Overview -What is it? - Training Resources - Use Cases - Key Concepts - Simple Example - Best Practices
- 5. How does Tealeaffeel about Advanced Mode? What is it? Javascript based language that runs in the Google V8 Javascript Engine with extensions specific to the Tealeaf data model (Session, Hit, Fact, Fact Collection, Pattern Collection and Pattern) Training Resource Detailed tutorial on the community site https://community.tealeaf.com/display/tealeaf80/Tealeaf+EES+Tutorial
- 6. Advanced Mode UseCases Data Cleansing - Replace most data manipulation tasks you were doing in privacy rules or tcl scripts - Omniture formats (json,html comment) - Concatenate Strings (Date of Birth, Check-in Dates) Implement Smart Algorithms Compare items across pages - Monitor price changes between page - Behavior based Bot detection - SEM "Matching Algo" (Search Term/Keyword/Landing Page) Compute Values - Compute a "Struggle Score" - Calculate a total amount of upgrades
- 7. Key Concept: NamingConvention TLDM8.F_E__CHK_STEP_6___ORDER_CONFIRMATION_CF__634320910674998654 <namespace>.<type>__<name>__<timestamp> namespace where Time in type of object the object resides. microseconds when F_E = Fact of Event Each system is the event was first E = Event different saved
- 8. Key Concept: EventTrigger Advanced mode events are triggered on the same situations as a basic event.
- 9.
- 10. Object Relationship ($F) Fact Collection Home Page Session ($H) Hit Object Object ----- ----- Fact ----- 123 Object ---- 1 ----- Invalid Login Product Page ($H) Hit Object Fact ----- Object ----- 124 pageGen 2 > 20 Services Page Session ($H) Hit Object Object Fact ----- ----- Object SA.3 125 ----- Invalid 3 Login
- 11. Simple Advanced ModeExample Trigger: Every Hit Condition: If Status Code of current hit is 404 Action: Increment the Fact for the HTTP 404 Event 1. function TL.E_HTTP_404() { 2. 3. if ($H.StatusCode == 404) { 4. // Set fact for Report Group 5. $F.setFact("TL.F_E_HTTP_404",1); 6. } 7. }
- 12. Defined Event Existis Session Trigger: End of Session Condition: Did the "Invalid Login" event exist in session? Action: [do action] if ($F.factCount("NS.E_INVALID_LOGIN") > 0) { [action] }
- 13. Advanced Mode BestPractice - If you are just starting, review existing basic mode event in advanced mode - Don't create an advanced mode event from scratch (wrapper event) - First create all your dependent hit attributes, events, session attributes, report groups in basic mode - Create your advanced mode event in basic mode as much as you can, then switch to advanced mode - Don't change the name of event - Save as you go - switching between advanced mode and basic will cause you to lose your code - Refresh JavaScript skills: codecademy.com - Regular expression tester: regextester.com - Discuss with Tealeaf Consultant on implementation
- 14. Advanced Mode inTealeaf
- 15. How to Usethe Data Real-time Integrations • Struggle score to trigger chat window or click to call • Enhance real-time fraud detection • Proactively email customer support on HIGH struggle scores Offline Integrations • Demographic Data • MVT factor - struggle score could be an additional factor in validating test results Segment • mobile vs mainsite • booking success vs abandonment • Group scores LOW, MEDIUM, HIGH, OH My! for easier reporting and trending Other • Segment VOC Sessions with HIGH struggle score. Daily report for your site conversion team to start investigating • Struggle score as a KPI • Use the score as a dimension in reports • Create custom search result template for easy viewing
- 16. Vernon Wyatt Founder / CEO vernon@siteconversion.net twitter: @TealeafExpert