The document discusses how marketing needs to evolve for the digital era. It suggests that outdated marketing cliches are ineffective and companies need differentiation in their marketing and products. The digital age allows for more frequent, targeted, and impactful communication that can improve lead generation and sales. An integrated marketing approach involving social media, content creation, search engine optimization, and other digital strategies is recommended to make a company's messaging more powerful and improve productivity by focusing on responsive customers.

1. Is your marketing
stuck in a bygone age?

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3. Just why so much marketing for technology companies
just doesn’t make it
No more clichés!
But differentiation for
both your company
and its products.

4. What the digital era means to your marketing and sales
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Yet be dramatic
and impactful
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Means you can be
in touch more
often
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Help to manage
the process

5. Communicating better, creating leads – better productivity
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We can be ready to sell to them when they are
ready to buy
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We can target relevant information
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Easier to convert
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Improved sales pitch

6. By working together we can achieve more
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Knowledge and
experience will
contribute to a
successful
outcome!
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7. No stone is left unturned
Integrated, Created + Implemented
When everyone
pulls together the
results can be
amazing!

8. Bring your message to life
Your brand will
become more
Strengthen
powerful!
the logo and
the look
Say what
you do and
how well
you do it
Define the
individual
products
Set out
the key
messages

9. Improve productivity by focusing on response from targeted customers
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Preparation
is the key

10. So much business starts with a search
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Search Marketing needs the proper tools and experience too!

11. Six separate functions
Tim
Helen Adrian
Jane Sean + Luke
Everyone has a
job to do but
Nicole working as a team
is much better

12. The complete digital marketing resource
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And we have all
done before…

13. Complete digital
marketing resource

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21. Taking your marketing out of
the bygone age into the digital world