The document discusses how the film attracts different target audiences. Sarah, who is 17 with an innocent look, can attract teenage boys. Ted, a middle-aged receptionist, can attract middle-aged men who identify with his hard work. The contrast between the real world and ghost world intrigues audiences, as does the ghost's tendency to appear and disappear without showing her face. This thriller aims to provide a realistic and scary portrayal of ghosts that thrills audiences.