TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy
1. MOBILE WEB TO SMS TO APPS:
The Stages of Mobile Recruiting Solutions
KANE COCHRAN
@KaneC
SEPT 20, 2011
Thursday, September 29, 2011
2. Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile
recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
Agenda
Thursday, September 29, 2011
3. Within the next decade, the mobile
phone will be the primary internet
connection for the majority of
people across the world.
-Pew Internet
Thursday, September 29, 2011
32. Look and feel matches
career site
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
33. Quick access to job
search from every page
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
34. Simplified navigation
for quick access
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
35. Simplify the job search
options for users
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
36. Leverage GPS to show
jobs near users
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
37. Job details for every
job in your ATS
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
38. Give users easy way to
email, tweet and share
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
39. Bring in multimedia
content to engage users
Quick recap: Optimal mobile experience
Thursday, September 29, 2011
40. Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive
higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens,
custom interactions, javascript, great UX
Don’t forget the basic HTML & feature phones
More than a landing page. Integrate jobs &
events, inside-info, multimedia and tie to
‘wired web’
Mobile Websites: Key takeaways
Thursday, September 29, 2011
49. text KEYWORD to SHAREDCODE
text HDXCAREERS to 41411
Thursday, September 29, 2011
50. Subscribe to SMS Alerts
Sept 20, 2011 1:20 pm
You are signed up to receive alerts
about exciting career opportunities
at HDx.
Visit http://bit.ly/hDx0pt5 to learn
more about our career optys.
SMS Alerts
Thursday, September 29, 2011
51. Event Opportunities Alert
Sept. 20, 2011 1:20 pm
Hi. We just added a new hiring event
in your area. We will be at Georgia
Tech U. on Oct 3, 2011.
Visit http://bit.ly/iNtV13w for details,
directions and more.
SMS Alerts
Thursday, September 29, 2011
52. Job Opportunities Alert
Sept. 20, 2011 1:20 pm
Hi Kane. Just wanted to let you
know we’re hiring mobile strategists
to join our Atlanta team.
Visit http://bit.ly/nEwJOB for more
details about the oppty
SMS Alerts
Thursday, September 29, 2011
53. After Event Alert
Sept. 20, 2011 1:20 pm
Hi. Great to meet you last week at
the GA Tech event.
Visit http://bit.ly/iNtV13w to learn
more about opportunities at HDx.
SMS Alerts
Thursday, September 29, 2011
54. Employee Alerts
Sept. 20, 2011 10:34 am
Big news! We just launched our new
internal referral site. Get instant,
personalized job referral matches
for your LinkedIn and Facebook
connections
Visit http://bit.ly/iN0vAte to login,
view and share jobs with friends
SMS Alerts
Thursday, September 29, 2011
55. Interview reminder alert
Sept. 20, 2011 2:20 pm
Hi Kane. Just a reminder that you
have an interview tomorrow, Sept
21 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details,
directions and more.
SMS Alerts
Thursday, September 29, 2011
56. DEMO
SMS SEARCH
SMS Search
Thursday, September 29, 2011
57. SMS is everywhere ... everywhere
On-demand nature is perfect for quick
access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms
search] strategies
Possible strategies: Customized alerts for
jobs and events, alerts to interviewees, jobs
and events search & sharing
SMS: Key takeaways
Thursday, September 29, 2011
58. MOBILE APPS
PHASE III
Thursday, September 29, 2011
59. what it is:
location-aware, dynamic experience, on-demand,
real-time, full lifecycle
Thursday, September 29, 2011
60. so what might a
talent lifecycle app look like*
*keep in mind you might have to transport to the future
Thursday, September 29, 2011
73. MOBILE AUGMENTED REALITY
JOB SEARCH
live demo
Augmented Reality w/ Layar
Thursday, September 29, 2011
74. Apps play important role in totally
integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent
lifecycle from candidate - employee
Leverage native features: location-aware,
camera, local storage, push notifications
Leverage other apps like SCVNGR, Layar,
Foursquare and others
Mobile Apps: Key takeaways
Thursday, September 29, 2011
75. OPTICAL RECOGNITION
(OK, OK ... MOBILE BARCODES)
Thursday, September 29, 2011
76. what it is:
dynamic, quick, flexible, international, growing
and visual (look below)
Thursday, September 29, 2011
77. what it is:
dynamic, quick, flexible, international, growing
and visual (look below)
Thursday, September 29, 2011
82. TURNING
FINALS INTO
BEGINNINGS
My professors always said I could.
My friends always knew I would.
My career begins at PNC.
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
Mobile Barcodes: @Events
Thursday, September 29, 2011
85. Mobile barcode adoption on the rise
Open webpages, create SMS, display
dynamic text and create contacts
Media campaign integration: outdoor,
print, store signage, web, and more
Gives mobile users options
AND ... start thinking about how image
recognition will transform discovery
Mobile Barcodes: Key takeaways
Thursday, September 29, 2011
86. KANE COCHRAN
NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochran
http://twitter.com/KaneC
kcochran@hodes.com
Thank You
Thursday, September 29, 2011
