The document summarizes research on demographics for a target audience for a project about two protagonists named Pearl and Dean. It found that the primary audience age should be 14-18 years old, consisting of females and gay males. A questionnaire supported having the characters around the same age who don't know each other initially and will meet in the opening scene. The research helped decide how this meet cue should happen in the story.

1. DEMOGRAPHICS
Age: Primary – 14-18
Secondary – 12-25
Gender – Females, Gay males
Education level – College/University
Background – White, Black, Asian
Location – UK
Martial status – Single

2. PEARL AND DEAN

6. QUESTIONNAIRE

9. (Some of the
responses)

10. CONCLUSION
From our target audience research, we decided that our main audience age
group should be 14-18 year olds and the gender should be females and
gay males. The characters are going to be aged around the same as the
audience age group, as this would make them more engaged. Also, we
decided that one of the characters should be ‘the new person’, meaning
that the two protagonists don’t know each other at the moment and that
the ‘meet cue’ will definitely occur in the opening sequence. We still
have several ideas for how the ‘meet cue’ should be set, and we got the
responses from our questionnaire to help us decide on what people
want to see.