Learn more about the tools and techniques Small Businesses use to grow their business! Using digital and social media!

1. BY
Porsche
Nichols
@porschenichols
KLOUT
SCORE
50

2. Defining
a
SMALL
Business
Independently
Owned
&
Operated
For
profit
business
Be
of
a
certain
size
(ppl/revenue)

3. Small
Business
Trends
=
54%
of
US
$ales
23
Million
=
55%
of
ALL
Jobs
600,000+
Franchised
=
40%
of
Retail
Stores
=
30%
-­‐
50%
of
all
Commercial
Space

4. Small
Business
Saturday

5. Small
Business
Tools
FINANCIAL
FILE
DOC
COMM.
MGMNT
STORAGE
EDITING

6. Small
Business
Tools
CUST.
MONETARY
MAR
ADMIN.
SUPPORT
TRANS.
COMM.
TOOLS

7. Small
Business
Marke@ng
App

8. According
to
Small
Firms,
what
social
media
plaDorm
do
they
use
the
most
AND
has
the
most
poten@al?

9. Social
Media
&
Small
Businesses

10. Social
Media
&
Small
Businesses
• They
are
s@ll
trying
to
figure
it
out.
(like
everyone
else)
• Time
is
an
issue!
• Lack
of
social
media
educa@on

11. ALAN
SEE
-­‐
CMO

12. Brynne
Zuccaro
-­‐
Director
of
Business
Marke@ng
at
Foursquare

13. Future
Trends
of
Small
Business
1) Small
business
marke@ng
will
con@nue
to
be
fragmented
due
to
increased
ways
to
adver@se
digitally
2) Small
business
revenues
will
peak
sooner
if
they
do
not
use
social
media
to
market
or
engage
3) Digital
is
the
way
of
the
future
and
younger
entrepreneurs
will
find
business
success
earlier
in
life
than
earlier
genera@ons