1. IITIEN II3
SiNGAPORE
22 )onuory 2009
To whom it moy concern.
LETTER OF RECOMMENDATION FOR CHRISTOPHER CHONG, COPYWRITER
During Chris' internship at TBWA/Tequila, he has shown a quick grasp for creative
tasks, even though it may be the first time that he has been asked to handle them.
Daring and intuitive, Chris has been a pleasure to teach, mentor and more importantly,
work side by side for two of the more important integrated campaigns to be launched by
TBWA/Tequila Singapore.
Thanks to his efforts for the Martell VSOP The Ultimate Start-up Space integrated
campaign, we were able to successfully reach out to online opinion makers using a
variety of social media and search tactics. For more details on the campaign, please visit
U ltimatestartupspace. com. sg
With this fine grasp of social media, Chris played an even more important role in his
campaign work for United Nations Development Fund for Women (UNIFEM). ln the
effort to launch its Soundout.sq campaign against human and sex trafficking, Chris
provided invaluable help with his creative copywriting for both online and print materials.
He also played a key role in developing the campaign's fan page on Facebook, while
contacting artists, musicians and other content creators to provide valuable content and
campaign support.
As a new copywriter, Chris has the potential to be one of the upcoming young talents in
the years to come, as long as he continues to harness his passion for ideas and flair for
creative copywriting. His thirst for knowledge and new ways of working is also a virtue
that has impressed me in the time that l've known him.
Yours faithfully,
Kestrel Lee,
Creative Group Head / Digital Strategist.
Email: kestrel. lee@tequila.com.so
TUunction
5 Kodoyonollur Street
Singopore 069I 83
TBWASingopore
+65 6225 5288 t
+65 6224 8983 f
www.tbwo.com
Co. Reg. No.199305085M
TEQUILASingopore
+65 6324 3002 t
+65 63243231 t
www.tequilo.com
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