The document discusses the increasing trend of young girls wearing makeup in East London. It notes that over 75% of girls in East London feel they need to wear makeup to leave the house. The document explores where this trend originated, noting the influence of Asian communities and makeup shops on Green Street. It discusses how social media promotes makeup tutorials that young girls feel pressured to emulate. The target audience is identified as young teenagers and parents to inform them that makeup is not necessary to feel beautiful and to educate on the sources of makeup trends.

1. Task 1b

2. Idea
• My main idea is to inform people about how many people are wearing make-up and also to
inform the younger people that you don’t really need to wear make-up to be seen as being
beautiful
• In my second article I will be focusing on where this urge for wearing make –up has come
from ‘’asian’’ people and green street and how that has influence young people to wear
more and more make-up also I will be using quotes from people that work in green street
and young teenagers on their opinion about the impact that green street has made on
young children in east London.

3. Research & background
• More and more girls around east London love to cover their faces with chemical products to feel better about them selves which
they sometimes say they do it for ‘’fun’’.is this really true?. In todays society it is seen as being normal for girls even at the age of 13
to be wearing make-up especially around east London, if you was to walk around Walthamstow central you would see young girls
with a full face of make up now is this really normal for girls that haven’t really even gone into their teen years to be worrying about
how they look isn’t the reason for being young to have fun well now days wearing make up is seen as being a fun thing to do. Do
people really wear make up to feel better about them selves or just because everyone else does it so they can ‘’fit in’’.
• More than 75% of girls in east London feel its impossible to leave the house without wearing make-up.
• Pros- look better cons- ruins your skin
• All over social media such as Instagram all you would mainly see is funny videos and make-up tutorials so if girls don’t really feel the
need to wear make-up can they really escape the fact that it is seen as a normal thing that everyone is doing especially that now
‘’young people’’ are the main target audience for all of these social media apps. almost as if they are trapped in the fact that
everyone is wearing make-up which then would result in more people wearing make-up?.
• ‘’kenza’’ 15 has over 90k followers on Instagram based on the fact that she has good make up skills where as a doctor ‘’timjh’’ on
Instagram has only 563 followers on Instagram.
• It seems like each month the new style of make-up changes first its thin eye-brows now everyone wants ‘’thick eye-brows’’ and
everyone seems to be doing everything they can to fit in with the make-up trend like tinting their eyebrows which could risk all of
your eyebrows falling off but oh well at least you fir in now.
• Your properly thinking where has this urge for young people to be wearing all this make-up well some blame ‘’Asian’’ people
because of the fact that they are so skilled at doing their make-up they have set new trends all around east London such as the thick
eyebrows and the 10kg amount of highlight. green street is one of the most popular places to buy new make-up and where you will
see hundreds of women wearing make-up looking almost ‘’perfect’’
• Now boys play a big role in the fact that girls want to wear more and more make-up because in todays society if a boy doesn’t think
your good looking then it’s the end of the world. But boys love to say ‘’I would rather want a girl that wears no make-up to a girl
that wears make-up’’ but still go for the one with no make-up purely for the fact that she looks better.
• Quote for a 14 year old girl ‘’wearing make-up makes me and my friends feel better about our selves and it is also a way of me and
my friends to socialize with each other so many boys in my school thought we was ugly until we started wearing make-up and now I
feel so good that I have all this new attention’’.

4. Target audience & purpose
• Look at brief – the client
• My target audience is going to be young teenager and also parents
this is so that it can inform parents of how young people feel about
the need to wear make-up and also to inform young teenagers that
you don’t need make-up to feel beautiful this is also to show where
the make-up trends are coming from.

5. Platform & elements
• , length, images / graphics / interactive elements, logistics such as
location and timeframe, resources (equipment, space, cost etc.)
•
• going to be using images of girls with make-up and the skin of a girl
that wears make-up.

6. Platform & elements
• , length, images / graphics / interactive elements, logistics such as
location and timeframe, resources (equipment, space, cost etc.)
•
• going to be using images of girls with make-up and the skin of a girl
that wears make-up.