1. MEDIA CONTACT: For Immediate Release
Robert Phillips April 14, 2015
269-290-9572
robert@strivven.com
Georgia Technical College System Student Careers Boosted by
New Virtual Job Shadow® Partnership
Asheville, NC – Working with a statewide two-year school system in Georgia to help
promote jobs and educate technical college students about in -demand careers, Strivven Media,
which produces VirtualJobShadow.com, is pleased to announce a partnership with the Technical
College System of Georgia (TCSG). The TCSG agency oversees the state’s 23 technical
colleges, adult literacy programs and other economic and workforce development programs.
Their mission is to provide technical, academic and training that is focused on building a
competitive workforce within Georgia.
Executive Director of TCSG Student Affairs is Dr. Nichole Kennedy, whose role
includes serving as the lead person in student services needs. She was instrumental in acquiring
the Virtual Job Shadow career planning resource and says the new partnership will fill a critical
gap for the more than 150,000 full and part-time students enrolled in the statewide college
system.
Using a series of highly-engaging, three to four-minute videos that capture a day in the
life of workers in different career fields, VirtualJobShadow.com gives users the ability to job
shadow from a laptop or tablet. Professionals featured in the videos provide advice to job seekers
on topics that range from educational requirements, needed skills, working conditions and
personal comments about the joys and challenges of the work.

2. Kennedy says the Virtual Job Shadow videos allow students to see for themselves what a
job entails from a real person on a day-to-day basis. “I liked the idea that they didn’t use actors,
and that many of the jobs are the direct result of a two-year college degree so that our students
can better relate. It allows them to determine what career choices they want to make based upon
decisions other than whether or not a job is glamorous. It also helps them decide if the job is
really right for them. It’s the next best thing to actually being there.”
Strivven Media’s ability to produce high-quality videos using graduates from the schools
at which the program is utilized was another selling point for Kennedy. “If a student can watch
someone from the school they are attending performing a job, it brings the career field even
closer to home.” Too often, she adds, students see only those professions that require a post-
graduate degree while the demands for real-life jobs – and the skills that match them - are
elsewhere, another gap technical colleges must fill.
“In Georgia, our high-demand jobs are in advanced manufacturing, which is returning, in
healthcare and in technology. Baxter has located just outside of Atlanta; Kia manufacturing has a
west Georgia plant and Mercedes-Benz is here. Of course, internet security and computer skills
are still in high demand.”
But the biggest challenge, she says, is matching these jobs to the skills they require.
“Through VirtualJobShadow.com, we hope to reach students earlier in their career decision-
making, which allows them to make the right choice instead of choosing a job they are not well-
equipped to do.”
In today’s world, says Kennedy, it’s no longer feasible to physically shadow a person on
a job. There are liability issues, cost and time constraints. “Not only is it more cost-effective to

3. virtually shadow, many of our students have transportation issues, or work a fulltime job. But if
they can sit down at a computer for 30 minutes and experience a career that would have taken
them hours of travel time, they are more likely to follow through.”
As more students choose the career path that is right for them, says Kennedy, the more
likely they will become successful. In turn, a good match of students to jobs can enhance the
school’s graduation rate and serve as an effective recruitment tool.
Kim Celentano, CEO for Strivven Media, agrees that VirtualJobShadow.com can help
steer Georgia’s technical college students into opportunities that are better suited to them, as well
as jobs they may not have considered. “We’re very excited about working with the Technical
College System of Georgia. This partnership offers a tremendous opportunity to promote the
state’s workforce needs and we will be reaching out to Georgia’s leading employers to
participate in our program. VirtualJobShadow.com would not possible without the amazing
corporate support we receive coast to coast.”
For details on the Technical College System of Georgia visit www.tcsg.edu. More
information on Virtual Job Shadow® is available at www.VirtualJobShadow.com or contact
robert@strivven.com.
About Strivven Media, L.L.C.
Strivven Media is a leading developer of high-tech, career exploration products for students and
job seekers. Strivven Media’s educational products are used across the country, serving middle
schools, high schools, post-secondary institutions, career counseling centers and government
agencies.