SlideShare a Scribd company logo
+




    Consumer Engagement

          Gabriela Cardona
          Nicole Rodriguez
           Vanessa Giron
+
    “Expect more. Pay less.”

       Major competitor to Wal-Mart

       As big as a warehouse, offering
        everything from household items
        including small appliances to the
        food itself.

       Target has something to offer for
        everyone.
           Style
           Price
           Quality
+
    Target’s Status

       Advertising central
           Target logo
           REDcard
           Commercials
           Volunteering

       Non-digital
           City Target
           International Movement

       Digital
           New Target website
+
    Identifying the holes

   The good
       Social Media
           Target keeps connected

   The Bad
           Problems with the Target website
               Overload

   The Ugly
       Finding the right marketing agency
           Handle e-commerce w/ the
            website, and mobile app
+
    Media Metrics

   Internet Marketing Inc.
       Agency targeted toward
        companies needing to approve
        their website
       Keep all social media together
           Facebook
           Twitter
           Pinterest
           Youtube

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Target joy

  • 1. + Consumer Engagement Gabriela Cardona Nicole Rodriguez Vanessa Giron
  • 2. + “Expect more. Pay less.”  Major competitor to Wal-Mart  As big as a warehouse, offering everything from household items including small appliances to the food itself.  Target has something to offer for everyone.  Style  Price  Quality
  • 3. + Target’s Status  Advertising central  Target logo  REDcard  Commercials  Volunteering  Non-digital  City Target  International Movement  Digital  New Target website
  • 4. + Identifying the holes  The good  Social Media  Target keeps connected  The Bad  Problems with the Target website  Overload  The Ugly  Finding the right marketing agency  Handle e-commerce w/ the website, and mobile app
  • 5. + Media Metrics  Internet Marketing Inc.  Agency targeted toward companies needing to approve their website  Keep all social media together  Facebook  Twitter  Pinterest  Youtube