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#dontjump
#dontjump
I‘M SCOTT.                I WORK AT


#dontjump IxDA/CSSEA 5/17/12
I DO UNCANNY
                               IMPERSONATIONS
     I‘M SCOTT.                OF SMART
                               PEOPLE.


#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
CONTENT              INTERACTION
         STRATEGIST              DESIGNER
            Subjective              Objective
             Intuitive               Rational
       Uncertain information   Certain information
            Emotional               Practical




#dontjump IxDA/CSSEA 5/17/12
FEATURES




                               FUNCTIONALITY
#dontjump IxDA/CSSEA 5/17/12
FEATURES            CONTENT IS
                                  AN ASSET




                               FUNCTIONALITY
#dontjump IxDA/CSSEA 5/17/12
CONTENT
     STRATEGIST
     AS...


#dontjump IxDA/CSSEA 5/17/12
CONTENT                   an EDITOR
     STRATEGIST
     AS...


#dontjump IxDA/CSSEA 5/17/12
CONTENT                   an EDITOR
     STRATEGIST                a CURATOR
     AS...


#dontjump IxDA/CSSEA 5/17/12
CONTENT                   an EDITOR
     STRATEGIST                a CURATOR
     AS...                     a COACH


#dontjump IxDA/CSSEA 5/17/12
CONTENT                   an EDITOR
     STRATEGIST                a CURATOR
     AS...                     a COACH
                               a NUTRITIONIST

#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
CRISIS
                               NEGOTIATOR

#dontjump IxDA/CSSEA 5/17/12
“Everyone
    has a plan
    until they get
    punched in
    the face”
    - Mike Tyson
#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
BE GREAT AT
SOMETHING
  YOU HATE


#dontjump IxDA/CSSEA 5/17/12
BE GREAT AT                    SUCK AT
SOMETHING                      SOMETHING
  YOU HATE                     YOU LOVE


#dontjump IxDA/CSSEA 5/17/12
BE GREAT AT COMFORT SUCK AT
SOMETHING ZONE SOMETHING
  YOU HATE          YOU LOVE


#dontjump IxDA/CSSEA 5/17/12
“Change hurts, and
    actively advocating
    for it scares the hell
    out of people.”
    - Jonathan Khan (@lucidplot)
#dontjump IxDA/CSSEA 5/17/12
FEAR & SHAME


#dontjump IxDA/CSSEA 5/17/12
THE LANDLORD


#dontjump IxDA/CSSEA 5/17/12
THE GENIUS


#dontjump IxDA/CSSEA 5/17/12
THE SMOKEOUT


#dontjump IxDA/CSSEA 5/17/12
THE PRIZE


#dontjump IxDA/CSSEA 5/17/12
DELIVERABLES CAN
     MATTER AGAIN


#dontjump IxDA/CSSEA 5/17/12
TELL ME A
     GOOD STORY


#dontjump IxDA/CSSEA 5/17/12
Workflows
                               User Scenarios
     TELL ME A                 Personas
     GOOD STORY                Mental Models
                               Analytics
                               Stakeholder Interviews
#dontjump IxDA/CSSEA 5/17/12
SHARE YOUR
     THINGS


#dontjump IxDA/CSSEA 5/17/12
Collaborative design
     SHARE YOUR                Wireframes
     THINGS                    Datasets
                               Inventory
                               Gap Analysis

#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
HOLD
     HANDS


#dontjump IxDA/CSSEA 5/17/12
Content Training
     HOLD                      Content Matrix
     HANDS                     Specs & Page Tables
                               Zone Maps

#dontjump IxDA/CSSEA 5/17/12
We should be
     giving authors
     context and
     focus.



#dontjump IxDA/CSSEA 5/17/12
We should be
     giving authors                     NOT MY
     context and                         JOB
     focus.
                                        LET’S
                               MY JOB   CHAT


#dontjump IxDA/CSSEA 5/17/12
MAKE THEM
     SOMETHING
     NICE


#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
Content starts
     agnostic to form,
     only to later be
     inspired and
     delighted by art
     and interaction.


#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
#dontjump IxDA/CSSEA 5/17/12
“Always
    remember the
    power of the
    simple smile, a
    helping hand, a
    listening ear and a
    kind word.”
#dontjump IxDA/CSSEA 5/17/12
“Always
    remember the
    power of the
    simple smile, a
    helping hand, a
    listening ear and a
    kind word.”
    - Don Ritchie
#dontjump IxDA/CSSEA 5/17/12
“Always
    remember the
    power of the
    simple smile, a
    helping hand, a
    listening ear and a
    kind word.”
    - Don Ritchie 1926-2012
#dontjump IxDA/CSSEA 5/17/12
THANK YOU!


#dontjump IxDA/CSSEA 5/17/12
THANK YOU!                @scottpierce


#dontjump IxDA/CSSEA 5/17/12

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