Tamil Nadu floods- A Social media listening report by Buzzinga
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Social media played a major role in coordinating relief efforts during the 2015 Tamil Nadu floods. Twitter was the dominant platform for discussion, with over 500,000 tweets. Hashtags like #ChennaiMicro and #ChennaiRescue helped volunteers direct food, shelter, and rescue efforts. Celebrities like actor Siddharth also helped organize aid. The floods drew discussion from around the world, though most conversations came from India. Social media monitoring can provide strategic insights into such disaster response and recovery efforts.
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Tamil Nadu floods- A Social media listening report by Buzzinga
- 1. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com Tamilnadu Floods Dec 2015 A Social Media Listening Report
- 2. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com How Social Media played a major role in TN Rains • In the first week of December 2015, Tamil Nadu was paralyzed. Flooding from record rainfall, the heaviest in more than a hundred years, had cut off more than 3 million people from basic services for days. • Social networks like Facebook, Twitter and What'sapp played a crucial role in spreading messages to help marooned citizens in flood ravaged Chennai. The true power of social media came to the fore with hundreds of thousands of people offering their homes, food and voluntary services as well as assist in establishing contact with loved ones through the medium. • By empowering every person across the world who wanted to be involved in helping Chennai get back on her feet, a truly brilliant display of positive social media power was on show.
- 3. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com Social Media Monitoring between 29th Nov and 17th Dec 2015 Conversations Aggregated : 504.3 K Articles Source Wise Breakup Twitter – 470,300 tweets Google Plus – 9,268 posts News and forums – 13,135 articles Flickr – 423 images Blogs – 1746 blog posts Facebook – 5,859 Articles Instagram – 3501 Images YouTube - 52 videos Tamil Nadu Rain –Dec 2015 Social media analysis indicates that a majority of conversations for TN Rains occurred on Twitter followed by conversations from News and Forums. 93.25% Source Distribution Twitter News Googleplus Facebook Instagram Blogs Forums Flickr Youtube Hashtags on Twitter and Trends on Facebook helped bring people onto common information sharing topics. Hashtags such as ChennaiMicro, ChennaiRainsHelp and ChennaiRescue were used to tie call for help and rescue responses, assisted volunteers in directing food and relief material, directed shelter and transport operations whilst simultaneously providing worried families and friends outside the city with important updates. Facebook had started the 'safety status' update which enabled stranded users to mark their status as 'safe' as and when they could get connected.
- 4. 0 100,000 200,000 300,000 400,000 500,000 600,000 29THNOV 30THNOV 1STDEC 2NDDEC 3RDDEC 4THDEC 5THDEC 6THDEC 7THDEC 8THDEC 9THDEC 10THDEC 11THDEC 12THDEC 13THDEC 14THDEC 15THDEC 16THDEC 17THDEC Thousands TWITTER REACH- 29TH NOV AND 17TH DEC 2015 Twitter Reach Twitter was a critical tool to reach out to people affected by the disaster. Twitter reach from 29th Nov and 17th Dec 2015 Highest mentions on 4th Dec with – 525,446,426 mentions. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com 0 10000 20000 30000 40000 50000 60000 29thNov 30thNov 1stDec 2ndDec 3rdDec 4thDec 5thDec 6thDec 7thDec 8thDec 9thDec 10thDec 11thDec 12thDec 13thDec 14thDec 15thDec 16thDec 17thDec SOCIAL POSTS OVER TIME Social Media Monitoring between 29th Nov and 17th Dec 2015 Highest Conversation on the 4th of December -55,896 Lowest on the 29th of November- 852 The average conversations per day on social media about TNRains was 27518.28.
- 5. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Trending #Hashtags - Chennai Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com Trending #Hashtags - Cuddalore 91400 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 Article count 12700 0 2000 4000 6000 8000 10000 12000 14000 Article count
- 6. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Words associated with Chennai -After Measures The 'after measures' focus on social media has switched to cleansing the areas where debris has aggregated. A significant amount of effort is ongoing to cleanse and sanitize various affected areas and work has started in full flow on rehabilitation activities for the flood affected. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com 9100 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Rehabilitation Rehab Cleanchennai After Measures in Chennai As the city is slowly getting back to normalcy, start-ups too have changed gears from rescue operations to relief and rehabilitation efforts. Vijay Anand, founder of Chennai-based accelerator Startup Centre started a spreadsheet document listing startups that are ready to share their work space for free for others who are struggling with erratic power or spotty internet. Almost 27 startups including Freshdesk, Indix and ByteAlly have listed themselves. Start ups Joined the Rescue Operation
- 7. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Tag Cloud associated with Celebrities Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com 0 5000 10000 15000 20000 25000 Siddharth RJ Balaji Dhanush Chinmayi Rana Daggubati Madhavan Most mentioned/Tweeted celebrities on Twitter True Heroes! – Celebrities like Siddharth and RJ Balaji played key roles in orchestrating relief for all those who were affected. Their iconic status and the ability to reach out to a large audience on social played a massive role in organizing aid for Tamil Nadu.
- 8. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Geo-location tagger for Twitter, Google +, News, Forums, and Blogs indicates that 79.57% of all conversations are from India . This is followed by USA , UAE and Singapore. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com
- 9. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business The TN Flood Tag Cloud Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com
- 10. Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com Buzzinga salutes the indomitable spirit of Chennai and the whole of Tamil Nadu