This document outlines a partnership between The Better India, Ketto, and Shivprabha Trust to help electrify and improve infrastructure in the village of Pimpaldhara in Maharashtra, India. The village currently lacks electricity, access to drinking water, and proper roads. The project aims to provide electricity access through installation of street lights, access to drinking water through borewells and tap connections, and improved roads. The Better India will promote the campaign through articles, banners, and videos on their website and social media channels. Ketto will host the campaign page and share revenues with TBI to further promote the fundraising effort.

1. www.TheBetterIndia.com

2. Our country has endless resources and even enough and more people
who can help us bridge the gap between the rich and poor. Let’s get
together and narrate the stories of those in need and create a platform
for people to do their bit to #DoGood!

3. Our Audience
6 L+ Facebook
● Men and Women in the age group of 18 - 35 years
● Alternative, Edgy, Nonconforming & Digitally Aware
● Seeking or Believing in Change
Daily average time on site: 3.01 minutes =
ENGAGED AUDIENCE
Source: Google Analytics, Facebook Insights & Alexa, as of Jan’16
3
4+ Million
Monthly
Readers

4. Native Content
TBI Properties

5. Banners
TBI Properties

6. TBI Talkies (Video Content)
TBI Properties

7. TBI Properties
Social Media
Channels

8. ● What this partnership brings together
○ Technology platform
○ Outreach Partner
○ On-Ground expert
● Project
○ As India slowly crawls towards becoming a super-power, a tiny settlement in
Maharashtra still awaits what most of us take for granted - electricity, portable
water, education and access roads. Pimpaldhara is situated in the Yavatmal
district of Maharashtra. What this project aims to provide ?
○ Electricity: Life comes to a literal standstill post sunset. Gas lanterns are the only
source of light.
○ Water: The settlement lacks portable water and has no tap/ borewells.
○ Road: The access road is miserable on the best days and during monsoon, it
belies description.
Partnership with Ketto & Shivprabha Trust

9. The Village has no
electricity, even after
68 years of
independence!

10. The village has no
natural water sources
and no facility to avail
drinkign water

11. Currently, there is a Zilla Parishad school which may
shut down due to the rule that a minimum of 21
students need to attend it for it to keep running.

12. Status Of
The Roads

13. Let’s together #BuildAVillage
and help it progress and prosper
Target : 600,000
Target

14. Deliverables
● TBI :
○ Website banners - FOC
○ 3-4 articles - FOC
○ Social Media promotions - FOC
○ 1 Video - 2.5 L (Production Cost)
● Ketto :
○ Homepage presence for campaign
○ Co-branded (Ketto + TBI) campaign page
○ Revenue share with TBI to promote the campaign
○ Social Media promotions

15. For more details reach us at :
contact@thebetterindia.com