This document outlines a study on consumer perceptions, buying behavior, and loyalty towards internet service providers (ISPs) in India's National Capital Region. The study aims to examine customer perceptions of major ISPs, identify factors influencing purchasing decisions, and analyze differences in customer segments. Primary data will be collected through an online survey of NCR customers and analyzed using SPSS, Excel, ANOVA, chi-squared, and t-tests to quantify the relationships between ISP perceptions and customer behavior.

1. Consumer perception, buying behaviour and loyalty analysis towards internet
service providers (ISPs) : A study of NCR customers
Submitted by: Pratik Sourabh (736)
RELEVANCE:
The internet service provider space in India is a highly competitive space to be in with
companies like Airtel, BSNL, and Reliance dominating the market. This sector becomes
even more lucrative with the rising internet penetration in the country. It becomes very
important for the companies to keep a check on the costumer perceptions and
associated buying behavior. Through this project we intend to do just that.
OBJECTIVE AND HYPOTHESIS:
The objective of this project is
(i) To check the customer perception of the various ISPs in NCR.
(ii) To identify the factors that affect the buying behavior of customers
(iii) To identify the difference in the customer segments that exists
METHODOLOGY:
DATA ANALYSIS TOOLS: SPSS, EXCEL
A primary online survey will be conducted to get responses from the NCR customers.
We intend to use ANOVA, CHI-Squared tests and t-tests to carry out our quantitative
analysis. Chi-squared tests for independence can be used to test if the factors in
question actually affect the buying behavior.
DATA SOURCES:
 Primary Data: Online Survey
 TRAI
 Company websites of ISPs
 Relevant Published Research papers