This document summarizes perspectives on the future of the Chennai Super Kings cricket team. It outlines a cyclic relationship between social, branding and imaging, strategy based, and sport based aspects. It then discusses various sport based, strategy based, and branding based perspectives, concluding with a discussion of social perspectives and the team's liability to society, including promoting women's cricket and starting cricket clinics.

1. Nikhil Saxena
ABV-IIITM, Gwalior
09179250889
nikhilhotmail89@gmail.com
Ved Prakash Bobade
ABV-IIITM, Gwalior
09406541451
vedpbobade@gmail.com
TEAM SYNERGY
Event Registration ID: 525041d26c0704.74512775

3. FUTURE PERSPECTIVES FOR CHENNAI SUPER KINGS
CYCLIC RELATIONSHIP BETWEEN VARIOUS ASPECTS
Social
Branding
and
Imaging
Chennai
Super
KingsPresent
and Future
Strategy
Based
Sport
Based

4. SPORT BASED PERSPECTIVES
Football
Cricket
•Fan Following-- <1
billion
• No. of clubs-- < 50
•No. of major leagues- >10
•Total money at
stake-- > 4.8 Billion
pounds
•Number of nations
playing the sport–>
100
•Fan Following->60Million
•No of major clubs->25
•No of major leagues->5
•Total money at stake- >$1 Billion
•No. of nations playing
the sport– 15-20

5. CONCLUSION
•Taking the sport more on an international level
•Making the sport global
•Indulge more and more countries to play the sport to show
its global presence and mark its international presence
“Many more
desired”

6. STRATEGY BASED PERSPECTIVES
•Keeping a core team always at the helm. A club should popularize
itself on the basis of the core team only.
•Regular changes in the team should be avoided.

7. •Full time mentor and coach should be appointed. Regular
changes questions the credibility of the team.
•Equal focus should be given on the team support staff as well.
•A strategy for projecting other players besides MSD so that their
fan following can be created. MSD may not always be there for the
team.
A BETTER TEAM
BUILDING IN
PROCESS

8. BRANDING BASED PERSPECTIVE
• A stadium dedicated to the spirit of the team.
•Opening clubs, lounges and coffee shops carrying the
legacy of the team and extracting the potential from the food
junkies

9. •Removing the tag of Chennai from “Chennai Super kings”. It
creates a feeling of belongingness of the team to a particular place
only. Naming the team “Super kings” only will create a feeling of a
club dedicated to a larger domain.
….SUPERKINGS!!!!!
Doesn’t it sound a bit
nice????

10. SOCIAL PERSPECTIVE AND LIABILITY
TO THE SOCIETY
•Premium membership cards and vouchers for the elite fan club.
•Working more towards achieving corporate social goals rather than
the monitory ones.
Social Goals
Monitory
Goals

11. •Promotion of the women’s cricket.
•Starting cricket clinics in the existing cricket playing nations to
nurture the talent and introducing clinics in non cricket playing
countries.
•Fundraiser activities for the development of the game.