2. INTERVIEW DATA
CRISTIAN MOYA VELIZ
DESINGN THINKING ACTION LAB
NAME JORGE MATURANA ATALA
AGE 57 YEARS OLD
JOB CIVIL AVIATION DEPARTAMENT
COUNTRY CHILE
3. EMPATHY MAP
CRISTIAN MOYA VELIZ
DESINGN THINKING ACTION LAB
SAY:
•BEGAN HIS STUDIES AL 19 YEARS OLD IN
1975.
•HE DID KNOW ANYTHING ABOUT THE
AVIATION AND PARTS OF CHILE WITH
AIRPORTS.
•THE FIRST DESTINATION WAS TO SANTIAGO
AIRPORT.
•HIS FIRST DAY WAS STRESSING, DIFERENT
AND SO MUCH WORK.
•AT THE END OF HIS CAREER HE IS HAPPY AND
ALL THE PROFESIONAL SCORES WAS REACHED
4. EMPATHY MAP
CRISTIAN MOYA VELIZ
DESINGN THINKING ACTION LAB
THINK:
•THE AERONAUTICAL SYSTEM IS
TENSE.
•HIS FIRST DESTINATION WAS
DIFFICULT AND THE PARTNERS
WAS LITTLE EMPHATICS
•THE ENVIRONMENT WAS BAD
AND UNCONFORTABLES
•THE SALARY WAS SO FEW AND
THE WORK SO MUCH
6. EMPATHY MAP
CRISTIAN MOYA VELIZ
DESINGN THINKING ACTION LAB
FEEL.
•SORPRISE AND A SEDUCTIVE ATTITUDE.
•FEAR IF HE DIDNT UNDERSTAND ANYTHING.
•HAPPINESS WHEN HE GRADUATED.
•GRATIFICATION WHEN HE REACHED THE TOP OF
THE CAREER.
7. PROBLEM STATEMENT
CRISTIAN MOYA VELIZ
DESINGN THINKING ACTION LAB
STAKEHOLDER JORGE MATURANA ATALA
PROBLEM THE LESS INFORMATION ABOUT THE
AERONAUTICAL WORLD
INSIGHT IN THAT TIMES, THE INFORMATION ABOUT
THE AERONAUTICAL WORLD WAS
VOID BECAUSE THE NETWORKS OF
COMMUNICATIONS WAS DEFECTIVES
AND THE MARKETING DIDNT EXIST. THAT
WAS THE MAIN PROBLEM OF THE FEAR OF MY
INTERVIEWEE