Who I am?
In one sentence - I am an Explorer with Beneficial Different-Faced Multitasker.
In case1 you want to bond with me and get closer to my personality you can take a trip through my personal branding platform which I created exactly for that reason.
In case2 you have found something interesting or mutual with me and want to contact, don't hesitate, you can find me here:
LinkedIn: https://www.linkedin.com/in/tatia-tutiko-m/
Gmail: tutiko.mujiri@gmail.com
IG: https://www.instagram.com/tutiko_m/
FB: https://www.facebook.com/TutikoTuti
✌️
Binge Marketing - presentation at Content Marketing World 2019 by Carlijn PostmaCarlijn Postma
Binge Marketing - presentation at Content Marketing World by Carlijn Postma
About the book Binge Marketing:
Binge Marketing, the best scenario for building your brand
How do series makers manage to get people to look at their content for a long time? And why do we have the greatest difficulty in marketing finding a continuous audience for our story? Bingemarketing offers a refreshing view on marketing in the twenty-first century.
How do you build a brand at a time when the amount of information is greater than ever and when the media are so fragmented that you can barely reach your audience? Carlijn Postma takes you to the place where content is the product and where people know how to build and maintain an audience: Hollywood.
Tell your story like a great television series, and turn every expression into an episode for your audience. With binge marketing you make sure that people do want to consume your stories, as loyal and committed readers, viewers or listeners.
Bingemarketing presents a practical scenario that you can follow for the development of your own brand or organisation. A guide with which you build your brand, supported by previews and theories from Hollywood.
Carlijn Postma is the owner of content marketing agency The Post and chairman of Platform Content. In 2017 she was proclaimed Content Marketing Woman of the Year. She previously wrote Business Twitter for beginners (2010) and Content Marketing in 60 minutes (2014). She has also published articles at the American Content Marketing Institute and speaks at various congresses worldwide.
HR InnovationThroughDesign ThinkingHRIDT The P.docxwellesleyterresa
HR Innovation
Through
Design Thinking
HRIDT
The Power of Self Reflection
What does it mean to Reflect?
We are able to show how we have used a good
awareness of our thoughts, feelings and actions to
systematically track our personal and professional
competencies
Check out this video:
https://www.youtube.com/watch?v=G1bgdwC_m-Y&t=134s
WHAT IS SELF REFLECTION?
https://www.youtube.com/watch?v=G1bgdwC_m-Y&t=134s
Check out this video
https://www.youtube.com/watch?v=3tYsRVo8ZGg&t=198s&
list=PLnUDwDO746jgneQAk4NvLPgOfrX8FMxqN&index=2
WHY IS SELF REFLECTION
IMPORTANT IN BUSINESS?
https://www.youtube.com/watch?v=3tYsRVo8ZGg&t=198s&list=PLnUDwDO746jgneQAk4NvLPgOfrX8FMxqN&index=2
Mapping Process Understanding
We should be able to
• show our understanding of the effectiveness of
the design thinking process and the critical
thinking of how we can identify opportunities
that the student can propose to enhance the
entire process
• show how we have estimated the
enhancement of our skill set and any steps that
we may want to take to enjoy even greater
success in business innovation and design
Ensure that your CA3
submission shows your
ability to reflect where you
have started on your DT
Journey and what you will
need to do to leap forward!
Slide Number 1HRIDT What does it mean to Reflect?WHAT IS SELF REFLECTION?WHY IS SELF REFLECTION IMPORTANT IN BUSINESS?Mapping Process UnderstandingEnsure that your CA3 submission shows your ability to reflect where you have started on your DT Journey and what you will need to do to leap forward!
HR Innovation
Through
Design Thinking
Identify
Persona’s Key
User Needs
Brainstorming
Get Feedback
Showcase your
great idea
Craft “Need”
Questions
Wiork out the
ideas
User journey
How might we
help Mrs Foo lead
a healthier lifestyle with
her family?
CO-CREATION
Prototype as if you are
RIGHT
Seek feedback as if
you are WRONG
Co-creation Set Up
Delegation of Roles
Before users are
brought in to see
your experience
concept
(Experience or
Journey Maps,
Storyboard or Role
Plays), assign roles
and responsibilities
to individual team
members.
Who is the presenter?
Who is the note taker?
Who is the observer?
Who is the story teller?
Who are the actors?
Who are you going to engage –
think of your deployment flow
chart actors
Introduce the exercise
The presenter should introduce the team and explain
the purpose of the exercise and feedback session.
Inform them that the ideas are not final and that the
team would like their open, honest feedback.
Conducting Co-creation
Presenter’s roles
Conducting Co-creation
During presentation of the prototype/ story-board/
roleplay
1. Restate target customer and primary needs
2. Play out your best multi-dimensional solution
3. Capture the experience in the
richest way through the eyes of the user
4. Focus on the ‘design elements’
• Tell a Story
• Tell don’t sell
• Welcome
feedb ...
Binge Marketing - presentation at Content Marketing World 2019 by Carlijn PostmaCarlijn Postma
Binge Marketing - presentation at Content Marketing World by Carlijn Postma
About the book Binge Marketing:
Binge Marketing, the best scenario for building your brand
How do series makers manage to get people to look at their content for a long time? And why do we have the greatest difficulty in marketing finding a continuous audience for our story? Bingemarketing offers a refreshing view on marketing in the twenty-first century.
How do you build a brand at a time when the amount of information is greater than ever and when the media are so fragmented that you can barely reach your audience? Carlijn Postma takes you to the place where content is the product and where people know how to build and maintain an audience: Hollywood.
Tell your story like a great television series, and turn every expression into an episode for your audience. With binge marketing you make sure that people do want to consume your stories, as loyal and committed readers, viewers or listeners.
Bingemarketing presents a practical scenario that you can follow for the development of your own brand or organisation. A guide with which you build your brand, supported by previews and theories from Hollywood.
Carlijn Postma is the owner of content marketing agency The Post and chairman of Platform Content. In 2017 she was proclaimed Content Marketing Woman of the Year. She previously wrote Business Twitter for beginners (2010) and Content Marketing in 60 minutes (2014). She has also published articles at the American Content Marketing Institute and speaks at various congresses worldwide.
HR InnovationThroughDesign ThinkingHRIDT The P.docxwellesleyterresa
HR Innovation
Through
Design Thinking
HRIDT
The Power of Self Reflection
What does it mean to Reflect?
We are able to show how we have used a good
awareness of our thoughts, feelings and actions to
systematically track our personal and professional
competencies
Check out this video:
https://www.youtube.com/watch?v=G1bgdwC_m-Y&t=134s
WHAT IS SELF REFLECTION?
https://www.youtube.com/watch?v=G1bgdwC_m-Y&t=134s
Check out this video
https://www.youtube.com/watch?v=3tYsRVo8ZGg&t=198s&
list=PLnUDwDO746jgneQAk4NvLPgOfrX8FMxqN&index=2
WHY IS SELF REFLECTION
IMPORTANT IN BUSINESS?
https://www.youtube.com/watch?v=3tYsRVo8ZGg&t=198s&list=PLnUDwDO746jgneQAk4NvLPgOfrX8FMxqN&index=2
Mapping Process Understanding
We should be able to
• show our understanding of the effectiveness of
the design thinking process and the critical
thinking of how we can identify opportunities
that the student can propose to enhance the
entire process
• show how we have estimated the
enhancement of our skill set and any steps that
we may want to take to enjoy even greater
success in business innovation and design
Ensure that your CA3
submission shows your
ability to reflect where you
have started on your DT
Journey and what you will
need to do to leap forward!
Slide Number 1HRIDT What does it mean to Reflect?WHAT IS SELF REFLECTION?WHY IS SELF REFLECTION IMPORTANT IN BUSINESS?Mapping Process UnderstandingEnsure that your CA3 submission shows your ability to reflect where you have started on your DT Journey and what you will need to do to leap forward!
HR Innovation
Through
Design Thinking
Identify
Persona’s Key
User Needs
Brainstorming
Get Feedback
Showcase your
great idea
Craft “Need”
Questions
Wiork out the
ideas
User journey
How might we
help Mrs Foo lead
a healthier lifestyle with
her family?
CO-CREATION
Prototype as if you are
RIGHT
Seek feedback as if
you are WRONG
Co-creation Set Up
Delegation of Roles
Before users are
brought in to see
your experience
concept
(Experience or
Journey Maps,
Storyboard or Role
Plays), assign roles
and responsibilities
to individual team
members.
Who is the presenter?
Who is the note taker?
Who is the observer?
Who is the story teller?
Who are the actors?
Who are you going to engage –
think of your deployment flow
chart actors
Introduce the exercise
The presenter should introduce the team and explain
the purpose of the exercise and feedback session.
Inform them that the ideas are not final and that the
team would like their open, honest feedback.
Conducting Co-creation
Presenter’s roles
Conducting Co-creation
During presentation of the prototype/ story-board/
roleplay
1. Restate target customer and primary needs
2. Play out your best multi-dimensional solution
3. Capture the experience in the
richest way through the eyes of the user
4. Focus on the ‘design elements’
• Tell a Story
• Tell don’t sell
• Welcome
feedb ...
In part 2 of the Copernicus Marketing Planning 3.0 webcast series, Eric Paquette describes how marketers can and should evaluate their marketing strategy using a simulation approach to marketing mix optimization. The slides from his presentation offer suggestions for how to embed strategic elements such as targeting, positioning, and communications planning into a virtual marketplace in order to forecast the effects.
www.SalesTrainingMiddleEast.com as the name says, is an exclusive website dedicated to the Selling Profession exclusively in the region of UAE, Qatar, Oman, KSA, Bahrain, Kuwait & rest of Middle East
Andrine Mendez(Andy) is a think tank, founder of saltmangotree marcom which is now part of the Links groupe, France .Andy’s popular keynotes have inspired audiences from 50 to 5000 people in topics related to entrepreneurship, advertising & new media .
He has been featured as a two-time TEDx speaker and given keynotes or workshops at National & Global level.
In addition to his keynotes, he has conducted dozens of private brand strategies, social media programs, content marketing and storytelling workshops and master classes at a corporate & academic level.
All our life we've been told stories: as children in school, through books, movies, even in television and radio commercials. As humans we are hardwired for stories – we're conditioned to respond to them. So, as professional marketers, how can we build stories into our messaging to engage a commercial result? How can we develop a story-based culture? What kind of stories work best? In this session you will learn:
- Why storytelling is a useful business tool
- The impact social media brings to storytelling
- How to build memorable storylines
- Some storytelling examples
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In part 2 of the Copernicus Marketing Planning 3.0 webcast series, Eric Paquette describes how marketers can and should evaluate their marketing strategy using a simulation approach to marketing mix optimization. The slides from his presentation offer suggestions for how to embed strategic elements such as targeting, positioning, and communications planning into a virtual marketplace in order to forecast the effects.
www.SalesTrainingMiddleEast.com as the name says, is an exclusive website dedicated to the Selling Profession exclusively in the region of UAE, Qatar, Oman, KSA, Bahrain, Kuwait & rest of Middle East
Andrine Mendez(Andy) is a think tank, founder of saltmangotree marcom which is now part of the Links groupe, France .Andy’s popular keynotes have inspired audiences from 50 to 5000 people in topics related to entrepreneurship, advertising & new media .
He has been featured as a two-time TEDx speaker and given keynotes or workshops at National & Global level.
In addition to his keynotes, he has conducted dozens of private brand strategies, social media programs, content marketing and storytelling workshops and master classes at a corporate & academic level.
All our life we've been told stories: as children in school, through books, movies, even in television and radio commercials. As humans we are hardwired for stories – we're conditioned to respond to them. So, as professional marketers, how can we build stories into our messaging to engage a commercial result? How can we develop a story-based culture? What kind of stories work best? In this session you will learn:
- Why storytelling is a useful business tool
- The impact social media brings to storytelling
- How to build memorable storylines
- Some storytelling examples
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. CHILDHOOD & STUDENTHOOD.
Childhood
From the very early age - curious, starting all sentences with - WHY?
Since then, every day I do what I love for a living - EXPLORATION
Studenthood
My uni years.
Best years.
5. In my early years, after very first touch to my table-top book,
The Hero and The Outlaw, I discovered that I had many
faces, but then I tried to narrow down them and today, I can
definitely say, that I am:
an EXPLORER; a CAREGIVER;
a SAGE.
8+ years of experience in Marketing, Communication, Advertising, Strategy and
Relationship with People gave me the main knowledge:
You can always find new ways by Zooming Out, Smashing the Comfort Zones
and Challenging Everything by asking - WHY? So, Bond with me and take a journey through my personality.
6. SO, MOSTLY I AM AN EXPLORER
with Beneficial Different-Faced Multitasker
Love big picture thinking by helping the pieces
Love making priorities
Love unexpected answers to my questions
Good listener atst.
Try to be inspired from everything
Try to find different perspectives in a new way
Love translation of my findings into necessity
Love process in the same way as the results
Love learning from others
Love to find talents in others and inspire them
Desired SuperPower : Comfort Zone Smasher
Most used word : WHY?
Human Type : Human of Crisis. Moment When I Find New Ways
Every Day Challenge : Observation and Searching Smth New
My Brand Personality.
7. That's Why You Can Find Everything in My Phone and Laptop
PERSONAL STRATEGIC BRAND PLATFORM 7
MY BRAND PERSONALITY. - BLA-BLA.
Sometimes, you can find me at a very strange event on a first sight
11. _To always smash the comfort zones until I have a sense of super power
_To always love what I do for an intense living
_To always stay curious - asking - WHY?
_To always be the best friend of partners and teams
_To always be beneficial and make the processes easier
_To always be emotional with rational findings and vice versa
_To always open the doors for new opportunities and lend them the wings..
My Oath.
I Swear
TO ALWAYS LOVE
WHAT I DO FOR AN INTENSE LIVING
12. Reason to Believe Me.
IN ONE WORD: Competency
IN TWO WORDS: + Experience
IN NUMBERS:
8Y+
Biggest Clients in the Country
Campaigns/Brand Platforms
COUNTLESS BIG LOVE to Marketing/Communication/Brand Strategy/ADs
Even More Intuitions
in Marketing and Management
3.5Y+ in Creative and Communication Agencies
1.5Y+ as an Account Director
1 Strategic Bootcamp at Miami Ad School
AND
16. How Not to.
ATM Don't count on Me for
TRAFFIC MANAGEMENT
S.E.O.
GRAFPHIC DESIGN
:
17. Professional and non-Professional Books
Streaming Services, TV Shows/Series/Movies
Music, Skiing, Walking, Yoga
Educational/insightful Media Platforms/Publishers
My Favorite Photographers
Inspiration pattern.
18. I am deeply passionate by photography, which also helps me for seeking inspiration.
I have a strong desire to improve my vision and shooting techniques.
19. Brief Exp. Story.
Take Me Back to My Experience
Marketing
Manager
Hotel Chain and
Hospitality
industry since 2007
Media Holding with
Publishing house &
more. since 1995
BD Manager/CEO
Head of Sales Dep/PM
Marketing Manager
Sales Manager
Head of Marketing
/PR Deps
Genuine Brewing
Company
Tech Company
with Digital Platforms
Head of Marketing
/PR Deps
Senior Account
Executive
All-Star Creative and
Communication Agency
Client Service
Director
Digital Transformation &
Advertising Agency
THEN
NOW
20. My Story in AD.
Some Projects I Have Picked up to Share
21. As an Acc. Executive
MISTAKES MOSULA 1
Insight:
Concept:
Agency Task: TBC Insurance wanted to be perceived as a sub-brand of
TBC [Bank] and positioned as the people oriented brand
for the cool, modern and free-individuals, who make tones
of independent decisions every day.
No-one is insured from mistakes.
In other words: Everyone can make mistakes.
After watching out for the TVC & Campaign, viewers will
emotionally feel that being mistaken is not as "BAD" as we
have been taught since our childhood and it is an essential
part of our life. TBC Ins is exactly that brand which frees
us up from the fear and complex of making mistakes.
MISTAKES MOSULA 2
NEW YEAR EDITION
Insight:
Concept:
Agency Task: After "Mistakes Mosula 1" brand had a good opportunity to
gain the celebration, new year territory and to be
positioned as a hero/cool brand.
In Georgia the New Year period is especially full of
mistakes and chaotic panic.
After seeing the TVC and Campaign, viewers will once
again free themselves from shame because of being
mistaken. So, Mistakes are even more ok and welcome
during the New Year especially in Georgia.
22. TVC - Case film -
Calendar Everyday Mistakes -
TVC NY Edition -
NY edition - 90s hit performed by iconic G_Rocker Merchandising and other 360
https://youtu.be/BwrE7XRGlng https://youtu.be/XZRD3XvM1KE https://bit.ly/2NiF09Z
https://bit.ly/3rxb1K3
24. Making of and photos by me <3 https://youtu.be/9wrLVH1SUeg
https://youtu.be/9wrLVH1SUeg
https://youtu.be/uzU2o-vjOVQ
25. As an Acc. Executive
Insight:
Concept:
Agency Task: Develop image campaign, which will spread positive vibes
and celebrate life. It should be all about lifestyle. [Real,
non-graphic or non-illusive as previous two campaigns].
Life behind the routine - to spend time in such a way that
you will be pleasantly reminisced about it in the future.
More realistic and less metaphoric technique - with the
help of Super 8mm camera aesthetics and Arcade Fire
music Everything Now - shows what - More Time for Life -
really means. In the campaign most of the cast is not
actors and are actually friends in real life. The footage is
emotional and nostalgic .
MORE TIME FOR LIFE
LESS BANKING - LIFE IS BEAUTIFUL 18'
TVC - https://youtu.be/oH90EbX6xpc
26. Process, Story, Photos by me <3
For more authenticity the
video was filmed with
Super 8mm Camera.
YEAP, which you see,
holding in my hand,
standing in Berlin's
Airport
For Camera and some
Footage, we flew to
Berlin, which was an
unbelievable experience
for all of us.
We also went to
BATUMI.
We filmed everything
without playback.
WON 2018
AWARENESS BATTLE
4.400.000
VIDEO VIEWS
to understand background story watch previous 2 TVC
https://www.youtube.com/watch?v=wx3RDpf9UDo
https://www.youtube.com/watch?v=K6qKEv5YkCI
27. As a Client Service Director
CLIENT SERVICE [ACCOUNT MANAGEMENT] DEPARTMENT
ROLE, PLAYBOOK AND METHODOLOGY.
THE JANUS MODEL
28. What I Feel.
'Every block of stone has a statue inside it
and it is the task of the sculptor to discover it.
I saw the angel in the marble and carved until
I set him free.‘ – Michelangelo
"Translations"
Recognitions
Celebrations
Explorations
Findings
Solutions
Relationships
Negotiations
Communications
Partnerships
Educations
_Constant self-upgrade
_Better-self version thanks to the surroundings
_Opportunities to do what I love for a living
_Justification of my intuition
_Moments "Yes, this is it!" with my team
_Right translations into needs
_Deserved recognition
_Win-win celebrations and retrospections with team
_Exploration and Discover - insights
Well, there are bunch of reasons, but...
29. tutiko.mujiri@gmail.com +995 558 27 50 80
Click away & Follow me on
The Way to Get Started is to Quit Talking
and Start Doing. - W. Disney
Hope it was worth journey throgh my personality