2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Tango in Istanbul
1. 12 | La Cadena winter '11 La Cadena winter '11 | 13
Tango in Istanbul: Workshop bij Tango Ritual
Van pure onschuld naar vurige passie
“Je bent als een madeliefje, blank en teer. Mijn hart bonst wanneer ik je zie.” Tango is dus niets nieuws in Istanbul. een kijkje nemen bij een Tango Ritual
Toch is er wel een groot verschil tussen de workshop over Juan d’Arienzo. De docen
Nee, in de Turkse tango geen Argentijnse dramatiek. De liedjes zijn eerder tangoscene van voor en na de jaren ‘90. ten, Horacio Godoy en Maria Laura
In 1994 kwam de wereldberoemde tango Zaracho Horacio vertellen eerst een aantal
onschuldig en schattig. Tango leeft al decennia in Turkije, maar vooral in de show Tango Pasión naar de stad. De eerste levendige anekdotes over d’Arienzo’s
tangoschool van Istanbul, Baila Tango, geschiedenis. Dan zet Horacio de muziek
afgelopen vijftien jaar is de Turkse tangoscene gigantisch gegroeid. Dat wilde ik
opende zijn deuren in 1997, toen de her aan en transformeert hij in een lieflijke
wel eens met eigen ogen zien. inneringen aan de spectaculaire show doch ernstige drill instructor. “Ik wil dat
nog vers in het geheugen lagen van vele jullie dansen zoals de muziek klinkt!”
dansers. Wat begon als een klein clubje Enthousiast zwaait hij met zijn armen
door sim o n e pe k e l sm a Afgelopen september ben ik naar Istanbul tangofanaten is sindsdien uitgegroeid maar de nacht lijkt al gevallen. De straten en loopt hij tussen de deelnemers door:
verhuisd. Al snel ontdekte ik dat men tot een dansgemeenschap met duizenden van de historische wijk Ahırkapı zijn ‘Tango past goed “Wisten jullie dat d’Arienzo tijdens een
in deze stad het episch centrum van dansers, tientallen milonga’s en drie inter donker en verlaten. Ik ben op weg naar optreden wel eens een van zijn bando
de tango in Turkije op ontzettend veel
plekken kan dansen. Bovendien is de
nationale festivals. het Armada Hotel voor een ontmoeting
met de legendarische Argentijnse dj
bij de Turken, neonisten geslagen heeft om hem meer
opzwepend te laten spelen?” grapt hij.
tangowereld hier, net als de stad zelf,
continue in beweging.
Tango Ritual Festival
Het is nog maar half zeven ’s avonds,
Felix Picherna. Hij is speciaal voor het
tangofestival Tango Ritual naar Istanbul
vooral bij de Buiten de workshopruimte is het rustig.
Zeynep Çetinkaya heeft eindelijk even
Tango en Turkije?
gekomen en zal vanavond vertellen over
zijn leven en zijn liefde voor de tango. mannen’ de tijd om haar koopwaar te reorganise
ren. Ze verkoopt tangoschoenen en heeft
Voor veel mensen is tango en Turkije Misschien onthult hij zelfs wat van zijn goede zaken gedaan. Met haar winkel
wellicht niet de meest voor de hand djtrucjes. Hij is immers de enige dj die Buenestilo staat ze regelmatig op tango
liggende combinatie. Toch was het jonge alleen maar cassettebandjes draait! auto’s, maar bezit daarnaast ook nog een festivals in Turkije. Je kan echter ook op
land al heel vroeg bekend met tango. In Met zijn pretoogjes en zijn gesproken bijzondere onderliggende schoonheid en gewone dagen bij haar winkel in Nişantaşı
1923 werd de Turkse Republiek gesticht. mengelmoes van Italiaans en Spaans weet sereniteit die men maar op weinig plekken terecht. Aan de rand van deze wijk, een
Onder de vleugels van Mustafa Kemal de Porteño iedereen direct te charmeren. ziet. Istanbul is verrassend, mysterieus en soort Turkse versie van de PC Hoofdstraat,
Atatürk moest Turkije in rap tempo Hij valt bij aankomst meteen met de deur onvoorspelbaar. Daarom past de tango kan je haar schoenen – of ‘snoepgoed’
veranderen. Atatürk wilde zijn land en in huis. ‘Ik maak me zorgen over de kwa naar mijn idee ook zo goed bij de stad en zoals ze ze zelf ook wel noemt – bewon
de Turkse bevolking moderniseren en liteit van de hedendaagse tangomuziek. haar inwoners. deren. Naast schoenenverkoper is Zeynep
lanceerde daarom een politieke campagne Tango is als Italiaanse opera: hoe ouder Güralp Diner, die zo’n zeven jaar
die onder andere westerse kleding en hoe beter’, zegt hij stellig. ‘Moderne kunst danst en zelf diverse milonga’s en tango
muziek promootte. Tango – een van is bullshit. Net als de nieuwe generatie evenementen organiseert denkt ook dat
Atatürk’s favoriete westerse muziekstijlen tangoorkesten. Ze doen allemaal de oude de tango goed bij de Turken past, en
domineerde al snel alle nachtclubs en orkesten na, maar ze kunnen niet hetzelf dan vooral bij de mannen. ‘Tango is een
danssalons, waardoor de muziek kon de gevoel over brengen.’ Volgens Picherna romantische dans, maar ook macho. Dat
uitgroeien tot een nationale trend. Er is dit niet zo vreemd, want inspiratie past precies bij de Turken, en ja, vooral bij
ontstonden zelfs Turkse tango’s, zoals is moeilijk te vinden in onze moderne de mannen’, lacht hij. In een land waarin
die van de legendarische accordeonist, maatschappij. ‘In computers, auto’s of de kijk op manvrouwrelaties misschien
componist en liedjesschrijver Necdet Facebook zit geen inspiratie. Vroeger deed wat conservatief lijkt, biedt juist de tango
Koyutürk. In 1943 schreef hij tijdens zijn men in Buenos Aires alles te paard; het mannen en vrouwen een goed kader
militaire dienst het nog altijd bekende leven was langzaam en mooi. Nu moet waarbinnen ze op een veilige, prettige
liefdesliedje Papatya (madeliefje), waar alles snel, en dat is te merken in de tango.’ manier met elkaar in contact kunnen
mee hij in Turkije beroemd werd. Vrijwel komen, en dichtbij elkaar kunnen zijn.
alle Turken – zelfs diegenen die helemaal Mysterieus en onvoorspelbaar
geen tango dansen – kunnen dit nummer In dat opzicht kan Istanbul misschien een Goed zaken doen
Necdet Koyutürk nog altijd moeiteloos meezingen. Milonga Tangoist rol spelen voor de tangomuziek. De stad Op een zonnige zondagmiddag mag ik Tangoschoenen van Buenestilo
heeft dan natuurlijk wel computers en
2. 14 | La Cadena winter '11
zelf ook een fervent tangodanser. ‘Ik dag treedt hij op tijdens de milonga van
werkte vroeger als importmanager bij een Tangojean. Milonga’s met Okotango zijn
Turks kledingmerk en moest daarvoor altijd een feestje. Het kwartet heeft een
vaak naar het buitenland. Ik heb gedanst repertoire van ongeveer honderdvijftig
in Hong Kong, Spanje, Portugal.’ Vier nummers en speelt alleen muziek waarop
jaar geleden besloot Zeynep van haar goed gedanst kan worden. Volgens
hobby haar werk te maken en opende ze Özdener Koyutürk – een plezierige man
haar winkel. ‘Het loopt goed hier’, zegt met een echt ‘tangogezicht’ is dit hun
ze. ‘En dat ondanks de relatief hoge prijs kracht.
voor tangoschoenen, vooral voor Turkse
begrippen.’ Ook Sezen Sacik, een beginnende tango
Naast Zeynep is er nog een verkoper dj heeft het belang van dansbare muziek
van dansschoenen die goed boert bij al begrepen. Ze danst nog maar iets meer
de groeiende tangoscene: de befaamde dan een jaar, maar heeft de smaak van
Necmi Usta, oftewel ‘Meester Necmi’. Ook de tango helemaal te pakken. Ze werd al
in Nederland is zijn naam tegenwoordig vroeg in haar tangocarrière gegrepen door
redelijk bekend in de tangowereld. Necmi de tangomuziek en kreeg bij tangoclub
Usta heeft een eigen atelier in Tarlabaşı, Tangojean de kans om tijdens een speciale
een kleurrijke maar vrij arme wijk vlak milonga voor beginnende dj’s te draaien.
bij het Taksim plein. Necmi Usta maakte Het was een ware leerschool voor haar:
altijd al schoenen samen met zijn vader, ‘Ik leerde goed op de combinaties van
maar pas in 1996 maakte hij zijn eerste nummers te letten en de situatie op de
paar dansschoenen, op verzoek van dansvloer in de gaten te houden. Uit
een danser. Na zijn eerste paar werd eindelijk moeten vooral de dansers het
Necmi Usta al snel dé toeleverancier van goed hebben natuurlijk.’
schoenen voor de nieuwe tangomarkt.
Zijn winkeltje transformeerde van een Stad met tangopotentie
vrij lege, onaangeklede ruimte tot een En dansers hebben het goed in Istanbul.
betrekkelijk chique plek. Kon je vroeger Niet alleen zijn er dagelijks vele milonga’s
nog een paar schoenen bestellen tijdens je waaruit men kan kiezen, er zijn ook
driedaagse bezoek aan Istanbul, nu is er genoeg leuke evenementen. Güralp Diner
vaak een wachttijd van een paar weken en organiseert bijvoorbeeld sinds 2005 de kwaliteit blijft, is dat een fantastische
moet je je schoenen laten opsturen. speciale tangoactiviteiten, zoals een ontwikkeling,” meent hij.
straatmilonga in Nişantaşı, een wekelijkse Wat er ook gebeurt in de lokale tango
Ouwe rotten en nieuwe talenten openluchtmilonga in de vakantiemaan scene, interessant zal het vrijwel zeker
De tangoscene in Istanbul is – net als de den en een grote milonga in Kanyon, blijven. Istanbul geeft nooit in een keer
stad zelf altijd in beweging. Er is plaats een luxueuze shopping mall. Ook heeft al haar geheimen bloot, dus ook op het
voor nieuwe enthousiaste dansers, maar hij djduels opgezet waar nieuw en oud gebied van tango zal ze blijven verrassen.
ook voor de oude rotten in ’t vak, zoals talent op een luchtige manier tegen elkaar Daarnaast is de stad geen dag hetzelfde,
Özdener Koyutürk. Özdener is de zoon van strijdt. Volgens Güralp heeft de tan dus ook de tangwereld zal zich naar alle
de eerdergenoemde componist en muzi goscene in Istanbul ontzettend veel poten waarschijnlijkheid blijven ontwikkelen en
kant Necdet Koyutürk. Toen zijn vader tie. “Ik verwacht dat de tangowereld hier transformeren. De tangoscene hier ging
in 1988 overleed, nam Özdener de tango alleen maar zal groeien. Over een aantal al van Papatya naar de tango electronico.
van zijn vader over en vormde zijn eigen jaren denk ik dat er meer scholen, meer Wat zal de volgende ongetwijfeld interes
orkest; het Okotango Quartet. Elke zater festivals en meer stijlen zullen zijn. Als sante stap zijn?