Target Market Project

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This is a powerpoint for my Intro to Marketing class in which we created a target market and identified its unment needs. Also includes segmentation variables and market size estimation.

The Rise of Single Working Mothers Jason Earles, Chelbi Jackson, Alpa Khatri, Zach Montgomery Dr. Parish, MKTG 321-102

Entertainment Industry Focused towards singles or traditional families ,[object Object],[object Object],[object Object]

Market Size Estimation Single Parent Size (SPS)- 14,700,000 Gender Variable (GV)- 84% Marital Status Variable (MSV)- 80.9% Working Status Variable (WSV)- 65% Income Level Variable (ILV)- 86.5% Geographic Location Variable (GLV)- 82% Calculation: Estimated market size= [SPS] x [GV] x [MSV] x [WSV] x [ILV] x [GLV] Estimated market size= 4,605,623.781 ≈ 4.6 million

Research Primary Interviewed single moms Secondary U.S. Census Bureau Eleanor Foundation My Best Segment Online Articles

Biggest Focus… “The biggest focus for me as a single mother is the healthiness and affordability of various goods and services.” -Sandra Stepp

Unmet Market Needs Stress Relief Social Scenes Discounted Ticket Prices Family-oriented Movies

Unmet Market Needs Cont. Family Restaurants Packaged Lunches Day Care Child-friendly Technology

Bibliography http://eleanorfoundation.org/news/news2009/efpr_051309_singlemothers.php http://factfinder.census.gov/servlet/ADPTable?_bm=y&-geo_id=01000US&-qr_name=ACS_2008_3YR_G00_DP3YR2&-ds_name=ACS_2008_3YR_G00_&-_lang=en&-_sse=on http://singleparents.about.com/od/legalissues/p/portrait.htm http://www.psych.ku.edu/dennisk/PF642/Single%20Parenting%20Remarriage%20and%20Blended%20Families.pdf

Image Bibliography Baby Boom http://cache.jezebel.com/assets/resources/2008/02/babyboom022208.jpg Bristol Palin -http://www.babyosphere.com/pics/bristol_palin_baby.jpg Day Care- http://thecia.com.au/reviews/d/images/daddy-day-care-8.jpg Disney Family -http://gr8-4u.com/Disney/images/FamilyatDisney.gif Event ticket- http://easydigitals.com/wp-content/uploads/2009/06/tickets.jpg Grocery Mom -http://www.zoeinstitute.com/clientimages/45863/single-mom.gif Jamie Lynn Spears -http://www.babble.com/CS/blogs/famecrawler/2008/07/16-22/13763.jpg Kate Gosselin -http://www.celebrityfreakshow.com/wp-content/uploads/2009/11/kate-gosselin-bday-supplies.jpg Kourtney Kardashian -http://images.eonline.com/eol_images/Entire_Site/20100114/300.kardashian.disick.lc.011410.jpg Leave it to Beaver http://mynotetakingnerd.files.wordpress.com/2009/10/leave-it-to-beaver.jpg Lifetime Fitness- http://robertstanke.com/storage/post-images/life-time-fitness/lifetimefitness-club-image.jpg Lunchables- http://obviatemedia.net/wordpress/wp-content/uploads/2009/07/lunchablespizza.jpg Rosie the Riveter- http://1.bp.blogspot.com/_F95FLocwbA0/SZ0FEasotfI/AAAAAAAAAXA/zH_yCi0GFCo/s320/rosie+with+baby.jpg Millionaire Matchmaker -http://channelmaster.info/wp-content/uploads/2010/03/The-Millionaire-Matchmaker-S1.jpg Mothers Poster -http://farm4.static.flickr.com/3138/2482102625_42060e6a4b.jpg?v=0 Neon Lights- http://ontheedgemarketing.com/cart/images/260014.jpg Shrek- http://schreinerpatrick.files.wordpress.com/2010/02/shrek3.jpg Skeeters- http://www.adairfamilyrestaurants.com/images/panel_skeeters.jpg Ticket stub -http://www.moviestubs.net/stubs/663.jpg Toys to Avoid- http://3.bp.blogspot.com/_lHPPhOSC0bk/R0QmZL_QQ4I/AAAAAAAABd8/OqW62RXf1yw/s400/varvel_toys_r_hazardous.jpg Video- http://www.youtube.com/watch?v=VwVukzXUmIo

This was a research heavy project in which I compared two barber shops in CA and developed a niche target market for a new shop. I researched Lather One in Fullerton and Elite Barbers in Brea. Research included professional interviews, client interviews, and industry and market research. Based on my research, I developed a comprehensive written report totaling 42 pages. It included a detailed comparison of the two shops and a plan to successfully market a new barber shop to a different niche market by better identifying and satisfying customers' needs.

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Different types of advertising appealsyogesh malhotra

Charitable Bequest Demographics

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Socioeconomic determinants of fertility in ethiopia

essp2

Dublin Legacy PresentationRussell James

This presentation was given by Marion Min-Barron (Friedman School of Nutrition Science and Policy), as part of the Annual Scientific Conference hosted by the CGIAR Collaborative Platform for Gender Research. The event took place on 5-6 December 2017 in Amsterdam, the Netherlands, where the Platform is hosted (by KIT Royal Tropical Institute). Read more: http://gender.cgiar.org/gender_events/annual-scientific-conference-capacity-development-workshop-cgiar-collaborative-platform-gender-research/

Grafted understandings of empowerment in agriculture: a qualitative gendered ...

CGIAR

This presentation was given by Marion Min-Barron (Bioversity International), as part of the Annual Scientific Conference hosted by the CGIAR Collaborative Platform for Gender Research. The event took place on 5-6 December 2017 in Amsterdam, the Netherlands, where the Platform is hosted (by KIT Royal Tropical Institute). Read more: http://gender.cgiar.org/gender_events/annual-scientific-conference-capacity-development-workshop-cgiar-collaborative-platform-gender-research/

The Growth of Charitable Estate Planning

Russell James

Collecting sex disaggregated agricultural data through surveys

IFPRI-PIM

Presentation for the webinar on Collecting sex-disaggregated agricultural data through surveys that took place on April 21, 2016. Learn more about the webinar here: http://bit.ly/1SkWcSx PIM Gender team members Cheryl Doss and Caitlin Kieran invited participants to discuss how the "Standards for collecting sex-disaggregated data for gender analysis" drafted by PIM in 2014 have been used to date, with a specific focus on lessons learned by CGIAR centers and external partners. The webinar was co-organized by the CGIAR Gender and Agriculture Research Network and the CGIAR Research Program on Policies, Institutions, and Markets (PIM).

evr1001 class work My Nursing Assignment.pdf

Need Help With Your Assignments Or Essays?|| Hire Us Today||Email US: Homework1078@gmail.com

Elva - Consumer Adoption Study

Mohammad Algassim

LEWIS_Chantal_Biostats_Poster_drat_2Chantal Lewis

Pres paa apr12_gonzalessoder145

Exploring the links between household time and food choices in Guatemala

CGIAR

This presentation was given by Jennifer Twyman (CIAT), as part of the Annual Gender Scientific Conference hosted by the CGIAR Collaborative Platform for Gender Research. The event took place on 25-27 September 2018 in Addis Ababa, Ethiopia, hosted by the International Livestock Research Institute (ILRI) and co-organized with KIT Royal Tropical Institute. Read more: http://gender.cgiar.org/gender_events/annual-conference-2018/

Dairy intensification, gender and child nutrition: Preliminary impressions

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BloomingtonPHABERHealthEquity.pptx

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National Working Hunger Report FinalRasna Sethi, MPA

(HEPE) Introduction To Health Disparities 1

antz505

Many youth leaders are compelled to do work with community based non-profit and local public health agencies as both a service learning and philanthropic component in their development as young professionals. However, despite invaluable experiential learning, students often don\'t comprehend key overarching issues such as health disparities, social determinants of health, health policy and community organizing. To address this gap and optimize their community based work, the Health Disparities Student Collaborative (HDSC), a Boston-based student group under Critical MASS for eliminating health disparities and the Center for Community Health Education Research and Service Inc. (CCHERS), developed a curriculum for students designed to broaden their perspectives while working with local public health, non-profit/community organizations and to develop their interest and ability to visualize the power of their collective voice as students and contributors to social justice work. The curriculum utilizes peer education and webinar software and covers three main topics: Current State of Health Disparities, Social Determinants of Health, and Youth Activism on Health Disparities/Social Determinants of Health. HDSC has collaborated with local partners CCHERS/Critical MASS and the Community Based Public Health Caucus (CBPHC) Youth Council to develop this comprehensive “Health Equality Peer Education” training.

Learning and Development: Preventing Generational Poverty | Economic opportun...

angela_silveira

The persistence of poverty in America and the dramatic increase of economic inequality in recent decades have garnered growing public awareness. Isn't the United States at least a land of economic opportunity, in which those who start lower on the economic ladder have a reasonable expectation that they, or their children, might advance into the middle class? Or are we at risk of being a caste society, in which multiple generations are trapped in a cycle of relative deprivation, while others inherit the security of a “gilded” lifestyle? Important recent research by social scientists has shown that intergenerational economic mobility in the United States is low compared with many other wealthy countries, and that opportunity is unevenly distributed across the country. In this presentation, Professor Sundstrom will summarize some of these findings, including what they have to say about opportunity in the Silicon Valley region. He will provide an overview of the potential causes of intergenerational persistence in income status, and the implications for community and policy strategies for increasing opportunity.

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Grafted understandings of empowerment in agriculture: a qualitative gendered ...

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Collecting sex disaggregated agricultural data through surveys

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evr1001 class work My Nursing Assignment.pdf

Need Help With Your Assignments Or Essays?|| Hire Us Today||Email US: Homework1078@gmail.com

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Exploring the links between household time and food choices in Guatemala

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AshwiniKatare2

National Working Hunger Report FinalRasna Sethi, MPA

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antz505

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Health equity coalition vision

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Grafted understandings of empowerment in agriculture: a qualitative gendered ...

The Growth of Charitable Estate Planning

Collecting sex disaggregated agricultural data through surveys

evr1001 class work My Nursing Assignment.pdf

Elva - Consumer Adoption Study

LEWIS_Chantal_Biostats_Poster_drat_2

Pres paa apr12_gonzales

Exploring the links between household time and food choices in Guatemala

Dairy intensification, gender and child nutrition: Preliminary impressions

BloomingtonPHABERHealthEquity.pptx

National Working Hunger Report Final

(HEPE) Introduction To Health Disparities 1

Learning and Development: Preventing Generational Poverty | Economic opportun...

Proposal for Predicting Job Satisfaction and Success-James Li

Health equity coalition vision

Target Market Project

1. The Rise of Single Working Mothers Jason Earles, Chelbi Jackson, Alpa Khatri, Zach Montgomery Dr. Parish, MKTG 321-102

3. Market Size Estimation Single Parent Size (SPS)- 14,700,000 Gender Variable (GV)- 84% Marital Status Variable (MSV)- 80.9% Working Status Variable (WSV)- 65% Income Level Variable (ILV)- 86.5% Geographic Location Variable (GLV)- 82% Calculation: Estimated market size= [SPS] x [GV] x [MSV] x [WSV] x [ILV] x [GLV] Estimated market size= 4,605,623.781 ≈ 4.6 million

4. Research Primary Interviewed single moms Secondary U.S. Census Bureau Eleanor Foundation My Best Segment Online Articles

5. Biggest Focus… “The biggest focus for me as a single mother is the healthiness and affordability of various goods and services.” -Sandra Stepp

6. Unmet Market Needs Stress Relief Social Scenes Discounted Ticket Prices Family-oriented Movies

7. Unmet Market Needs Cont. Family Restaurants Packaged Lunches Day Care Child-friendly Technology

8. Bibliography http://eleanorfoundation.org/news/news2009/efpr_051309_singlemothers.php http://factfinder.census.gov/servlet/ADPTable?_bm=y&-geo_id=01000US&-qr_name=ACS_2008_3YR_G00_DP3YR2&-ds_name=ACS_2008_3YR_G00_&-_lang=en&-_sse=on http://singleparents.about.com/od/legalissues/p/portrait.htm http://www.psych.ku.edu/dennisk/PF642/Single%20Parenting%20Remarriage%20and%20Blended%20Families.pdf

9. Image Bibliography Baby Boom http://cache.jezebel.com/assets/resources/2008/02/babyboom022208.jpg Bristol Palin -http://www.babyosphere.com/pics/bristol_palin_baby.jpg Day Care- http://thecia.com.au/reviews/d/images/daddy-day-care-8.jpg Disney Family -http://gr8-4u.com/Disney/images/FamilyatDisney.gif Event ticket- http://easydigitals.com/wp-content/uploads/2009/06/tickets.jpg Grocery Mom -http://www.zoeinstitute.com/clientimages/45863/single-mom.gif Jamie Lynn Spears -http://www.babble.com/CS/blogs/famecrawler/2008/07/16-22/13763.jpg Kate Gosselin -http://www.celebrityfreakshow.com/wp-content/uploads/2009/11/kate-gosselin-bday-supplies.jpg Kourtney Kardashian -http://images.eonline.com/eol_images/Entire_Site/20100114/300.kardashian.disick.lc.011410.jpg Leave it to Beaver http://mynotetakingnerd.files.wordpress.com/2009/10/leave-it-to-beaver.jpg Lifetime Fitness- http://robertstanke.com/storage/post-images/life-time-fitness/lifetimefitness-club-image.jpg Lunchables- http://obviatemedia.net/wordpress/wp-content/uploads/2009/07/lunchablespizza.jpg Rosie the Riveter- http://1.bp.blogspot.com/_F95FLocwbA0/SZ0FEasotfI/AAAAAAAAAXA/zH_yCi0GFCo/s320/rosie+with+baby.jpg Millionaire Matchmaker -http://channelmaster.info/wp-content/uploads/2010/03/The-Millionaire-Matchmaker-S1.jpg Mothers Poster -http://farm4.static.flickr.com/3138/2482102625_42060e6a4b.jpg?v=0 Neon Lights- http://ontheedgemarketing.com/cart/images/260014.jpg Shrek- http://schreinerpatrick.files.wordpress.com/2010/02/shrek3.jpg Skeeters- http://www.adairfamilyrestaurants.com/images/panel_skeeters.jpg Ticket stub -http://www.moviestubs.net/stubs/663.jpg Toys to Avoid- http://3.bp.blogspot.com/_lHPPhOSC0bk/R0QmZL_QQ4I/AAAAAAAABd8/OqW62RXf1yw/s400/varvel_toys_r_hazardous.jpg Video- http://www.youtube.com/watch?v=VwVukzXUmIo

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