The document discusses Gitanjali Group, a large Indian jewellery retailer. It provides details about Gitanjali, including that it is the largest branded jewellery retailer in the world, has over 4000 points of sale in India and internationally, and recently entered the e-commerce market by launching an online store. It also discusses marketing strategies used by Gitanjali and its competitors like Tanishq during Indian festive seasons, including various discount offers on gold and diamond jewelry.

1. `
SUBMITTED BY:
SURBHI SHARMA
UJJWAL JALOTRA
VARSHA SHARMA
TANVEER SINGH

2. A Gem in India’s Crown
PRESENTED BY:
SURBHI SHARMA
2

3. Introduction
 Largest branded jewellery retailer in the
world
 Head quartered in Mumbai
 Gitanjali sell its jewellery through over 4000
points of sale & enjoy a market share of over
50% of the overall organised jewellery
market in India
 It has 120 outlets internationally
 Company has been listed on Bombay stock
exchange
 Recently entered the e-commerce market

4. MULTI BRANDED STORE

5. Chairman OF GITANJALI
5

6. Dazzling offers by Gitanjali
jewels
 On Dhanteras and Diwali, Gitanjali Jewels
has offered its customers “UPTO 30% off on
Diamond Jewellery Purchase” and “Up to
Rs.201 off on Per Gram of Gold Jewellery”.
 Gitanjali has given away attractive Discounts
and GIFTS WORTH 1.11 CRORE to be
WON including BUMPER PRIZE-Mahindra
Verito Car, LCDs and much more on every
purchase of Diamond and Gold jewellery”.

7.  One more interesting offer given by Gitanjali
is that, On every 12 instalments the
customer pays they get 2 instalments as
bonus from Gitanjali jewels which help them
to plan all their purchase well in advance.

10. •Gitanjali Jewels launched its latest jewellery showroom in
Udhampur at Neelam Arcade, Sailan Talab today. It's the 77th store
for Gitanjali Jewels in India and its 2nd store in Jammu and
Kashmir.
•One showroom in North Block, Bahu Plaza.

12. Gitanjali group launches an
online store
 Jewellery major Gitanjali Group has
partnered with Times Internet’s* Indiatimes
Shopping to launch an online brand
shop Gitanjalishop.com.
 While the terms of the partnership were not
disclosed, Gitanjali Group claimed that this
portal will offer jewellery from all brands of
the Gitanjali group on a single platform,
which includes over 500 products from the
group’s nine jewellery brands .

14. NEW OFFERS
Fashion Jewellery:
This Offer is valid only on
Fashion Jewellery
Offer valid till 25 NOV. , 2014
Participating Brands -
Lucera, Revz
This Offer cannot be clubbed
with any other offer /
vouchers

15. Jewellery Collection
Valid from 04/11/2014 to
04/12/2014
Offers from Gitanjali Jewels
featured in the catalogue
Gold Kada
Gold Kundan set
Gold festive kada

16. HOW GITANAJLI DIFFERENT FROM
OTHER BRANDS
 Fully integrated supply chain
 Market access and brand
support
 Unique design skills and
Technology
 Vast distribution and retail
network

17. • Offering a comprehensive range of
diamonds and other Jewellery products
aimed at:
• Various Jewellery categories
• During various festive and social
occasions by offering custom made
Jewellery.
• The sub collection “D Damas” was
particularly noted for Wedding and
general collection.
17
Marketing strategy adopted during festive season

20. Tanishq’s
exclusive
showroom
Gummat
Jammu

21.  Festive offers
 Sales data
 competitors
 Customer data base
 Competitive edge
 Conclusion

22.  .25 gm gold coin on purchase of 10 gm
gold.
 Customer loyalty programe.

24.  Hoardings on zorawar singh
chowk,bakshi nagar chowk.
 Advertising in local news papers like
daily excelsior
 Facebook page,but not so active during
festive season only 2 – 3 posts
regarding offers

27.  Sales during festive season was good
but not upto mark.
 Target given by company achived.
 Sales worth 2 crores on dhan tiras.
 Avg. sale = 5 to 8 lakhs per day.
 Total turn over = 5 to 8 thousand crores.
 Floods in kashmir was told to be one of
the reason for reduction in sales

29. Sales
Kahmiri 80%
Jammu 20%

30.  Trust of tata
 Largest national level chain
 Carret meter = 1st to introduce

32. MARKET STRATEGY OF
TALLA JEWELLERS
SUBMITTED BY : VARSHA
SHARMA
ROLL NO: 58-MBA-14
SUBMITTED TO : PROF. ALKA
SHARMA
DR. ANIL GUPTA

33. TALLA JEWELLERS AT
LAKHDATA BAZAR

34. Met Mr. Aman Talla
Owner at Talla Jewellers

36. NAVRATRAS SPECIAL OFFER
A special gift for you on the first day of Navratras: get this gold
plated silver earrings at a very special price.
Visit Talla Jewellers today!

37. FESTIVALS SPECIAL
Tomorrow we invite you to have some fun in newspapers. To enjoy beautiful
morning of togetherness and win amazing gifts, follow few steps:
1. While taking morning tea with your beloved one, find Talla Jewellers ad in
the newspaper.
2. Finish the image of the bicycle with two tea cups spots.
3. Click the photo of your creation and upload it on our facebook page.
4. Everyone who will do it will win Navratri gifts from Talla Jewellers.
Let's celebrate festivals full of love and togetherness. Become a beautiful
pair... of the morning!

39. KARWACHAUTH SPECIAL
Even with the greetings there is a promotion of the necklace

40. Alert Husbands! Gift your wife a Moon-flower this KarwaChauth &
the most beautiful one will win!
1. Take a chapatti as your moon because it looks like a moon!
2. Make a flower - handmade, cut-out, print out, from clay, etc. Be
more creative to increase your chances of winning.
3. Place this flower(s) on chapatti & click a photo.
4. Upload this photo on our page or in the comments below.
5. Most beautiful and creative idea of Moon-flower will win a
special gift from Talla jewellers
*Contest open till October 12 (Sunday). Result will be announced
on 13th (Monday)78

41. Pure Diwali contest

42. DIWALI AMAZING OFFERS
Don't stop and keep spreading warmth and light in our Diwali special campaign
"My Diya Family". You can WIN JEWELLERY!
How to:
1. Click selfie with the group of your dear (diya :)) family members, friends,
relatives and loved ones.
2. Upload this one photo on our page.
3. We will select the most interesting photo as a winner, in which there are many
family members and all are smiling and shining like Diwali diyas. The photo that
is the most interesting and creative will have a better chance to win.
4. The winner will win jewellery!
5. Don't forget to tag your family members in this photo.

43. INDOOR OFFERS DURING
FESTIVAL SEASON

44. Shoot the arrow into Ravana of self-doubts! And celebrate
yourself with compliments and special gift of these diamond
earrings!
Happy Dussehra!

45. Contact information
Talla Jewellers
48, Lakhdata Bazar, Near Hanuman Ji Mandir
Jammu.(INDIA)
Ph: (+91)(191)2544751,
(+91)(191)2543268
Email: tallajewellersjk@yahoo.com
Website : http://tallajewellers.com
Facebook Page: https://www.facebook.com/tallajewellers

46.  PC Jeweller Limited (BSE: 534809) started
operations in April 2005 with one showroom
at Karol Bagh Delhi.
 It is a first generation business promoted by two
brothers- Padam Chand Gupta and Balram Garg.
 The company however, had a vision of expanding
its presence in the retail segment.[1]
 It has accordingly been opening showrooms at
regular intervals and today has strength of 41
stores spread over 33 cities.

47. PC JEWELLERS JAMMU

48. BANNER OF PC DURING
FESTIVE SEASON
 HIGHLIGHTS OF THE DISCOUNTS
OFFERED
 15% OFF ON DIAMOND JEWELLERY
 10% OFF ON MAKING CHARGES
 BUMPER PRIZE OF RENAULT DUSTER

49. DIWALI ADVERTISEMENT OF
PC J

50. COVERING EVERY FESTIVAL
“BHAIYADOOJ”

51. LUCKY ONES
 Dr. Lalit Sood won the Bumper Draw held
at JAMMU Showroom and received the top
prize- a brand new 'Renault Duster'.

52. WORKING FOR A CAUSE

53. BE THE CHANGE WALK
 Pledge Walk on Women Safety 26 Oct, 7
am onwards at Inner Circle, Between Block
E & F Parking, Connaught Place New
Delhi, India.

54. PICTURE OF THE PLEDGE
WALK

55. “I AM SHAKTI CONCLAVE”
 PCJ sponsored a “I AM SHAKTI
CONCLAVE” which was telecasted on AAJ
TAK with highly respected individuals such
as Kiran Bedi.

56. PCJ SPONSORS
“TELEBRATIONS”

57. PICS OF TELEBRATIONS

58. FINAL
CONCLUSION