The document discusses media habits of teenagers in order to help build a profile for a target audience. It finds that media is an integral part of teenagers' lives and is consumed for a variety of reasons including accessing news, making friends, and doing schoolwork. Specifically, it notes that 35% of teenagers watch 3+ hours of TV a day, 55% have online social profiles with 65% using social networking websites, and over 70% use the internet to download music files with iTunes and YouTube being very popular.

1. Now that I have established who my target audience are it is useful,as part of my secondary
audience to research media habits of teenagers; this helps me build a profile for my target
audience and establish the most effective ways of appealing to my consumer market.
Reference for research:
www.cdc.gov/healthcommunication/pdf/audience/audienceinsight_teens.pd

2. MEDIA HABITS OF TEENAGERS
Media has become an integral part of teenagers lives which comes in
a variety of forms from newspapers to social media sites. Teenagers
consume media for a variety of reasons, including:
Accessing news
Making friends
Doing school work
Keeping up to date with the latest music/tv trends- 35% of
teenagers watch 3+ hours of TV a day; this is important as one of the
main places music videos are shared is on music tv channels

3. MEDIA HABITS OF TEENAGERS
55% of teenagers have online social profiles and 65% of teenagers
use social networking websites - this is one way of effectively
reaching out to the target audience online through promoting the
artist and music
over 70% of teenagers use the internet to download music files.
iTunes was the most used application by teenagers with over 40%
using it and furthermore over 30% of teenagers visited Youtube in
the period of a month

4. MEDIA HABITS OF TEENAGERS