Tawharanui Interpretation Plan WJBevil 2010

Interpretation Plan
2010-2018
Tawharanui Regional Park

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Table of Contents
Part 1: Planning Context
Introduction
A Sense of Place
Background and Context
Purpose of the Plan
Who’s Involved
Situation Analysis
Park Management Framework
Signiﬁcance Statements
Visitor and Market Analysis
Part 2: Delivery Concept
Interpretive Approach
Guiding Principles
Media and Techniques
Interpretive Themes
Programme Logic Model
Thematic Zones
Part 3: Proposals
Proposed Enhancements
Koru and Main Entry area
Notice Boards
Campground and Surrounds
Ecology Trail
Heritage Walk
Marine Protection
New Media and Public Events
Part 4: Implementation
Action Plan
Implementation Process
Production Process
Training Needs
Evaluation
Appendix
i. Recommended Reading
ii. References / Research
iii. Interpretive Media Matrix
Interpretation Plan 2010-2018
Printed on 100% recycled paper.

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Tāwharanui Regional Park is regarded as one of
New Zealand’s precious places, with spectacular
beaches and coastline featuring panoramic views
of the northern Hauraki Gulf.
Beyond the surf are thriving wetlands, lush
forest, rolling hills and golden pastures. It’s a
landscape that has changed dramatically over the
years, as have the values and lifestyles of those
who live, work and play here.
These changes, and the people involved, are at
the heart of Tāwharanui’s stories.
At one time, this pristine looking
lagoon was a shingle quarry
PART 1 : Planning Context
Language of a Landscape
Introduction
It’s often said that beautiful landscapes interpret themselves, and certainly such places can be
appreciated on purely aesthetic merits. However, the spirit of a place is more than just what’s visible on
the surface and sometimes there are important stories to be told that are only hinted at by the scenery.
Hidden at the heart of the park is a
remnant of native forest
Hundreds of hours of volunteer
labour are behind these seedlings
The hills were once the site of early
Māori settlements and fortiﬁcations
Nocturnal creatures of all kinds
roam Tāwharanui after dark
The human storyteller can best make
a contribution in those places where
the landscape is silent...but the story
needs to be told.
Capturing these elusive qualities isn’t always
easy, but it is a worthwhile endeavor. How we
choose to tell our stories requires a deliberate
approach to ensure Tāwharanui’s special
character isn’t negatively impacted. Care must be
taken not to overshadow the landscape’s ability
to touch people through its inherent beauty.
A Sense of Place
Photo:DylanvanWinkel
Photo:TOSSI

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Planning Context
Tāwharanui Regional Park is situated on Tokātu peninsula approximately 90 km north of Auckland. It
covers an area of 588 hectares and presents an array of landscape types including pasture lands, native
forest and bush, wetlands, dunes, rocky coast, and pristine sandy beaches. The park is remarkable
because it integrates the conservation of native species on land and in the sea, as well as farming and
public recreation.
Background and Context
In 2004, a 2.5 km long pest proof fence was
erected to create a pest-free Open Sanctuary.
Supported by an ongoing and intensive pest
management programme, visitors are seeing the
return of many rare and threatened native and
endemic species.
Photo:GeoffMoon
more than just information.
It’s a communication method that helps people
discover and understand the significance of places,
people and processes*. Interpretation opens the
eyes and the mind, engaging the visitor through
storytelling, explaining ideas, creating memories,
fostering understanding and appreciation,
encouraging exploration and self-actualisation,
influencing attitudes and prompting action!
Interpretation is...
Interpreters...
use a variety of media and techniques to translate
knowledge, shaping and illustrating it, to make it
accessible and relevant to people.
* Adapted from a definition by John McFarlane, Heritage
International Jan 1995 Vol 5 (1)
Great interpretation...
starts with best practice as outlined in the
ARC Interpretation Guidelines (2006). This
document provides useful advice for developing
interpretive displays and signs, as well as general
information about interpretation methodologies.
The guidelines are supported by the Parks
Interpretation Strategy (2004) which contains
strategic directions regarding interpretive services.

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The Tāwharanui Regional Park Interpretation Plan was created to provide park planners, staff and key
partners with a unified vision for the park’s interpretation programme over the next 10 years. The plan
identifies opportunities for enhancing interpretation, taking into account both visitor experience and park
management objectives. The plan includes recommendations for interpretive media and techniques, as
well as themes and topics to be explored. The improvement proposals provided within aim to facilitate
visitor experiences that are in harmony with the management policies for Tāwharanui and reflect the
shared goals of ARC and its key partners.
Purpose of the Plan
Interpretation at Tāwharanui will enable visitors to connect - on their own terms - to the
living, changing landscape through storytelling, opportunities for firsthand exploration, and
learning experiences that are relevant and meaningful.
Interpretation Plan
Objectives
Adoption by park management and partners
of a planned, consistent approach to the
development and implementation of
interpretive services in the park consistent
with interpretive and organizational objectives
Determine the key messages and themes to
be explored and establish a unified vision for
interpretation services
Identify target audiences, visitor
characteristics and use patterns affecting
uptake of interpretive services
Identify priority sites for interpretation
and suggest improvements and delivery
recommendations
Outline project planning and development
processes as they relate to implementation
Describe how staff training, evaluation and
visitor studies will support best practice.
A broad vision statement, underpinned by key objectives, supports this plan:

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Tāwharanui is one of 26 parks and reserves in the
Auckland Regional Parks network. The parks serve
a regional population of approximately 1.3 million
people. The role of the ARC is to manage the parks
for recreation, protect the natural environment and
provide the planning framework.
Who’s Involved in Interpretation Tangata whenua
Tāwharanui is an important place to local iwi. The
peninsula was home to Māori for well over 800
years and provided them with a wealth of food and
resources. This was celebrated in the saying, “He wha
tawhara ki uta; he kiko tamure ki tai” - “The flowering
bracts of the kiekie on the land, the flesh of the
snapper in the sea”. Waikokowai (Anchor Bay) was a
source of kokowai or red ochre, which was used for
decorative and ceremonial purposes.
Until the 1870s, the park was occupied by a small
hapu (sub-tribe) of the Te Kawerau people called Ngati
Raupo. The many archaeological sites at Tāwharanui
hold special significance to local iwi. They include
several pā (fortified settlements) and shell middens.
The stories of these earlier inhabitants and the history
of Tāwharanui are intertwined and an essential
element in defining Tāwharanui’s sense of place.
Tawharanui
Open Sanctuary Society
The Tāwharanui Open Sanctuary
Society (TOSSI) is a non-profit
group formed in 2002 to help the
Open Sanctuary become a reality
through fund raising and volunteer work.
Planning Context
Today, TOSSI continues to work in partnership with
the ARC towards a shared vision that the park will
be an Open Sanctuary free of plant and animal pests
where native plants, birds and other animals can
breed successfully.
TOSSI raises funds, assists with pest monitoring
and eradication, and sometimes provides public
education programmes.
Ngati Wai / Te Kawerau
Ngati Wai and Te Kawerau have a long-standing
association and close ties with park. These groups
play a key role in identifying and sharing stories about
Tāwharanui’s natural and cultural heritage.
Roles and Responsibilities*
The best interpretive services represent multiple
perspectives, but it can be challenging to
coordinate everyone towards common goals.
Defining roles and responsibilities is vital to
creating efficient and organised project teams.
An ARC staff member assigned to each project
team will coordinate the development and
delivery of the work from start to finish.This
includes overseeing contracts, bids, budgets and
other resources.
Partner organisations (such as TOSSI) play
a leading role in fundraising and promotion
efforts, building support in the local community,
and (in some cases) providing guided walks.
* See also Project Teams pg. 36

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The level of development and the type and scale
of visitor services in regional parks are guided by
the Regional Parks Management Plan (RPMP)
Situation Analysis
Park Management Framework
The ARC parks classification framework is
designed to ensure an appropriate spectrum
of recreational experiences is provided for in
the regional parks network, and that individual
parks provide opportunities consistent with their
natural and cultural values.
Tāwharanui Regional Park is a mature park with
established infrastructure and recreational patterns.
Visitor expectations appear to be largely in line with
current management objectives. Survey results
indicate visitors want limited services in the park i.e.
“keep it just the way it is”
The management focus over the short to medium
term can be expected to continue in this manner.
Over the longer term, changing population
demographics, proximity to a large population, and
usage trends may influence management decisions.
Tāwharanui Regional Park is classified as a Class I Park, which states the following conditions:
Visitor facilities and services
Settings provide a remote visitor experience.
Management emphasis is on protection of
natural and cultural resources.
Informal recreation activities requiring
minimal visitor facilities.
Minimal development in terms of
infrastructure and vehicle access.
Limited facilities appropriate to the site may
be provided including information boards,
directional signs, interpretive displays,
toilets, walking and tramping tracks, camping
areas, car parking areas, etc.
Photo:ARC

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Tāwharanui attracts 160,000 visitors per year (as
of 2010) and offers many informal recreational
opportunities including walking, beach-going,
kayaking, surfing, fishing (outside the marine
park boundary), camping, picnics, mountain
biking, nature watching and quiet solitude.
Tāwharanui is relatively close to Auckland and
is a good place to raise public awareness of the
importance of New Zealand’s unique natural
heritage, its relevance to them, and their role in
its protection.
Tāwharanui has many ecological zones, e.g.
sub-tidal marine habitats, rocky coast, sandy
beach, dunes, coastal forest, lagoons, wetlands,
freshwater streams, grasslands, and mature and
regenerating native forest.
The location, geography and landscape values of
the park are ideal for a pest-free Open Sanctuary.
Tāwharanui Regional Park is close to several offshore
islands, notably Hauturu (Little Barrier) and is in the
flight path of birds including kereru, kaka, korimako
(bellbird) and many seabirds.
Tāwharanui Regional Park Open Sanctuary provides
scientists with a ‘living laboratory’ – a baseline for
long-term studies - in which to conduct conservation
management research.
Tāwharanui provides important habitat for many
re-introduced rare and threatened native species,
including plants, insects, fish, reptiles and birds.
Tāwharanui peninsula has several important
historical sites including pā (fortified settlements),
shell middens, farming structures, earth dams,
historic homes and a former shingle quarry.
The Tāwharanui peninsula holds special significance
to local iwi with spiritual and historical connections
to the land spanning generations over 800 years.
The Tāwharanui peninsula coastline has been the
site of nine shipwrecks that claimed many lives.
Place names like Comet Rocks and Anchor Bay are an
enduring reminder of these events.
Tāwharanui features several working farm facilities
that also serve as venues for public programmes,
special events, volunteer meetings and functions.
Tāwharanui features many geological points of
interest, including exposed greywacke rock (rare
on the Auckland mainland), unmodified beach and
dune systems, and a very rare regional occurrence of
Jurassic age fossils that are of national significance.
Tāwharanui Marine Park was established in 1981 as
New Zealand’s first Marine Protected Area, and is
under review to become a Marine Reserve.
Tāwharanui Regional Park is New Zealand’s first fully-integrated Open
Sanctuary where farming, outdoor recreation and the conservation of rare
and endangered native species (from land to sea) combine.
Significance Statements
What makes Tawharanui special?
What makes a place special is more than a sum of its parts. However, it’s useful to do a stock-take of special attributes to get a sense of
the big picture. These points of significance provide source material (topics) to support the interpretive themes.
Planning Context
Photo: TOSSI

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Interpretation works best when it’s audience-based
and follows marketing principles. Interpretive services
and facilities should be designed for (and promoted
to) those groups that are most likely to use and value
them. This section provides snapshots of visitor
groups and the implications for interpretation.
Visitor and Market Analysis
Visitation patterns at Tāwharanui are quite seasonal,
increasing during the summer months with an inﬂux
of regional domestic visitors headed straight to the
northern beaches. Surﬁng, swimming, snorkeling
and beach picnics are common activities, but some
people seek out other activities (e.g. walks, kayaking)
Recreational day visitors represent the largest volume
of park users - a tantalising group for engagement.
However, it’s important to note that activity choices
are largely pre-determined by habit and not subject
to impulsive changes. They know what they want,
where it is, and go straight for it. Promotion of
interpretive services should be done in a way that
ensures awareness without being intrusive.
Day Visitors Overnighters
Overnight visitors such as campers and those
staying in the cottage are a priority audience
for interpretation because they:
Tāwharanui Regional Park attracts around 160,000
visitors per year. These numbers are sustainable
and park management isn’t seeking to increase that
number. Even so, higher visitation can be expected in
the medium to long term as Auckland’s population
grows in size and proximity to the park.
Annual Visitation
Primary interpretation services:
Introductory displays, minimal impact messages,
marine protection, short stop activities (e.g.
Heritage Walk, Ecology Trail, guided walks)
Sustainable parks, minimal impact &
marine messages, nature walks, guided
talks, special programmes (e.g. Jr. Ranger)
Photos:ARC/TOSSI
Photo:TOSSI
Tāwharanui has one of the largest campgrounds in
the ARC network, catering for up to 260 people. It also
caters for campervans and vehicle-based camping.
Tend to be loyal repeat visitors
Stay a longer time in the park
Have the greatest environmental impact
Often include families with children
Are receptive to a range of activities
Are most likely to volunteer their time or
make a donation in support of conservation
programmes in the park

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Planning Context
The park’s Open Sanctuary has led to increased
interest and expectations in regards to services and
facilities, particularly in regards to hosting large
visiting groups. The challenge is to identify solutions
that will have minimal impact while still meeting
visitor needs. A small number of new visitor facilities,
carefully designed and integrated into the landscape,
would enable the park to meet these demands
without compromising its management philosophy.
Special Interest Groups
Tāwharanui has played host to large groups of day
visitors in the past, including school-age children and
special interest groups. Large-scale presentations
require gathering areas that provide some shelter
from the sun and elements.
Motivated by the Open Sanctuary, many people come
to the park as day visitors seeking a nature-based
experience. “Soft adventure” activities (e.g. walks and
bird watching) are popular with this group. Those that
have the time and/or financial resources tend to be
receptive to receiving more detailed information via
for-sale publications and donation-based services.
Nature Enthusiasts
New Zealand has a growing migrant population with
over 25 significant ethic groups represented, each
with its own distinctive traditions and preferences.
Many ethnic minorities and new migrant groups are
underrepresented as park visitors and there’s a huge
potential opportunity to engage this emerging market
through services such as interpretation.
Additional research and strategy is required
to identify the needs of different groups and
investigate ways to attract and encourage visitation.
Recommendations from this ongoing work might
include multilingual delivery or targeted outreach
initiatives. Interpretive services should be modified
where appropriate to address these requirements.
Young people are the decision-makers of the
future. Park visits can offer memorable and positive
experiences that influence their attitudes towards
regional parks and the natural environment.
Schools Groups
A large segment of the population is now entering
their retirement years. They will have increased
leisure time but may also have reduced physical
capabilities. Interpretive services intended for older
audiences must match their needs and abilities, as
well as their interests and expectations.
Older Audiences
New visitors
Special programmes, guided walks, group
presentations, day-visit activities (Ecology Trail)
Easy-access short walks and talks, public
presentations and special events
Guided walks and talks, special presentations
linked to day-visit activities (e.g. Ecology Trail)
Cultural and natural heritage themed activities
(Heritage Walk, Ecology Trail, marine topics)
Photo:TOSSI
Photo: ARC

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Links to Regional Attractions
Many of Tāwharanui’s historical stories and contemporary topics are tied to
events and places elsewhere. Where appropriate, Tāwharanui interpretation
should link to regional sites of interest. This helps put Tāwharanui in context
with the surrounding area and the bigger picture. A visit to nearby sites can
also be a great extension of the interpretive experience at Tāwharanui .
Kauri Wagon display at Parry Kauri Museum
The 800-year old McKinney
Kauri at Parry Kauri Museum
Story link examples:
Kawau Island is linked to the story of escaped Māori prisoners who were
captured by British troops at the Battle of Rangiriri (1863). Their landing
place near Bluebell Point became known locally as ‘Maori Beach’.
Parry Kauri Park and Museum in
Warkworth provides an opportunity
to see mature kauri trees as well as
historical forestry tools and equipment
Goat Island (Motu Hawere) is
spiritually significant to the local
tangata whenua iwi, Ngati Manuhiri,
which also have links to Tāwharanui.
The surrounding Cape Rodney -Okakari Point Marine Reserve is
a great place to see many of the same marine species that live in
Tāwharanui’s Marine Park. There’s even a glass-bottom boat for
visitors that aren’t able to snorkel or dive.
Information is not interpretation, but all
interpretation contains information.
Interpretation should relate to the lives of your
audience and their life experiences.
The aim of interpretation is revelation and
provocation, not instruction.
Interpretation for children shouldn’t be a dilution
of that for adults. Their needs are distinctive.
Strive to involve people intellectually,
emotionally and physically.
Interpretation will be thematic.
Interpretation will be appropriate to size, scale
and materials, designed with respect to the
natural and aesthetic qualities of the park.
Different tools and techniques will be used to
appeal to many learning styles and preferences.
Whenever possible, use personal interpretation
delivered by knowledgeable ARC park staff and
key partners.
Interpretation will respect and value the role of
tangata whenua as kaitiaki (refer to RPMP 7.1.1)
Guiding principles
PART 2 : Delivery ConceptPlanning Context

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Delivery Concept
Themes are the “Big Ideas”-- the key message
or concept we want visitors to remember.
Interpretive themes align with interpretation
and visitor experience goals as described on
page 15.
This section identifies the most important
strategic themes to be presented, as well as
the intended methods/locations for delivery.
Themes
The Big Ideas
Ka kore e rongo te ngakau;
Ka ka kore e rongo te hinengaro
Big ideas create the house;
knowledge maintains it.
Themes vs. Topics
The words theme and topic are often used
interchangeably, which creates confusion. A
topic is the subject of your communication.
A theme identifies the key message behind
your interpretation. This distinction is critical.
Themes provide visitors with the meanings
behind the facts. Studies show that while
visitors forget facts, they remember themes.
This plan proposes one primary interpretive
theme, supported by multiple sub-themes that
are further supported by topics and stories that
illustrate and reinforce the big idea.
This plan provides a strategic framework
illustrating how and where interpretive themes,
sub-themes and topics will be used. It does not
identify every topic/story to be explored.
Details about topics and stories are refined
during further content development and media
design for each proposal (e.g. Heritage Walk).
Every topic or story to be used should clearly
support the primary and secondary themes.
Themes are not necessarily the exact words
that will appear on the finished interpretation
(although they might be).
Multiple themes, topics and stories may be
interpreted at a single location.
For more on using themes and topics,
refer to the Auckland Regional Council
Interpretation Guidelines (2006)
Key Points Regarding Themes
SUPPORTING SUB-THEMES:
Primary Interpretive Theme:
Tāwharanui Regional Park is a rare example
of an Open Sanctuary where farming, outdoor
recreation and the conservation of rare and
endangered native species all co-exist.
Sustainable Parks
Sustainability in managing resources is critical to the
park’s future, and every one of us has a role to play.
Biodiversity is Important
Having a variety of species is an indicator of health in
Tawharanui’s ecological systems.
Evolving Park
By studying the tell-tale signs, place names and
stories of Tawharanui, we can learn about our shared
history and the people who have shaped this land.
Everything is Interconnected
Every living thing in Tawharanui, including people, is a
part of an interconnected web of life.
Restoration and Protection
Our special places and species are under threat and
we need to act to protect them.
Distinctive Treasures
Some things are found only here and no where else,
and if they disappear they are lost forever.
Nature is Dynamic
By studying causes, patterns, signs and cycles we can
better understand how nature constantly changes.
ARC Needs Your Help!
Protecting, restoring and conserving this special
place is a big job that requires support from the local
community, volunteers and people like you.
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Planning is about making choices with limited
resources. It’s essential to identify priorities and set
targets for completion of each project.
Determining Priorities
Prioritising Criteria:
Potential to interpret key strategic themes
Potential to reach key target audiences and achieve
interpretive objectives
Frequency of use (high visitor numbers, natural
gathering places)
Significance of site (e.g. historic sites)
Fragility or degree of threat at site (e.g. bird nesting)
Proposal addresses a visitor management objective
and/or meets a recognised visitor need
Potential for Iwi, community group or other
stakeholder partnership or support
Ability of ARC and/or its partners to deliver outputs
based on available resources (funding, staff, time)
This section describes proposed
enhancements to the interpretation
program at Tāwharanui.
Project Proposals
Existing Interpretation Services
Many of the proposals are actually enhancements
or improvements to existing services and facilities.
Where appropriate, a snapshot of existing services is
provided alongside the recommendation to provide
background and context.
Links between projects
Several projects link with one another. For example,
fence structure from the koru display will be recycled
for use as information boards and interpretive
displays at other locations. Work projects will
progress in stages and this will require that they be
carefully timed to ensure minimal disruption to the
visitor experience.
Recommendations for the Ecology Trail include new directional
signs and interpretation about Kauri dieback disease.
Pg 14-23 of the ARC Interpretation Guidelines provide
detailed guidance about a range of interpretive
mediums and techniques. The most commonly-used
types to be used at Tāwharanui include:
Media and Techniques
Guided Walks and Talks
School or public groups led through the park by
ARC staff or trained volunteers. Talks should be
tailored to a range of different audiences, aimed
at sharing a particular theme and topic area, and
encourage independent exploration.
Panels and Signs / Outdoor Displays may be
free standing or incorporated into a building or
structures. Displays may be singular (interactive
e.g. weta hotel) or part of a larger presentation
(e.g. interpretive shelter, self-guided trail).
Roving interpretation refers to informal
interaction between visitors and park interpreters.
Brochures and Publications e.g. trail guides,
history booklets, and flora and fauna field guides
Public events (e.g. Art in the Woolshed, symposia).
Downloadable multimedia featuring sound, video,
images, games and text that can be used online, or
via PDAs and portable handheld devices. This is a
new area of product development for the park.
Part 3: Proposed Enhancements

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ARC Strategic Themes People and places are connected
Interconnections
Three main nodes deliver extensive information
about the Open Sanctuary, species recovery,
restoration programme, management issues,
and TOSSI / ARC organisational info including
current work, research, events, and ways to get
involved. Less-substantial information will also
be located on park information boards.
Tawharanui Open Sanctuary
Information and interpretation
This area highlights changes over time
and the human stories that shaped those
events. A key feature is the Heritage
Walk which explores early Māori history
at Tāwharanui, colonial-era settlement,
resource extraction and returns via a
restored wetland environment.
History & Heritage Supplementary Sites
These are sites of interest
separated from the main
zones. These are lower priority
for site-based interpretation,
but may be suitable for self-
guided media (e.g. brochures,
earthcaching/geocaching,
mystery walks, Jr. Rangers).
Marine Park interpretation focuses on
protection of the marine environment
and the relationship between the land/
sea ecological zones. Marine topics
intentionally link with terrestrial topics
discussed elsewhere. Techniques may
include limited signs, a snorkel trail, self-
guided media, and guided activities.
Marine Protection
This zone showcases ecological zones and
habitats, unique native ﬂora and fauna, and
the challenges that ecosystems face in a
modern world. Interpretation explains links
between the Open Sanctuary and habitat
restoration and increased biodiversity, return
of species, current research, and conservation.
Restoring Nature
This zone focuses on sustainable park management
topics and is strategically targeted for high-use areas
(e.g. campground, Anchor Bay carpark and surrounds).
Topics include low-impact recreation, bird nesting
awareness, dunes management, recycling, composting,
rubbish removal, care with ﬁres, and conserving water,
‘farms in the parks’ and promotion of in-park volunteer
opportunities and recreation activities.
Sustainability & Management
People and places
are connected
Sustainabilty ARC needs help
Treasures People and places
are connected
Interconnections Treasures
Nature is Dynamic Biodiversity
Interconnections Treasures
Biodiversity Distinctiveness
Nature is Dynamic
Interpretation Zones

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Provide focal points at natural gathering places
for sharing important stories, social interaction,
and as launching points for further exploration.
Inspire and facilitate visitor exploration of park
features (e.g. range of habitats, landmarks,
historic features) on their own terms by providing
opportunities for exploration and discovery.
Increase visitor understanding and mindfulness of
sustainability in the parks, empowering them to
follow low-impact practices (e.g. Leave No Trace)
and conservation of park resources (e.g. water).
Encourage ongoing commitment from visitors by
provoking further thought and action.
Provide interpretive experiences that are satisfying
to repeat visitors by sharing the latest news and
topical stories about park developments.
Establishing goals and objectives is critical to
planning and implementing interpretive products and
services, and a vital part of measuring success. It’s
important that objectives are specific, measurable
and achievable. Visitor surveys, monitoring programs
and formal evaluation (see pg 38) are essential tools
for quantifying outcomes - such as changes in visitor
behavior, knowledge, awareness and/or participation.
Logic models (pg 16-18) are an effective way to
illustrate links between actions/products/services
(the outputs), the measurable events or changes
that occur as a result (outcomes), and the long-term
effects on the park and its resources (impacts).
These logic model shows how interpretation
helps the park achieve its goals, both in terms of
interpretation and other aspects. It’s important to
note that the degree of success or failure in delivering
outcomes may hinge on more than one output.
Similar to stories, additional specific objectives
must be identified and refined for each project
proposal. Each objective should closely align with
the interpretation and visitor experience goals in this
plan, as well as those stated in the Park Mgt. Plan.
Planning for Success
Setting Goals, Measuring Outcomes
Interpretation Zones
Dividing the park into zones (pg 14) is a management
tool for organising stories and targeting content to
key visitor groups at the best locations.
Each zone represents an ideal place (due to site-
specific characteristics, visitor use patterns, or other
conditions) to showcase certain interpretive themes.
It’s important to note that zones are not topic-
exclusive, and the stories aren’t isolated. Multiple
themes, topics and stories are likely to be interpreted
at many locations. Visitors typically explore many
parts of the park during their visit and interpretation
in each area should complement the larger whole.
The zoning map shows considerable areas with little
or no interpretation. This is a conscious decision
consistent with the park management philosophy.
Tawharanui’s rocky northern coastline is an ideal place to
interpret marine conservation and related topics.
Visitor Experience Goals
To build personal connections and awareness
of the Open Sanctuary and to promote and
encourage exploration of park features.
Interpretation Goal
pp

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GeneralProgrammeManagement
Align all existing and new interpretive products
and services with interpretive theme(s).
OUTCOMESOUTPUTS IMPACTS
ARC Northern Region Office to provide two
interpretive guide trainings per year for staff,
volunteers and partner organizations.
Where possible and appropriate, include evaluation
on interpretation projects (see pg. 38 for detail).
Establish the use of formal Project Teams Interpretation project teams are led by an ARC project manager who
is proficient in interpretive planning, along with relevant park staff,
representatives from partner organizations, and other stakeholders.
Interpretation projects are
developed and managed consistent
with organizational goals and
objectives, in a way that is efficient,
transparent and collaborative.Park staff, volunteers and partners charged with developing or
delivering interpretive products and services are trained and
knowledgeable in interpretation methods. All interpretive products and
services are high quality, relevant
to visitors, enjoyable and
engaging, site-appropriate and
evoke an accurate sense of place.
New products and services are evaluated throughout their development
to ensure alignment with stated themes, goals and objectives. Existing
interpretation is modified (or phased-out) as required.
VisitorInformation,Orientation&Wayfinding
Visitor Information Notice Boards located:
Park Entry / Ranger Station, Campground,
Heritage Walk Trailhead, Anchor Bay / Ecology
Trail Interpretive Shelter
Notice Board Information is relevant, organized, site-appropriate and
tailored to target audiences. 80% of surveyed visitors report adequate
information to enable safe and enjoyable visits.
Visitors explore and enjoy a greater range of park features and
recreational activities during their visit.
Increased visitor participation in volunteer activities, interpretive
programs, and special events.
Visitors are better-informed of park rules and regulations, resulting in
fewer incidences of violations and less need for intervention.
Visitors understand park sustainability issues and their role (and
options) towards conserving natural resources.
Majority of surveyed visitors display understanding that the park is
managed for multiple use: farming, conservation and recreation.
Sign clutter is reduced and message delivery effectiveness improved.
Visitors’ overall experiences are satisfying and positive.
All notice boards to include detailed park
map with recreation activity information,
trail descriptions, outdoor safety guidelines,
park rules and regulations, official contact
information. Changeable displays provide news
about current/future events and activities.
Notice Boards use recycled pest fencing
Distribution points for printed publications
Notice Boards Proposals pg 21-23
Pre-visit planning information (e.g. website) is
updated and maintained
Poorly-sited regulatory signs are removed
People find personal and lasting
value in their relationship to parks.
People practice healthy lifestyles
through outdoor recreation.
People are confident and
knowledgeable about pursuing
outdoor recreational activities.
People understand and participate
in natural resource conservation in
their everyday lives.
Park resources are protected and
conserved for the benefit of future
generations

17
Build a multi-use interpretive shelter at
the trailhead for visitor information, static
interpretation and presentations/talks.
Seasonal guided walks offered each weekend during peak season.
At least 50% of surveyed overnight visitors use the Ecology Trail.
At least 15% of surveyed peak-season day visitors use Ecology Trail.
Visitor satisfaction and enjoyment of Ecology Trail experience at 95%.
At least 75% of surveyed Ecology Trail visitors display basic awareness
and understanding of the Open Sanctuary concept and programmes.
The Ecology Trail guide will be available online as a free download, or
in the park as a printed brochure based on a cost-recovery model.
School group visits increase 25% tied to Ecology Trail usage.
Minimum 95% compliance of Kauri Dieback control measures
Majority of surveyed visitors display understanding that the park is
managed for multiple use -- farming, conservation and recreation.
Ecology Trail Proposals pg 26-30 People appreciate New Zealand’s
unique natural landscapes and
native flora and fauna.
The Open Sanctuary receives
volunteer, financial and political
support from the public.
People enjoy positive, engaging and
memorable experiences in the park.
EcologyTrailProposals
Install interpretive panels and interactive
exhibits at key points along the trail
Install bird / wildlife viewing hide
Relocate Koru outdoor exhibit to Ecology Trail.
Recycled interactives, redeveloped content.
Offer seasonal and themed guided nature walks
led by TOSSI and ARC Rangers.
OUTCOMESOUTPUTS IMPACTS
Develop a new printed trail guide.
Kauri Dieback information signs and control
measures to be posted at all trail entry points.
People have the opportunity to
enjoy learning experiences in
natural outdoor settings.
People want to help preserve and
protect the park and its resources
for future generations.
Visitors have multiple media options for accessing interpretive
content including on-site panels, print/publications and multimedia.
Visitors gain better understanding and awareness of how historical
events shape the landscape and natural environments of the park.
The experience is easily accessible for diverse audiences, including
children, visitors with disabilities, elderly, and international visitors.
1-2 on-site Living History presentations are offered per quarter
“Tawharanui: Our History” distributed to every school in the region.
20% of surveyed day visitors use Heritage Walk; 40% overnighters.
Heritage Walk Proposals pg 30-33 People find personal meanings and
appreciation in shared heritage.
HeritageWalkProposals
Install interp panels at limited sites along the walk
Install wetlands boardwalk
“Tawharanui: Our History” booklet reprinted; for sale
at Ranger Station and distributed to local schools.
Self-guided brochure and trail map.
Downloadable multimedia self-guided tour
Park features are accessible and
enjoyed by those with limited time
or reduced physical capabilities.
New media tools are increasingly
used for interpretive purposes.
Relationships are enhanced between
the park and local community groups.“Living History” public programmes

18
MarineConservationProposals OUTCOMESOUTPUTS IMPACTS
Strategic placement of marine regulation signage
and enhanced marine-focused information services
Continued deployment of minimal impact signs
Develop a snorkel trail activity at Anchor Bay
Install interpretive panels at the East/West Marine
Park Boundaries
Deliver annual Seaweek special events in
collaboration with NZ Department of Conservation
Sign clutter is reduced and message delivery effectiveness improved.
Marine resources are protected
and conserved for the benefit of
future generations
Visitors are informed of low-impact behaviors in relation to sensitive
coastal habitats, shorebird nesting areas and dune erosion issues.
Visitors are better-informed of marine park regulations, resulting in
fewer incidences of violations and less need for intervention.
Park visitors understand and
observe marine park regulations.
Recreational users adopt low-impact
behaviors when visiting beaches.
10% of peak season visitors to Anchor Bay try the Snorkel Trail.
Visitors explore and enjoy a greater range of park features and
experience the underwater wonders of our coastline.
20-25 school groups are hosted annually as part of Seaweek.
Primarily recreational visitors
are more aware of marine
conservation topics and issues.
Online/NewMedia
Create a TOSSI Facebook page
Create an ‘Tāwharanui Open Sanctuary Blog’ with
RSS feeds so people can subscribe to posts
Create an online photo group (e.g. Flickr)
where visitors can share images and stories
Upload videos from special events (e.g. species
translocations) on YouTube or similar sites.
100 “friends” within the first year on Facebook.
At least one blog post per month written about Open Sanctuary
Publicize park events and interp programmes via online social media.
Virtual photo or art competition hosted online with prizes.
Online options for financial donations and support.
Monitor and record visitor use of new media products; target 10%
awareness after first year with aim to increase 10% each successive year.
New and diverse audiences are
connected to park resources --
on their own terms.
Conservation news, messages and
appeals are widely distributed
Non-visitors gain an awareness of
and appreciation for park resources.
SpecialItems
Redevelop the Mystery Walks; tie-in to interpretive
themes and increase the sophistication of the
activity, outreach to key target audiences.
Enhance the Junior Ranger Programme;
emphasis on outreach to key target audiences as
well as schools and promotion via the web.
Products provide a meaningful and engaging interpretive experience
specifically designed for younger visitors and families.
At least 10% of overnight visitors try at least one Mystery Walk.
Junior Ranger programme participation increases to 150 children
per season, with outreach effort aimed at overnight visitors.
Junior Ranger program expanded to include schools and online.
Young visitors gain conservation ethics
that will have lasting influence.
Opportunities are created for joint
experiences between parents/kids.
Increased awareness and interest in
careers relating to park management.
Marine Conservation Proposals pg 33
The Open Sanctuary is supported.

19
2 - Notice Boards
Project / Location Rationale
Phase 1: Relocated information and interpretation at
ranger station
Phase 2: Recycled koru display for notice boards at
anchor bay, campground, lagoon carpark
4 - Ecology Trail
Phase 1: Updated self-guided materials (brochure,
markers). Relocate/remove existing site interp.
Pursue concept development for Phase 2 and 3
Phase 2: Install fence display and new site interps
along Ecology Trail. Develop and trial guided walks.
Phase 3: Design and installation of interpretive shelter;
removal of existing information hut. Regular seasonal
guided walks by ARC Rangers and TOSSI
5 - Heritage Walk
Phase 1: Concept and design development; Install new
return track; interpretation at woolshed and bach
Phase 2: Installation of wetlands boardwalk; deploy
self-guided media (brochures, mobile apps); site-based
graphics panels; updated notice board interp
Timeframe
2011
2011-12
2012
2013
2014
2015
2018
Summary of Major Proposals - Location, Timeframe, Rationale and Priority Breakdown
PriorityThematic Zone
Information is speciﬁc to target audiences
is provided at the best locations
Promotion of recreation activities and
interpretation services
Delivery of minimal impact, sustainability
and regulatory messages
Reduce sign clutter (e.g. marine signs)
Opportunity to showcase key interpretive
themes, park features and share
conservation management success stories
Enhanced self-guided visitor experience
Opportunity to provide highly eﬀective
interp through guided walks and talks
Potential opportunity for TOSSI to engage
directly with the public, increase visibility
Shelter provides self-guided interp, acts as
staging point for guided walks and talks,
gives visitors protection from elements
Potential to increase repeat visitation and
foster participation in a greater range of
recreational activities in the park
1 - Koru display
Staged dismantle of koru display; recycled parts used
for information/interpretation displays at other sites
2011
Improved siting for info and interp delivery,
increased visitor awareness
Opportunity to interpret key themes closer
to sites of interest within the park
Cohesive look and feel for all notice boards
throughout park; evokes sanctuary themes
Recycling saves fabrication costs, links to
sustainability objectives
Potential for local iwi to tell their stories
Opportunity to showcase key interpretive
themes, historic park features, stories
Excellent short-duration activity for day
visitors and overnighters
Utilises technology-based self guided
interpretive media (potential to reach
new audiences, learning styles)
Potential to increase repeat visitation and
foster participation in a greater range of
recreational activities in the park
3 - Campground
Sustainability-themed site interpretation near
campground (e.g. composting, worm farm, farm
structures, riparian planting zones, water faucets)
2012
Opportunity to deliver key sustainability
messages and demonstrate park
management practices to stakeholders
Encourage environmental awareness and
action among visitors beyond their visit
Identify and explain sustainable farming
practices in the park
Encourage minimal impact / conservation
behaviours during park visits
Links to all zones;
interp greatest
impact at park entry
and on Ecology Trail
HIGH
HIGH
HIGH
Links to all zones
HIGHRestoring Nature
Sustainable Parks
MEDIUM
MEDIUM
LOW
MEDIUM
Evolving Park
(heritage themes)
MEDIUM
6 - Marine Protection Major initiatives are pending Marine Reserve designation. Marine Park regulatory information continues. Interim interp ideas discussed on page 33. PENDING

20
The Koru Display (near main entry)
This exhibit is located at the main entry and forms the
park’s single largest interpretive display. Its structure
and spiral shape emulate the Open Sanctuary’s actual
pest fencing.
The koru’s effectiveness is mixed. It works well
with facilitated groups, providing a backdrop for
interpreters to tell the Open Sanctuary story.
However, it’s less effective as a self-guided experience.
One problem with the koru is location. Arriving
visitors are keen to get on with their fun and don’t
stop at the gate. It’s out in the open on the side of
the road, which isn’t particularly inviting. Parking is
nearby but past the display. Visitors don’t backtrack
to see it, and don’t stop on their way out of the park
at the end of their visit.
10 years into the Open
Sanctuary, is Tāwharanui
still in intensive care? How
have things changed, and
how do we know? There is
an opportunity to highlight
current work and research.
Colourful panels and
interactive exhibits explain
the sanctuary concept
and compare the park
environment to a sick patient
in recovery following the pest
eradication and startup of
the restoration programme.
Although interesting, much
of the content is outdated
and doesn’t reflect the latest
developments in the park.
Because it’s made of real fencing it looks like an
ordinary structure, and the large ‘i” symbol suggests
it’s an information board (which it partly is) rather
than an interpretive display.
These displays are more informational than interpretive.
Interpretive panels on the Koru display
On the day this photo was taken, over 100 cars drove by the
Koru display without stopping in a 3-hour period.
Photo:TOSSI
Top: Researchers observing tui to learn about their mating habits
Bottom: ARC Rangers investigate some suspicious tracks
Making Science Relevant to Visitors
A key ingredient for future interpretive services at
Tāwharanui is that it reflects the latest information
and shares stories about how current research is
guiding our conservation efforts. Whenever possible,
invite visitors to get involved and be part of the
action. Keep a sharp eye out for opportunities to
incorporate this approach into every new project.

21
Recycled exhibits will
be chosen based on
their appropriateness
and how eﬀectively
they contribute to
telling the Open
Sanctuary story.
Display at the main entryThe Koru Display
Recommendations
Re-use structure and parts,
including interactive elements.
Future interpretation focuses on updated stories,
current research/work and things to see/do.
Better distinction and separation
between information and interpretation
General park brochures and
info at information kiosks
This proposal recommends that the existing Koru
display be dismantled over time and re-used as
structure for displays elsewhere in the park. Using
the fencing not only creates a consistent look, it is a
continual reminder of the Open Sanctuary concept.
A section of fence featuring limited interpretation and
introductory information about the sanctuary will
continue to be used near the main entry, but will be
sited closer to the ranger station.
A much larger stretch of fencing will act as a point
of interest on the Ecology Trail, providing a more
detailed look at the sanctuary story and linking with
interpretive themes explored on the trail.
Uses existing fencing structure (but smaller)
Locate very near the Ranger station to capture
visitors stopping there for information.
Relocate general park information from the Koru
interpretive displays to provide clearer distinction
between the two types of information. Distinguish
from regular ‘visitor information’ kiosk using
attractive and interesting design
Brief intro explains Open Sanctuary concept, ARC/
TOSSI roles, how to volunteer/get involved.
Limited interpretation; Changeable displays with
topical/staﬀ stories, current research and work,
news and updates, events, things to see in the park
(seasonal/changing)
3-5 sections of fence and select interactive exhibits
from the existing Koru will be used to create a new
interpretive display on the Ecology Trail.
Display on the Ecology Trail
Sections of fence to be recycled and used for
information notice boards at key information
delivery points (campground, lagoon carpark,
Anchor Bay)
Fencing used as notice boards
Dismantle existing exhibit; recycle parts

22
The Latest News
Josie Galbraith investigates rosella
ecology at Tāwharanui, which could
provide important information about
the spread of beak and feather virus
among native parrots. Photo: TOSSI
Notice boards are a great place to share the latest
news and stories about what’s happening in the park
especially current research and seasonal events.
Wherever possible, give visitors the inside story and
link interpretive content with recreational activities.
The ARC’s Tāwharanu Regional Park
brochure provides essential visitor
information including a map, track
descriptions, general overview
and history, and basic information
about the restoration programme.
This brochure will continue to be
distributed at park notice boards.
Publications
Entice visitors to explore the park, enjoy the sights and see the
results of the work. Provide ‘insider’s tips’ that tell them about
things to see and do, seasonal landscape changes, and the best
places to glimpse native wildlife. Photo: Karori Wildlife Sanctuary
Notice boards are important for orientation and
wayﬁnding, faciliating recreation activities, and
delivering other important information. They can
direct people to points of interest in the park,
including interpretive services and experiences
(e.g. Ecology Trail, mystery walks, heritage walk).
Notice boards are useful for promotion of guided activities, TOSSI
events, volunteer workdays, and other functions. Messaging
should be relevant and focused on speciﬁcally what we want the
visitor to know and what we want them to do. Photo: W. Bevil
Notice Boards
Recommendations
Brief intro explains Open Sanctuary and the vision
Explain ARC/TOSSI roles
News about current/future events (e.g. species re-
introductions, public events, planting days)
Directional information points visitors to the
‘things to see and do” and promotes exploration
and activities (e.g. guided and self-guided walks,
Junior Ranger Programme, special events)
Tell people how to volunteer, get involved, support
the Open Sanctuary through donations, etc.
Information tailored to the appropriate audience
at each location – e.g. campground: family groups,
campers. Anchor Bay: beachgoers, walkers.
Lagoon: birders, walkers, cultural explorers.
Distribution of printed publications
Key recommendations regarding interpretive
content on notice boards:
Additional printed publications (e.g. mystery walks,
self-guided walking tours, wildlife guides) and special
programmes info (e.g. Junior Rangers) may also be
delivered at notice boards in locations where target
audiences gather (e.g. campground).

23
Visitor information and interpretation is used
throughout the park to raise awareness of
(and influence behaviours in relation to) park
management issues.
Topics include dog and fire restrictions,
marine no-take rules, dunes protection, bird
nesting areas, and rubbish. Notice boards,
signs and park publications are the main
delivery methods.
Temporary and semi-permanent signs are
used near sensitive sites or in problem areas.
Visitor Management Signs
This marine park sign will eventually be removed with
the aim of improving design consistency, reducing sign
clutter and providing clarity around regulatory messages.
The campground is a perfect place to promote
ARC sustainable parks management practices and
influence visitor behaviour (e.g. water conservation)
and increase awareness of related services
(composting and recycling facilities). Uptake of
such services benefits the park and contributes to
meeting wider ARC objectives linked to social and
environmental well-being.
Specific recommendations:
Campground notice boards near toilet block provide
information about activities as well as make visitors
aware of regulations (e.g. fire bans, no dogs policy).
In order to avoid sign clutter, rationalise the use of
regulatory signs and only deploy where essential to
help manage visitor behaviour.
Interpretation near the
recycling, composting
and worm farm fosters
sustainable behaviour
in the park and gives
visitors some tips on how
to give it a go at home.
Ranger / TOSSI guided walks should continue to be
promoted and targeted to campground audiences.
TOSSI volunteer programmes and events should
be highly publicised to overnight campground
visitors. Promote weekend events on notice boards
and elsewhere, and consider incentives (e.g. weed
swaps or prizes) to encourage participation.
Continue to promote the Junior Ranger Programme
and Mystery Walks at campground notice boards.
Tāwharanui’s campers consist mostly of family
groups. A large majority come from Auckland and
the surrounding area, and many are loyal repeat
visitors with a long-standing interest and greater
personal investment in the park’s management and
future. Their longer stay makes them more receptive
to a greater range of activities. These factors make
campers a great audience for interpretation.
Campground Area
Recommendations
Sustainability Themes

24
Farms in Parks
This topic links to several of the sub-themes,
including sustainability and the concept of an
evolving park. Site interpretation (e.g. panels
mounted on farming structures) could enhance
visitor understanding about this topic.
Sustainable farming practices
Cattle yard on the road to campground is a focal
point and natural stopping spot
Woolshed at front entry gate; could also
explain its modern multi-use functions
Livestock cisterns and pump house
“Farms in the Parks” temporary signs can be placed at
strategic locations to tell visitors about farming practices
in the park and encourage exploration.
Mystery Walks
Tāwharanui’s two “Mystery Walks”
are unique among the regional parks
network and cater especially to
visitors seeking a bit of challenge and
excitement, encouraging exploration
of areas of the park that are ‘off the
beaten track.’
These self-guided walks are
essentially a journey into the
unknown, requiring the use of
observational skills to spot clues
and solve riddles as you chart a
course through the bush. Brochures for the Mystery
Walks are essential and are distributed at park notice
boards and by ARC staff.
Mystery Walks are a perfect fit for Tāwharanui visitors’
adventurous spirit and have great potential for further
development as an interpretive tool. For example,
link walks with larger interpretive themes - e.g. a pest
predator has infiltrated the fence and visitors have
to identify it before it does any damage. Clues could
include tracks in sand or ink, scat, measure a hole
in fence, setting traps, seeing results. Mystery Walk
activities should encourage observation, clue hunting,
measuring and analytical thinking.
Mystery Walk clue
In 2010, over 100 children, many of them repeat
visitors, participated in Tāwharanui Regional Park’s
Junior Ranger Programme.
The Junior Ranger programme provides an
opportunity for children (and their families) to
connect with parks and engage in interpretive
activities that foster awareness, appreciation and
understanding of the park’s values.
The programme involves a range of in-park, informal
learning activities on ecological, cultural and park
management topics. Activities promote co-operation
between adults and children, are experience-based,
and curiosity-driven.
Special Programmes
Junior Ranger Programme
The Junior Ranger and Mystery Walks are two
programmes worthy of special mention here because
of their appeal to family groups and children (a major
campground visitor group).
These programmes were developed and maintained
by the resident ranger and are distinctive among the
ARC parks network. They’re ideal for Tāwaharanui
because they don’t require physical infrastructure,
encourage park exploration and social interaction.

25
The Tāwharanui Ecology Trail was developed over 15
years ago and was one of the first self-guided walks
in the regional parks network. The trail begins near
Anchor Bay, adjacent to the Hut, and takes visitors
on a clockwise loop around the beach and rocky
shoreline, up into lowland coastal forest, eventually
meandering down to a isolated stand of remnant
native forest - a mix of regenerating kauri, with
significant mature puriri and nikau.
Ecology Trail (existing)
The scenery on the Ecology Trail is spectacular
and provides an enjoyable exploration of several
ecological zones. Interpretation could be used
to draw connections between the restoration
programme and the health of these ecosystems.
Discovery Hut
The Discovery Hut is located just behind Anchor
Bay at the beginning of the Ecology Trail. It has two
staircases on each end (no disabled access) leading
to a porch area with double doors. It has several
windows, a tall interior ceiling, and is in fair condition
for its age.
The hut has two rooms with assorted interpretive
displays ranging widely in terms of age, materials
and subject matter. It’s occasionally used for
talks, however the lack of functionality makes it
problematic for large groups.
Given the lack lustre appeal of the old hut and the
fact that the roof contains asbestos, a renovation
of the facility seems unlikely to generate much
excitement among supporters and sponsors. An
alternative approach is to replace the hut with a
new structure and interpretive display and to link it
thematically to the Ecology Trail.
The original Ecology
Trail self-guided
brochure
An assortment of ARC
interpretive panels are
installed on the trail. They
come a generic series
that were designed to be
appropriate for a range of
sites and not specifically for
this trail.
Although attractive and factually accurate in terms of
content, the existing panels not present a cohesive
story and do not link with the Ecology Trail themes.
The Ecology Trail was supported by a self-guided
brochure (now out of print) that highlighted key
features and points of interest along the way. The
walk follows a series of trail markers, some of which
are missing. The track is in good condition.
The Discovery Hut sits next to a large pohutukawa tree
overlooking a grassy knoll - a natural gathering area.
Photo:TOSSI
Photo:TOSSI

26
The Ecology Trail is a signature part of the park’s interpretive programme
and a primary tool for telling the Open Sanctuary story. The walk explores
ecology and habitat, NZ’s unique native flora and fauna, and the huge
challenges that our ecosystems face in a modern world. Interpretation explains
the link between the Open Sanctuary and habitat restoration and increased
biodiversity, return of species, current research, and ongoing programmes.
Ecology Trail
Ecology Trail Route & Key Features
Recommendations
Anchor Bay carpark
Directional signs and notice boards
Interpretive shelter
Introduction and official start of walk
A
1
Ecology Trail Points of Interest
2 Anchor Stream, beach and coastal dunes
3 Ecology stream dam overlook
4 Pest exclusion fence exhibit
5 Bird Hide / retention pond
6 Pump house and transition zone
7 Mature native puriri forest
Potential development points for interpretive stations
utilised as part of a guided walk
Additional stops and features
This concept is “high level” and not highly prescriptive
beyond identifying the first seven key stops and
proposing content ideas. The detail about exactly
what to produce and where it will go will come during
detailed concept design.
Additional physical interpretation, using everything
from panels to living exhibits (e.g. weta hotels) could
be used throughout the experience depending on the
what the final concept design specifies.

27
The Ecology Trail begins in a grassy knoll just
behind Anchor Bay, currently the site of the old
Discovery Hut. In it’s place will be a new open-
faced interpretive shelter.
The shelter will be constructed from natural
materials and designed to be in harmony
with the landscape - providing a comfortable,
shaded staging area for groups and individuals
as they prepare to begin the walk.
Interpretive Shelter
Inspirational designs:
Simulated leaf patterns
Floating leaves
Trellis arch / gateway
Tension fabric & poles
Rustic; planted roof
Interpretive shelter design parametres:
Open-face structure, capitalising on the nearby
pohutukawa tree as a source of shade and to add
interest to the design.
Shelter design must be in harmony with the
landscape, evoking a sense of place through natural
and recycled materials, shapes, and forms.
Partly visible from the beach, but not obtrusive
Construction materials must be cost-eﬀective but
capable of withstanding the elements.
Shelter design to include static interpretation,
designed for changeability and periodic
replacement.
Interpretive content at shelter intended as starting
point for larger Ecology Trail, but also capable of
standing-alone for those who choose not to do it.
Changeable displays discuss active programmes
and research, latest discoveries, seasonal changes
in the forest and things to look for.
Some space allocated Open Sanctuary programme
outreach functions – e.g. volunteer work days,
species releases, social events, etc.
Structure should provide some shade/shelter for
medium-size groups. Seating, if provided, should
use natural materials (e.g. log stumps, ﬂat rocks)
Shelter backdrop is newly-planted hillside
– provides opportunities to interpret change over
time, forest restoration and succession.
1
Replaces existing Discovery Hut.
Phase 3, target completion date: 2014

28
The Ecology Trail is envisioned as a primarily self-
guided experience, but includes features that could
be used as part of a guided tour. Stops 1-7 (indicated
on map) are permanent focal points that will have at
least some site interpretation (e.g. signs, displays).
Seasonal events and changes in the landscape will
create additional interpretive opportunities.
Anchor Stream outlet is a great place to highlight the
presence of nesting shorebirds and note the changing
landscape as it shifts from marine to coastal forest.
The first dam overlook (#3) provides a focal point for
site interpretation about freshwater ecosystems, fish
migration and other marine-terrestrial links. Rail-
mounted panels can be attached to existing structure.
2
The walk picks up where Anchor/Ecology Stream
meets the sea (#2) overlooking the dunes and rocky
coast. The gentle walk follows the stream past several
points of interest including the first dam and overlook
bridge, an exhibit about the Open Sanctuary, and a
new bird hide at the retention pond(s).
3
4
The dam outlet’s grassy verge (#4) is the proposed
site of a new outdoor exhibit that uses the pest
fencing (recycled from the Koru at the main gate)
as its structure. A series of graphics panels and
interactive elements explain the Open Sanctuary
concept, pest management and ongoing restoration
programme.
Following alongside Ecology Stream takes visitors
through superior bird habitat. This location will be
the site of a new bird hide (#5) to help visitors get an
up-close look at patake, etc.
5
Interpretation at the pump house (#6) explains its
purpose and links with farming structures seen later
on the walk and elsewhere in the park. This also
marks a transition zone going from coastal forest
deeper into the mature bush.
6
7
Guided experiences would end at the bridge / puriri
forest (#7). Site interpretation beyond the bridge will
be much less frequent and more low-key. Visitors can
return the way they came or continue on to form a
loop walk, passing through regenerating kauri forest,
farm paddocks and lowland coastal bush before
returning to Anchor Bay.

29
Hidden Wonders
This post includes a display
of shells and other objects.
Ground or ‘low
slung’ displays are
unobtrusive and also
perfect child height.
This panel is inset into
an old log, blending
into the landscape.
Plant Labels
Plant labels on the Nature
Trail are more than just
identiﬁcation - they link
thematically to the larger
story and help visitors
understand the role that
plants play. Their design
should be consistent with
other site interpretation.
Ecology Trail
Signs and Panels
In keeping with
management policy in
the park, site-based
interpretive signs will be
limited to those necessary
to eﬀectively tell the story.
Careful design will help
to ensure they are blend
with the landscape.
The Ecology Trail will feature many interactive
elements that aim to spark curiosity, foster
exploration and create a moments of
discovery and revelation.
‘Living exhibits’ like this
weta hotel attract and
appeal to all ages. The act
of opening the hotel door
to see what’s inside creates
a sense of anticipation.
Similar approaches could
be used to interpret other
insect behaviour
(e.g. puriri)Photo:F.Colquhoun
Living Wonders
Nature trails are an interactive experience in a
living, changing evironment. Active listening, smell
and touch are just as important to this experience
as sight. Interpretation can be used to help visitors
notice subtleties and use all of their senses.
The Jim & Eve Lynch
Track at Karori Wildlife
Sanctuary features
several trap-door boxes
containing nests from
various bird species.
Visitors are startled to
discover a (taxidermy)
rat in one of the boxes!
Photo:BarbaryO’Brien,www.surfgardenstuido.com
Artwork as
interpretation can
be surprising and
memorable
Tactile exhibits can
add to the sensory
experience

30
Self-Guided Media
Coloured markers/bollards
provide orientation at track
junctions or confusing locations.
Track Markers
Trail maps and brochures
are useful for promotion, as
orientation tools and to provide
a higher level of detail for those
who want it. A new brochure
will need to be designed for
the Ecology Trail.
There is an opportunity to
develop other self-guided
interpretive tools (e.g. bird
guides) using low- as well as
high-tech media. These could be
offered on a cost-recovery model
through TOSSI. Australian birds
decoder wheel
Publications - maps, guides, etc.
Fun stuff
Self-guided walkers travel along the route at
their own pace, reading interpretive panels,
viewing exhibits or using a trail guide. Site-
based interpretive signs will be limited to those
necessary to effectively tell the story.
Research shows that personal interpretation is the
most effective and memorable delivery method.
TOSSI has a knowledgeable and passionate member
base and is an ideal partner for developing and
delivering quality guided experiences, enabling the
organisation to share its contagious passion for
conservation with the visiting public.
A volunteer guide explains the pest management
programme to visitors at Karori Wildlife Sanctuary
ARC Park rangers and
TOSSI volunteers currently
provide interpretive talks
for visitors, schools and
special interest groups.
Examples include an introduction to the Open
Sanctuary, “What Rangers Do” presentations, Farm
Walks, Ecological Restoration and Care, and evening
“Owl Prowl” guided walks.
These experiences bring the place “alive” through
the sharing of personal anecdotes, experiences and
feelings. They also provide visitors with a new
perspective on the park’s operations and
management. For example, greenhouse tours take
visitors ‘behind-the-scenes’ to see the hard work and
organisation behind the restoration efforts.
Personal Interpretation
Walks and Talks (existing)
Guided Experiences
New Initiatives
Consider additional special walks that capitalise on
the park’s restoration successes e.g morning chorus
dawn bird walks, night tours listening for kiwi, etc.
Provide regularly-scheduled (varying seasonally)
guided walks on the Ecology Trail.
ARC to provide training for volunteer/staff guides to
improve knowledge of interpretive techniques.
Photo:TOSSIPhoto:TOSSI

31
The Tāwharanui Heritage Walk is a new loop trail
proposal which highlights the park’s diverse and
rich cultural history and changes over time. The
walk starts at the lagoon car park area, follows the
shoreline to Jones Bay, across the tidal zone and up
the hill on the South Coast Track (visitors can turn
back here if they choose). It then passes near the site
of an early Māori settlement with fantastic views of
the surrounding area. The trail returns through farm
paddocks and restored saline wetlands.
Heritage Walk
Lagoon carpark – start of track with directional
signs and notice boards
Carved pou representing Manuhiri and ancestry
of Ngāti Manuhuri.
Lagoon – changed landscape, returning to
nature
Open Sanctuary display, pest exclusion fence
exhibit, woolshed
Historic cottage (Bach) - See page 33 for speciﬁcs
Beach – shingle mining site
A
1
2
3
Inlet crossing and tidal zone
Wide view – Pā sites, defences, trenches
View - Kawau and nearby islands
Changing landscape – farming, native habit
restoration
Riparian plantings and sustainable farming
practices
Saline wetlands habitat restoration
4
5
6
7
8
9
10
11
This pou (carved by Vern Rosieur and Ringi Brown) represents
Manuhiri, the ancestor from whom local tribal group Ngāti
Manuhiri take their name, and their kaitiakitanga. The carvings
on the base represent the treasures of the natural world and the
special place that whales hold in local tradition.
Heritage Walk Route & Key Features
Recommendations

32
Heritage Walk Concept
An Evolving Park
Tāwharanui is an evolving place with a rich history
involving many people that have left their mark here.
Primary topics will concentrate on stories of the
people who have lived here in the past, the evidence
they left behind, how they affected the land – and it
affected them. Histories shared by local iwi and their
special connection to this place would enrich the
experience greatly.
Stories will link with environmental themes, exploring
the potential to interpret some ecology topics within
the larger context – i.e. lagoon not natural, but is now
a home for fish and wildfowl, extension of wetlands
and former defensive barrier for Māori Pā.
In keeping with park management approaches,
interpretive signs will be kept to the minimum
necessary to tell a cohesive story and provide
interpretation along the walk.
Low tech self-guided media (a printed trail guide at
the minimum) are recommended to enhance the
visitor experience.
Downloadable multimedia applications with
narration, sound effects and recorded interviews
would be an excellent way to share the tone, flavor
and historical anecdotes of the park’s history.
Public programmes might include ‘Living History’
events or activities designed to showcase
storytelling, arts, crafts, food harvesting/
preparation, and other cultural traditions.
Multimedia self-guided tours can be downloaded at home and
played on handheld devices during the visit. Tours can include
audio, video and still images, animation, maps, and sound effects.
S.S. Kawau in
Jones Bay, 1935
The walk returns via a boardwalk that cuts through the saline
wetland east of the lagoon. The landscape is changing yet again,
this time for the better. Here, we see volunteers planting and the
same place just three years later. Photos: ARC / TOSSI
ARC’s Tāwharanui:
Our History is a useful
reference and provides
a solid narrative for
many of the topics that
will be explored on the
Tāwharanui Heritage Walk.

33
The bach is also
visitor accommoda-
tion and an excellent
location for heritage
interpretation.
Highlight the real stories and memories of
people who previously lived in the bach
Interpretive sign on gate to identify property
and historical links with the shingle quarry
Interior décor to include historic photos,
reproductions of artwork and old park maps
Audio on small heritage-themed MP3 player
(secured) plays heritage radio, living history
audio recordings, music, etc.
Outdoor interpretation highlights the
import of exotic plant species by settlers for
landscaping and gardening
Provide news/events information and
“Tawharanui: Our History” booklets in bach
The Bach
Photos: ARC
Marine Protection
The relationships between marine and terrestrial
ecosystems affects everything at Tāwharanui, so
‘marine topics’ are not really a separate storyline.
However, there’s potential to interpret marine-
specific topics within the Marine Park boundaries.
Recommendations for (future) improvements:
Reduce and rationalise the use of regulation signs
to essential areas. Remove existing Marine Park
tiled sign for consistency.
Snorkel Trail - A self-guided snorkel trail would likely
be a popular activity and well-suited to Tāwharanui’s
visitors. The area near Flat Rock features swim-
through tunnels, small air bubble caves, overhangs,
and crevices where crayfish make their homes.
“Surf, Sand and Sanctuary” - Low profile interp
panels (overlooking the western and eastern
boundaries of the Marine Park) could provide
overview and context for marine park.
Life from the Sea
The return of seabirds (like this
grey-faced petrel) is more than
just adding another species to
Tawharanui. The birds deposit marine
nutrients (guano) on the land near
their burrows. These nutrients build
terrestrial fertility helping to sustain
our native forests and farmland.
Special events / public programmes
(e.g. Seaweek, guided walks and talks)
Recommendations
Tāwharanui Marine Park is under review to become
a Marine Reserve. Some of the ideas presented
here may be feasible to pursue in the interim, but
most interpretation projects are on hold pending
the final decision.
Existing Information Tools
Marine Park regulatory and minimal impact signs
(e.g. dunes, bird nesting areas) will continue to be
delivered through notice boards, temporary and
permanent signs, printed publications and the web.
Marine Reserve Status
Rock Pools are a favourite
exploration spot for visitors.
Laminated / plastic printed
guides for identifying tide pool
life could be provided as self-
guided tools for visitors (picked
up at the Ranger Station or
through brochure dispensers on
a donation basis).
Photo: ARC / TOSSI

34
There are a many isolated sites around the park
with interesting stories worthy of interpretation.
However, consistent with the management approach
of this Regional Park the development of on-site
interpretation for these locations is not a priority.
“New Media”
Recommendations
Enlist the local Geocaching community to help create
one or more “educational caches” at key sites:
Shipwreck sites
Tokātu Point – Perfect as an Earthcache
Maori Bāy – story of prisoners from Kawau Island
There is an opportunity
to interpret these remote
sites using Geocaching
(or Earthcaching) - a fun,
technology-based ‘treasure
hunt’ activity that requires
virtually no infrastructure.
Geocaching is popular with families and children
and is an eﬀective and engaging way to encourage
exploration. The activity could be developed in
partnership with the local geocaching community.
There is an opportunity to utilise online
social media as a tool for connecting with
new audiences. Having an online presence
is increasingly vital to maintaining a diverse
support base, particularly when courting
younger, tech-savvy, urbanised audiences.
Many of these tools have the ability to serve
interpretive functions by providing visitors with
a vehicle for self-actualisation and the forming
of meaningful, personal connections to the
park beyond their actual visit.
They’re also great tools for communicating
with visitors about news and events,
park management issues, conservation
programmes, and more.
Online Outreach to New Audiences
This park’s Facebook page features information about news
and upcoming events, photo galleries, discussion forums,
contact info and donation links.
Ideas and general recommendations:
Create a TOSSI Facebook page
Create an ‘Tāwharanui Open Sanctuary Blog’
with RSS feeds so people can subscribe to posts
Create an online photo group (e.g. Flickr) where
visitors can share images and stories
Upload videos from special events (e.g. species
translocations) on YouTube
Online image libraries like Flickr are a great way for visitors
to share their park photos, stories and information.
Photo: Asheville PRNewswire

35
Art in the Woolshed is a biannual
fund raiser organised by TOSSI
(with support from ARC) that
transforms the woolshed into a
gallery and the surrounds into
a sculpture park, with works by
New Zealand painters, sculptors,
ceramicists, photographers and
glass artists. Exhibition items are sold with funds raised
supporting the Open Sanctuary. The event attracts
considerable community interest and support.
Art in the Woolshed
Species Releases
Since the creation of the Open
Sanctuary, Tāwharanui has
conducted several species
translocations. These are terrific
opportunities to engage with the
public and increase community
interest, participation, and investment in conservation.
Getting people up-close to wildlife creates a memorable
experience, fostering greater empathy and inspiring
lasting conservation awareness.
Volunteer events can be an immersive and social
experience for visitors, mixing actual conservation
work with learning and ultimately providing a more
meaningful experience. In addition to
personal gratification and thanks from
TOSSI and ARC parks staff, participants
are rewarded with refreshments and
a presentation by visiting researchers,
TOSSI or ARC Rangers. The volunteer
work days are promoted at park notice
boards, on the web and through
printed publications, and through
word-of-mouth.
Volunteer Days
Public Events Portable Displays
TOSSI has put together several exhibits for use
at public events both within the park and off-
site. These include tabletop exhibits depicting
bird nests, taxidermy pests, and photo displays.
These are great storytelling aids that should
continue to be used whenever appropriate.
Top: NZ dotterel portable nest and eggs exhibit
Lower: Taxidermy pest specimens on display
Photos: ARC / TOSSI
Public events continue to be an important part of the
interpretive experience at Tāwharanui Regional Park.
Photo: TOSSI
Photo:TOSSIPhoto:TOSSI

36
PART 4: Implementation
Process Project teams
A project team should be formed at the
start of each new interpretation project.
Who’s involved will depend on the size and
complexity of the project. Teams should
meet regularly according to the needs of the
project, but not everyone will need to be
involved at every stage.
Every project team will require:
A team leader / project manager
Clear roles and responsibilities
Strong lines of communication
Regular meetings
Commitment of resources
Interpretation Production Process
This sections outlines the five typical stages
that apply to interpretation projects. Simpler
projects may require fewer deliverables.
It’s fine to adjust this process according to
the needs of the project, but avoid skipping
whole stages as they represent best practice
towards a solid delivery approach.
Stage 3: Design Development
Contractor brief for design development
Concept plan
Concept plan consultation
Research / writing / graphic design
Formative evaluation
Final design approvals
Stage 4: Production
Contractor brief for production
Production
Delivery and installation
Summative (final outcomes) evaluation
Team debrief
Stage 5: Ongoing management /maintenance
Asset inventory
Ongoing maintenance
Depreciation and eventual replacement
Stage 1: Planning
This is the most important stage of the project,
as it forms the basis for defining the project
scope and sets the scene for successful delivery.
Actions during the planning stage include:
Options / preliminary scoping papers
Terms of Reference, if applicable
Site / landscape planning
Front-end evaluation
Business planning
Stage 2: Content Development
Contractor brief for content development
Initial research and resource gathering
Developed themes and topics
The team leader role on large projects may be
performed by an interpretation consultant who
will lead the project and sub-contract expertise
where required (i.e graphic designer, researcher
etc). The consultant may also project-manage
production of interpretive media.
ARC contracts, bids, budgets and resources
(including those covering the interpretation
consultant) are normally managed by an ARC
staff member who serves on the project team.

37
Example Production Process - Task Flow Chart*
* Adapted from Lands and Survey
Conservation Design Centre process (1992)
This example ﬂow chart presents a typical process
ﬂow chart for medium-large site based interpretation
projects. Note that smaller or less complex projects
may not require the same steps or milestones.

38
Supporting Implementation
Achieving Success
Interpretation Training
A solid knowledge of interpretive principles and
planning processes are important for anyone
expected to lead interpretation projects or deliver
front-line interpretation services (e.g. guided walks).
Measuring Success
Evaluating Interpretation Services
It’s important to measure how well interpretation
meets stated objectives (outputs, outcomes and
impacts--see logic model, pg. 16). Ideally, evaluation
is also done in the formative stages of a project (not
just at the end) to ensure things are on the right track.
* Adapted Conducting Meaningful Interpretation: A Field Guide for
Success, Widner Ward, Carolyn J. and Alan E. Wilkenson, 2006
FRONT-END evaluation is typically conducted
during the planning stages of a project and aims to
affirm decisions about the planning and selection
of themes and topics, target audience, delivery
techniques and goals/objectives.
FORMATIVE evaluation, sometimes called
‘prototyping’, is done during the development or
design stages of a project, and involves testing of
concepts with real visitors to gauge their responses.
Doing this can help spot problems before something
is produced, after which it may be too late to fix.
SUMMATIVE evaluation is an assessment of
the finished product, determining whether the
interpretive service or facility is achieving objectives.
In the case of problems, evaluation can help identify
ways to improve the situation.
Conducting formative evaluation at Curio Bay (2008).
DOC staff used panel mockups to test messages with visitors.
The research findings suggested a need for clarification on some
points and edits were made to the text before final production.
PROJECT TEAMS (Team Leader at the minimum)
should receive training regarding interpretation
methodologies, content development, media
guidelines and project management best practice.
GUIDES (both staff and volunteer) should receive
introductory training to assist in delivering
personal interpretation services (e.g. guided walks
and talks). Course topics to include interpretive
content/messages, visitor interaction techniques,
minimal impact behavior, group management
skills and first-aid training. Additional training may
be required for special tours (e.g. night walks).
Project Management
Personal Interpretation (Guides)
Key Recommendations:
Training Resource:
Interpretation Network New Zealand
www.innz.net.nz/ offers one-off interpretation
training and costs could be shared with local area
attractions that also have an interest.
Where possible and appropriate, include
evaluation on all major interpretation projects.
During the development stages of new services,
gather visitor reactions and feedback through
mock-ups and prototyping.
Develop and test a simple visitor survey to assess
the effectiveness of interpretation, using feedback
to adjust and improve existing and future services.
On an ongoing basis, utilise the findings of
ARC research regarding visitation trends and
motivations, identifying the implications for
interpretation services and adjusting services
accordingly.
Key Recommendations:
Photo:DOC

39
Research References
The following were used in the development of this plan:
Auckland Regional Council (2003) Customer Experience
Monitor; Unpublished report prepared for Neil Olsen
Crozier J. Skulduggery – Discovery as Interpretation,
Interpretation Australia Association 2005 Conference
Hughes, M. & Morrison-Saunders, A. (2002) Impact of
trail-side interpretive signs on visitor knowledge, Journal of
Ecotourism, vol. 1, pp. 122-132.
Scherbaum, P. (2008) Handles: Helping Visitors to Grasp
Resource Meanings / Survey of Interpretive Techniques U.S.
National Park Service - Interpretive Development Program
Bellamy, D. (1989) The Natural Wonders – A Review of a
Key Part of The Tourism Resource of New Zealand NZTP,
Tourism 2000 Conference Wellington pp. 30-32
Parker, K.A. (2008) Translocations - Providing Outcomes for
Wildlife Restoration Ecology Vol. 16, No. 2, pp. 204–209
Marion, J. and Farrell T. (2002) Management practices that
concentrate visitor activities: camping impact management
at Isle Royale National Park, USA Journal of Environmental
Management 66, 201-212
Rimmer, A. (2004) Tiritiri Matangi: a model of conservation
Tandem Press, Auckland
Ham, Sam H... [et al.] Promoting Persuasion in Protected
Areas CRC Sustainable Tourism (2009)
Benton, Dr. G. (2009) Wearing four hats: Interpretation’s
eﬀectiveness in achieving multiple goals NAI International
Conference Townsville, Australia
Resources Free Online Resources
DOC Interpretation Handbook & Standard (2005)
http://bit.ly/cEmNpg
A Sense of Place-an interpretive planning work book
Carter J. (ed) 1997 http://bit.ly/bgtRq6
Professional Associations
Interpretation Network New Zealand
http://www.innz.net.nz/
Bibliography
Most of these books are available through Amazon.com
Brochu, L. / Merriman, T Personal Interpretation:
Connecting Your Audience to Heritage Resources (2002)
InterpPress
Brochu, L. / Merriman, T Management of Interpretive
Sites: Developing Sustainable Operations Through Eﬀective
Leadership (2005) InterpPress
Ham, S. H. Interpretation A Practical Guide for People with
Big Ideas and Small Budgets (1993) Golden, Colorado, USA:
Fulcrum/North American Press
Tilden, F. Interpreting Our Heritage (1957) The University
of North Carolina Press, Chapel Hill
Zimmerman, R. Signs, Trails and Wayside Exhibits:
Connecting People and Places (1994) The Interpreters
Handbook Series, Stevens Point, University of Wisconsin.
ARC Regional Parks Management Plan (2010)
Auckland Regional Parks Education Strategy
Auckland Regional Parks Recreation Strategy
ARP Archaeological & Historic Sites Plan
Auckland Regional Parks Conservation Strategy
Maori History at Tawharanui Regional Park (1992)
Tawharanui: Our History (2008) - Murdoch, G.
Recommendations in this plan align with those from
the ARC Interpretation Guidelines (2006) and the
Parks Interpretation Strategy (2004).
ARC Management Plans and References
Appendices

40
Interpretive Media / Audience Matrix
To design the most eﬀective interpretive programme and select the best interpretive
techniques, it is critical to identify intended audiences (both existing and potential)
as well as the key stories and delivery methods. This matrix is a quick-reference tool
showing links between sites, themes, audience and delivery technique.
Appendices
Z O N E LO C AT I O N (S) T H E M E S / S TO R I E S TARGET AUDIENCE T Y P E I N T E R P E T I V E M E D I A
DayVisitors
Overnighters/Campers
Families/Kids
SchoolGroups
SpecialInterestGroups
GuidedActivities
Self-GuidedActivities
Orientation(NoticeBoards)
On-SitePanels/Displays
GuidedTours/Talks
Brochure(general)
Brochure(speciﬁc)
SpecialProgrammes
Booklet
Multimedia(e.g.iPhoneapp)
Website
Other
Main Entry Main entry notice boards
and interp display
Orientation and promotion of park activities
Regulatory and minimal impact messages
Introduction to Open Sanctuary
ARC and partners (e.g. TOSSI) information
Sustainable
Parks
Campground
and surrounds
Sustainability - identify ARC’s sustainable practices in parks and
encourage visitor action.
Interconnections - Everything is connected. People’s impacts can
be slight or devastating.
• Responsible camping / rubbish removal
• Resource conservation (e.g. water, waste, recycling)
• Sustainable farming practices / ‘Farms in Parks”
ARC needs help! Community partnerships / volunteering
Treasures - Our special places and species are under threat - we
need to act to protect them
• Wildlife/habitat protection (e.g. dunes, bird nesting)
Green text indicates an ARC Strategic Theme
Marine
Protection
Anchor Bay notice boards NOTE larger initiatives are pending Marine Reserve decision
Interconnections - Regulatory and minimal impact
Biodiversity, Nature is Dynamic, Treasures
Land-sea ecological relationships

41
Interpretive Media / Audience Matrix
Themes and stories listed are strategic and do not represent the sum total of what
will be presented in the finished product. Think of these as indicative targets designed
to ensure focus and provide direction. The content and design development phases
of each project will identify specific sub-topics that flow from these strategic themes.
Z O N E LO C AT I O N (S) T H E M E S / S TO R I E S TARGET AUDIENCE T Y P E I N T E R P R E T I V E M E D I A
DayVisitors
Overnighters/Campers
Families/Kids
SchoolGroups
SpecialInterestGroups
GuidedActivities
Self-GuidedActivities
Orientation(NoticeBoards)
On-SitePanels/Displays
GuidedTours/Talks
Brochure(general)
Brochure(specific)
SpecialProgrammes
Booklet
Multimedia(e.g.iPhoneapp)
Website
Other
Restoring
Nature
Ecology Trail Treasures - Our special places and species are under threat - we
need to act to protect them
• Open Sanctuary and restoration Programme - get involved
Biodiversity - Variety is indicator of the health of our environment
Interconnections - Everything is connected. People’s impacts
can be slight or devastating.
• Impacts of introduced pests, etc., on native biodiversity
• Pest controls and return of native species
• Ecological zones and land-sea relationships
Distinctiveness - Some things are found only here
Nature is dynamic - natural places are constantly changing - explore
different causes and patterns.
• Things to see and look for - encourage exploration
• Forest succession and regeneration
Interpretive Shelter
(links to Ecology Trail)
People are connected to places - we leave tell-tale signs, structures,
place names and stories. Explore these concepts to understand our
shared history.
• Maori and colonial heritage sites and stories
• Place names linked to events (shipwrecks, etc.)
Interconnections - Everything is connected. People’s impacts
can be slight or devastating.
• Resource use and extraction; modern restoration work
Restoring
Nature
Heritage Walk
Cottage / Bach
(links to heritage themes)

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