Synergy Activity
•
0 likes•191 views
Sia gained fame initially through songwriting and providing vocals for other popular artists. She became even more popular through the release of her single "Chandelier". Sia is known for maintaining a consistent brand image across her albums, music videos, and performances through similar concepts and themes of light versus dark, the use of child dancers like Maddie Ziegler to portray herself, and her iconic wig. She uses these consistent elements of her image and videos to focus attention on her music and ideas rather than herself as the artist.
Report
Share
Report
Share
Recommended
Genre conventions
This document discusses genre conventions in popular female solo pop artists. It provides examples of Beyonce, Rihanna, Ariana Grande, and Selena Gomez and analyzes similarities and differences in their music videos, album artwork, and websites. Key similarities included close-up shots in music videos, natural lighting, track listings on albums, and social media links on websites. Differences included varied color schemes, editing styles, and layouts of the artists' websites. The document aims to understand common conventions to help construct a campaign for a new female solo pop artist.
Lily
Lily Allen struggled to get signed to a record label initially due to her musical style. She created her own Myspace page and posted her music, which convinced her label Regal Recordings to give her more creative control over her debut album. For her second album, Allen took a risk by changing her image from a retro dress and trainer wearing girl to an indie pop artist to differentiate herself from other artists who had adopted a similar style. In addition to her music brand, Allen expanded into other areas like fashion with her "Lily Loves" line, working with New Look, hosting a chat show on BBC3, and games.
Artist casestudy
Alicia Keys is an American singer, songwriter, pianist, and actress who has experienced great commercial and critical success. Her debut album "Songs in a Minor" in 2001 sold over 12 million copies worldwide and won her 5 Grammys. Her subsequent albums also achieved worldwide chart success and received numerous Grammys. She collaborated with Usher on the number one single "My Boo" in 2004. In 2012, she released her fifth studio album "Girl on Fire" which featured the lead single of the same name that reached the top 20 on the Billboard Hot 100, her first single to do so since 2007.
Star image
Beyoncé started her career in the girl group Destiny's Child, known for their sexy image and strong vocals. As a solo artist, Beyoncé has established herself through her voice, values, and unique performances. When designing marketing materials for a new indie rock band, the document discusses taking into account conventions for both "synthetic" artists focused on fame, and "organic" artists focused on music. Elements like album art, website design, and photography were crafted to develop the band's image while appealing to their target audience.
Brand name 3
The document discusses the fonts used in the branding of various dance music artists and discusses how their sans-serif fonts convey meanings related to dance music. It provides examples of artists like Cheryl Cole, The Black Eyed Peas, Calvin Harris, Avicii and others and notes how their sans-serif fonts are bold, modern, and cuttting-edge, reflecting the nature of dance music.
Albumcovervc
The document discusses and analyzes the album covers of three musical artists:
Rihanna's "Talk That Talk" album cover features provocative pictures of Rihanna that portray her rebellious image and also includes a printed article about her constant media presence. Lily Allen's "Alright, Still" cover depicts her quirky style through random elements like a dog in a policeman's hat and the integration of real and animated objects. Alt-J's "An Awesome Wave" cover fits their weird, alternative style through abstract wave-like images and a triangle symbol that represents their band name derived from keyboard keys.
Digipakanalysis2
The document discusses the front cover of Adele's album. The large name "ADELE" is displayed on the bottom right. The cover features a close-up of Adele's face with her eyes closed and hand on her head, appearing quiet and listening to the music. The simple yet elegant design aims to convey the beautiful and exquisite nature of Adele's songs.
Target audience genre research
Electronic dance/house music originated in the 1990s and grew increasingly popular in the early 2000s. It is characterized by fast tempos around 128-130 beats per minute, making it suited for dancing. Popular current artists in the genre include Skrillex and Martin Garrix. The genre of the song "Children of Love" is electronic pop/house with a mellow, positive vibe. The target audience is mainly younger people aged 16-25 who are more likely to listen to dance music at clubs and festivals and use platforms like YouTube and iTunes.
Recommended
Genre conventions
This document discusses genre conventions in popular female solo pop artists. It provides examples of Beyonce, Rihanna, Ariana Grande, and Selena Gomez and analyzes similarities and differences in their music videos, album artwork, and websites. Key similarities included close-up shots in music videos, natural lighting, track listings on albums, and social media links on websites. Differences included varied color schemes, editing styles, and layouts of the artists' websites. The document aims to understand common conventions to help construct a campaign for a new female solo pop artist.
Lily
Lily Allen struggled to get signed to a record label initially due to her musical style. She created her own Myspace page and posted her music, which convinced her label Regal Recordings to give her more creative control over her debut album. For her second album, Allen took a risk by changing her image from a retro dress and trainer wearing girl to an indie pop artist to differentiate herself from other artists who had adopted a similar style. In addition to her music brand, Allen expanded into other areas like fashion with her "Lily Loves" line, working with New Look, hosting a chat show on BBC3, and games.
Artist casestudy
Alicia Keys is an American singer, songwriter, pianist, and actress who has experienced great commercial and critical success. Her debut album "Songs in a Minor" in 2001 sold over 12 million copies worldwide and won her 5 Grammys. Her subsequent albums also achieved worldwide chart success and received numerous Grammys. She collaborated with Usher on the number one single "My Boo" in 2004. In 2012, she released her fifth studio album "Girl on Fire" which featured the lead single of the same name that reached the top 20 on the Billboard Hot 100, her first single to do so since 2007.
Star image
Beyoncé started her career in the girl group Destiny's Child, known for their sexy image and strong vocals. As a solo artist, Beyoncé has established herself through her voice, values, and unique performances. When designing marketing materials for a new indie rock band, the document discusses taking into account conventions for both "synthetic" artists focused on fame, and "organic" artists focused on music. Elements like album art, website design, and photography were crafted to develop the band's image while appealing to their target audience.
Brand name 3
The document discusses the fonts used in the branding of various dance music artists and discusses how their sans-serif fonts convey meanings related to dance music. It provides examples of artists like Cheryl Cole, The Black Eyed Peas, Calvin Harris, Avicii and others and notes how their sans-serif fonts are bold, modern, and cuttting-edge, reflecting the nature of dance music.
Albumcovervc
The document discusses and analyzes the album covers of three musical artists:
Rihanna's "Talk That Talk" album cover features provocative pictures of Rihanna that portray her rebellious image and also includes a printed article about her constant media presence. Lily Allen's "Alright, Still" cover depicts her quirky style through random elements like a dog in a policeman's hat and the integration of real and animated objects. Alt-J's "An Awesome Wave" cover fits their weird, alternative style through abstract wave-like images and a triangle symbol that represents their band name derived from keyboard keys.
Digipakanalysis2
The document discusses the front cover of Adele's album. The large name "ADELE" is displayed on the bottom right. The cover features a close-up of Adele's face with her eyes closed and hand on her head, appearing quiet and listening to the music. The simple yet elegant design aims to convey the beautiful and exquisite nature of Adele's songs.
Target audience genre research
Electronic dance/house music originated in the 1990s and grew increasingly popular in the early 2000s. It is characterized by fast tempos around 128-130 beats per minute, making it suited for dancing. Popular current artists in the genre include Skrillex and Martin Garrix. The genre of the song "Children of Love" is electronic pop/house with a mellow, positive vibe. The target audience is mainly younger people aged 16-25 who are more likely to listen to dance music at clubs and festivals and use platforms like YouTube and iTunes.
Digipak analysis
The document analyzes existing album covers, or "digipaks", from R&B artists like Rihanna and Beyonce to inspire the design of the author's own digipak. Rihanna's covers often feature close-up images of her face that accentuate her distinctive style and tattoos, creating a recognizable artistic brand. In contrast, Beyonce's covers convey a softer, more natural image. The document concludes Rihanna has become so iconic through her innovative style that she can promote albums just with her image alone.
Evaluation question 2
The student created a music video, digipak, and website based on pop and rap artists Ariana Grande, Lil Wayne, and Nicki Minaj. Their music video featured Grande's song "Let Me Love You" and they drew inspiration from her album covers and website design. They also looked to Minaj's website layout and color palette. Lil Wayne inspired the initial digipak cover idea. Throughout their projects, the student aimed for consistency in theme and colors linked to the artists. Social media was also recognized as important for artists to connect with fans.
Checklist October half term
The document lists the names of students and tracks their progress on various assignments related to music video production including researching music interviews, choosing a song, creating an animated storyboard for a replica music video, posting the replica music video online, and more. It also tracks whether students have completed assignments like deconstructing existing music videos or designing a music packaging format.
Presentation2
The document provides information about the band Danny and the White Foxes, including band member names and descriptions of the lead singer Danny Miles. It also includes casting details for a music video that will feature props like a guitar but will not actually include the band members to tell a concept-based story through the video.
Research presenation
This document discusses planning for a music promotion video and related materials for an indie pop band. It outlines choosing a brief to create a video, album cover, and magazine ad. Research was done on genre conventions and target audience of teens to mid-twenties. Inspiration was drawn from videos by Kate Nash, Lily Allen, and Ladyhawke. Focus groups provided feedback on video elements, album covers, and purchasing habits.
Goodwin theory
1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
3. Many music videos contain intertextual references to other music videos, films, and TV shows through clips or stylistic influences.
Beyonce cd digi pack analysis
The document analyzes and summarizes the cover art of Beyoncé's album. It notes that the cover features only Beyoncé's back, showing her body in a provocative and sexually suggestive manner, which is stereotypical of the R&B genre. This enigmatic image leaves the audience questioning its meaning and intention. In contrast, the plain black cover is used to hide this sexual image from the public until the album is purchased. The document discusses how the close-up shot and chains wrapped around her body highlight her wealth and sexuality while concealing her lack of clothing, seen as a promotional tactic to increase sales.
Presentation Mediaaa
This album cover has a unique and quirky look that reflects the artist's personality. It stands out and makes a statement like the artist is known to do with fashion. The intended audience is mainly females aged 16-25 with attitude. The genre is pop music. The background is a mixture of hand drawings and computer images.
Facts About Beyonce
Beyonce is a Grammy award winning artist and has sold millions of records worldwide. She is also a businesswoman with several beauty products and clothing lines. She has also appeared in many movies and commercials.
Ryan Adams
Ryan Adams was born in 1974 in North Carolina and began playing guitar at age 14. He joined several local bands before dropping out of school to perform music full-time. Adams released his solo debut "Heartbreaker" in 2000 to critical acclaim but slow sales. His cover of "Wonderwall" increased his recognition, as did his songs being featured in television and film. Adams releases numerous albums each year on independent labels, changing his musical style frequently between alternative, country, and piano ballads.
Beyonce influence presentation....
Beyoncé began her career as lead singer of Destiny's Child. After the group split, she had great success as a solo artist with hit songs like "Crazy in Love" and "Irreplaceable." She has won numerous awards including Grammys. Beyoncé has also found success in films and with her perfume line. Her music videos are known for elaborate choreography and close-ups that emphasize emotion. She continues to be a influential artist beloved by fans worldwide.
Artist research- You Me At Six
You Me At Six is a British alternative rock band formed in 2004 that has found great success among an audience typically aged 17-26. Their songs often contain deep, relatable meanings that create a strong relationship between the band and their fans. While the band's album covers have not followed an obvious pattern over time, their earlier releases featured more artistic, digital designs while their two most recent albums depicted realistic people, reflecting the increased narrative depth and maturity in the band's lyrics and music videos.
Ke$ha
Kesha Rose Sebert is an American singer-songwriter and rapper born in 1987 in Los Angeles. She gained recognition in 2009 through collaborations and her debut album 'Animal' which was a commercial success, producing several number-one hits. Kesha is known for her wild, party image represented through her provocative style, makeup, and album artwork. Her target audience is primarily young teenage girls who relate to her carefree attitude portrayed in her songs and image.
Artisit biography
Tink is an American rapper and singer from Chicago. She began her career releasing mixtapes in 2011 while still in high school. After gaining buzz from her mixtapes and collaborations, she signed with Timbaland's record label Mosley Music Group in 2014. Her music blends R&B and rap styles and deals with themes of love, heartbreak, and empowerment. She is praised for her storytelling ability and has taken on issues like the Black Lives Matter movement. Her most popular music video is for the song "Million," which uses upbeat dancing, bright colors, and lighting to match the song's tempo and keep the audience engaged.
Beyonce cd
The document analyzes and summarizes the cover art of a Beyoncé album. It notes that the cover features only an image of Beyoncé's backside, showing her body but not face, which is stereotypical of R&B album covers. The image is meant to be provocative and elicit questions about her pose and intentions. In contrast, the plain black cover is meant to hide the suggestive interior image until the album is purchased. Elements like chains wrapped around her body are meant to represent the wealth and luxury associated with the R&B genre. The close-up shot draws attention to the chains and hints that she is scantily clad underneath, playing with themes of sexuality and display of
Genre Conventions RnB Beyonce and 4 album
This document discusses the genre of R&B music. It begins by defining R&B and describing its origins in genres like jazz, gospel and blues. It notes the tight rhythm sections and soulful singers that characterize R&B. The document then discusses the origins and evolution of R&B from the early 1950s to today, mentioning influential record labels like Motown and artists from different eras. It describes how R&B incorporated influences from pop, rock and jazz over the decades. In the 21st century, R&B has taken on new styles while maintaining its gospel and blues roots.
music video analysis
The video for The 1975's song "The Sound" uses unique pink lighting and monochrome colors to represent a new side of indie rock. Scenes are interrupted by blocks of text representing internet troll comments to show the band does not care about criticism. Close-ups are used to highlight each band member and emphasize lyrics. Styling shows the diversity within the band as the lead singer wears expressive outfits while others wear black leather and denim. Imagery relates to lyrics like showing a fist pounding glass to represent drums during the lyric "I know the sound of your heart".
Music powerpoint- The 1975
The document discusses various media representations of the band The 1975. It summarizes music videos for songs like "Robbers" that portray a moody, rebellious aesthetic through techniques like black and white coloring and retro cinematography. Social media platforms like Twitter, Instagram and the band's website are also analyzed for their use of a consistent pink/white color scheme and intriguing, minimalist visuals to engage fans. A negative review from a music critic highlighting the band's depictions of drug and alcohol use is contrasted with evidence of their large fanbase. Print media like magazine covers feature dominant images of the lead singer and reinforce the band's dark, indie image through techniques such as low-key lighting and moody facial
Cross Media Case Study - Sia
Sia is an Australian singer and songwriter. After starting her career in the 1990s with her own albums, she transitioned to writing songs for other artists. Her 2011 song "Titanium", written for Alicia Keys but featuring Sia's vocals, achieved commercial success. Her 2013 album "1000 Forms of Fear" was also successful. Sia's website and music videos feature her trademark blonde wig and focus on dance performances by Maddie Ziegler, representing Sia's distinctive artistic style that does not show her face.
Evaluation Question 1
The document discusses how a media project used, developed, and challenged conventions of real media products in their photo shoot, digital album packaging, website, and music video for a fictional female artist.
Some ways they developed conventions included replicating poses and styles from real album covers in their photo shoot, including social media links and biographical information on the artist's website similar to real artists, and including costume changes in their music video aligned with averages from analyzed real music videos.
Some ways they challenged conventions included using different colors than real albums, not including close-up shots or dancing in their music video, and simplifying opening title formats without additional descriptors like "presents". The project aimed to develop the artist's profile
2 +1layout music video analysis
The music video for Rihanna's song "Rude Boy" relies heavily on green screen effects and features Rihanna dancing in front of colorful, edited backgrounds. It draws artistic inspiration from Andy Warhol, Keith Haring, and Jean-Michel Basquiat. The video for Katy Perry's "E.T." features Perry and Kanye West singing and dancing in a futuristic space setting, with costumes and props that establish the year is beyond 2030 on Earth. Both videos effectively blend dance performances with artistic visual styles.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video product for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions from other artists' music videos such as the use of mid-shots, location shots, slow motion, jump cuts, and lighting. The student explains how their video features some of these techniques while also challenging conventions through certain shots and their artist's costumes. The document also discusses conventions in R&B album artwork and websites, and how Faderera's products compare. It analyzes how Faderera represents social groups by challenging stereotypes of women while conforming to representations of ethnicity.
More Related Content
What's hot
Digipak analysis
The document analyzes existing album covers, or "digipaks", from R&B artists like Rihanna and Beyonce to inspire the design of the author's own digipak. Rihanna's covers often feature close-up images of her face that accentuate her distinctive style and tattoos, creating a recognizable artistic brand. In contrast, Beyonce's covers convey a softer, more natural image. The document concludes Rihanna has become so iconic through her innovative style that she can promote albums just with her image alone.
Evaluation question 2
The student created a music video, digipak, and website based on pop and rap artists Ariana Grande, Lil Wayne, and Nicki Minaj. Their music video featured Grande's song "Let Me Love You" and they drew inspiration from her album covers and website design. They also looked to Minaj's website layout and color palette. Lil Wayne inspired the initial digipak cover idea. Throughout their projects, the student aimed for consistency in theme and colors linked to the artists. Social media was also recognized as important for artists to connect with fans.
Checklist October half term
The document lists the names of students and tracks their progress on various assignments related to music video production including researching music interviews, choosing a song, creating an animated storyboard for a replica music video, posting the replica music video online, and more. It also tracks whether students have completed assignments like deconstructing existing music videos or designing a music packaging format.
Presentation2
The document provides information about the band Danny and the White Foxes, including band member names and descriptions of the lead singer Danny Miles. It also includes casting details for a music video that will feature props like a guitar but will not actually include the band members to tell a concept-based story through the video.
Research presenation
This document discusses planning for a music promotion video and related materials for an indie pop band. It outlines choosing a brief to create a video, album cover, and magazine ad. Research was done on genre conventions and target audience of teens to mid-twenties. Inspiration was drawn from videos by Kate Nash, Lily Allen, and Ladyhawke. Focus groups provided feedback on video elements, album covers, and purchasing habits.
Goodwin theory
1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
3. Many music videos contain intertextual references to other music videos, films, and TV shows through clips or stylistic influences.
Beyonce cd digi pack analysis
The document analyzes and summarizes the cover art of Beyoncé's album. It notes that the cover features only Beyoncé's back, showing her body in a provocative and sexually suggestive manner, which is stereotypical of the R&B genre. This enigmatic image leaves the audience questioning its meaning and intention. In contrast, the plain black cover is used to hide this sexual image from the public until the album is purchased. The document discusses how the close-up shot and chains wrapped around her body highlight her wealth and sexuality while concealing her lack of clothing, seen as a promotional tactic to increase sales.
Presentation Mediaaa
This album cover has a unique and quirky look that reflects the artist's personality. It stands out and makes a statement like the artist is known to do with fashion. The intended audience is mainly females aged 16-25 with attitude. The genre is pop music. The background is a mixture of hand drawings and computer images.
Facts About Beyonce
Beyonce is a Grammy award winning artist and has sold millions of records worldwide. She is also a businesswoman with several beauty products and clothing lines. She has also appeared in many movies and commercials.
Ryan Adams
Ryan Adams was born in 1974 in North Carolina and began playing guitar at age 14. He joined several local bands before dropping out of school to perform music full-time. Adams released his solo debut "Heartbreaker" in 2000 to critical acclaim but slow sales. His cover of "Wonderwall" increased his recognition, as did his songs being featured in television and film. Adams releases numerous albums each year on independent labels, changing his musical style frequently between alternative, country, and piano ballads.
Beyonce influence presentation....
Beyoncé began her career as lead singer of Destiny's Child. After the group split, she had great success as a solo artist with hit songs like "Crazy in Love" and "Irreplaceable." She has won numerous awards including Grammys. Beyoncé has also found success in films and with her perfume line. Her music videos are known for elaborate choreography and close-ups that emphasize emotion. She continues to be a influential artist beloved by fans worldwide.
Artist research- You Me At Six
You Me At Six is a British alternative rock band formed in 2004 that has found great success among an audience typically aged 17-26. Their songs often contain deep, relatable meanings that create a strong relationship between the band and their fans. While the band's album covers have not followed an obvious pattern over time, their earlier releases featured more artistic, digital designs while their two most recent albums depicted realistic people, reflecting the increased narrative depth and maturity in the band's lyrics and music videos.
Ke$ha
Kesha Rose Sebert is an American singer-songwriter and rapper born in 1987 in Los Angeles. She gained recognition in 2009 through collaborations and her debut album 'Animal' which was a commercial success, producing several number-one hits. Kesha is known for her wild, party image represented through her provocative style, makeup, and album artwork. Her target audience is primarily young teenage girls who relate to her carefree attitude portrayed in her songs and image.
Artisit biography
Tink is an American rapper and singer from Chicago. She began her career releasing mixtapes in 2011 while still in high school. After gaining buzz from her mixtapes and collaborations, she signed with Timbaland's record label Mosley Music Group in 2014. Her music blends R&B and rap styles and deals with themes of love, heartbreak, and empowerment. She is praised for her storytelling ability and has taken on issues like the Black Lives Matter movement. Her most popular music video is for the song "Million," which uses upbeat dancing, bright colors, and lighting to match the song's tempo and keep the audience engaged.
Beyonce cd
The document analyzes and summarizes the cover art of a Beyoncé album. It notes that the cover features only an image of Beyoncé's backside, showing her body but not face, which is stereotypical of R&B album covers. The image is meant to be provocative and elicit questions about her pose and intentions. In contrast, the plain black cover is meant to hide the suggestive interior image until the album is purchased. Elements like chains wrapped around her body are meant to represent the wealth and luxury associated with the R&B genre. The close-up shot draws attention to the chains and hints that she is scantily clad underneath, playing with themes of sexuality and display of
Genre Conventions RnB Beyonce and 4 album
This document discusses the genre of R&B music. It begins by defining R&B and describing its origins in genres like jazz, gospel and blues. It notes the tight rhythm sections and soulful singers that characterize R&B. The document then discusses the origins and evolution of R&B from the early 1950s to today, mentioning influential record labels like Motown and artists from different eras. It describes how R&B incorporated influences from pop, rock and jazz over the decades. In the 21st century, R&B has taken on new styles while maintaining its gospel and blues roots.
music video analysis
The video for The 1975's song "The Sound" uses unique pink lighting and monochrome colors to represent a new side of indie rock. Scenes are interrupted by blocks of text representing internet troll comments to show the band does not care about criticism. Close-ups are used to highlight each band member and emphasize lyrics. Styling shows the diversity within the band as the lead singer wears expressive outfits while others wear black leather and denim. Imagery relates to lyrics like showing a fist pounding glass to represent drums during the lyric "I know the sound of your heart".
Music powerpoint- The 1975
The document discusses various media representations of the band The 1975. It summarizes music videos for songs like "Robbers" that portray a moody, rebellious aesthetic through techniques like black and white coloring and retro cinematography. Social media platforms like Twitter, Instagram and the band's website are also analyzed for their use of a consistent pink/white color scheme and intriguing, minimalist visuals to engage fans. A negative review from a music critic highlighting the band's depictions of drug and alcohol use is contrasted with evidence of their large fanbase. Print media like magazine covers feature dominant images of the lead singer and reinforce the band's dark, indie image through techniques such as low-key lighting and moody facial
What's hot (18)
Similar to Synergy Activity
Cross Media Case Study - Sia
Sia is an Australian singer and songwriter. After starting her career in the 1990s with her own albums, she transitioned to writing songs for other artists. Her 2011 song "Titanium", written for Alicia Keys but featuring Sia's vocals, achieved commercial success. Her 2013 album "1000 Forms of Fear" was also successful. Sia's website and music videos feature her trademark blonde wig and focus on dance performances by Maddie Ziegler, representing Sia's distinctive artistic style that does not show her face.
Evaluation Question 1
The document discusses how a media project used, developed, and challenged conventions of real media products in their photo shoot, digital album packaging, website, and music video for a fictional female artist.
Some ways they developed conventions included replicating poses and styles from real album covers in their photo shoot, including social media links and biographical information on the artist's website similar to real artists, and including costume changes in their music video aligned with averages from analyzed real music videos.
Some ways they challenged conventions included using different colors than real albums, not including close-up shots or dancing in their music video, and simplifying opening title formats without additional descriptors like "presents". The project aimed to develop the artist's profile
2 +1layout music video analysis
The music video for Rihanna's song "Rude Boy" relies heavily on green screen effects and features Rihanna dancing in front of colorful, edited backgrounds. It draws artistic inspiration from Andy Warhol, Keith Haring, and Jean-Michel Basquiat. The video for Katy Perry's "E.T." features Perry and Kanye West singing and dancing in a futuristic space setting, with costumes and props that establish the year is beyond 2030 on Earth. Both videos effectively blend dance performances with artistic visual styles.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video product for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions from other artists' music videos such as the use of mid-shots, location shots, slow motion, jump cuts, and lighting. The student explains how their video features some of these techniques while also challenging conventions through certain shots and their artist's costumes. The document also discusses conventions in R&B album artwork and websites, and how Faderera's products compare. It analyzes how Faderera represents social groups by challenging stereotypes of women while conforming to representations of ethnicity.
Rihanna star profile
Rihanna has transformed her image significantly over her music career. She started as a fresh-faced reggae pop star from Barbados, but her image became increasingly sexualized through shorter hair, skimpier outfits, and raunchier videos. She has expanded beyond music into films, fashion, endorsements, and her own makeup line. While some criticize her for not being a role model for young girls, she has shown women can succeed in traditionally male-dominated industries through hard work.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions like close-up shots, lighting, costumes, and location shots seen in other R&B videos and compares them to techniques used in the student's video. The student also discusses how Faderera's image and music represents social groups by challenging stereotypes of women while conforming to representations of ethnicity commonly seen in R&B artists.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions like close-up shots, lighting, costumes, and location shots seen in other R&B videos and compares them to techniques used in the student's video. The student also discusses how Faderera's image and music represents social groups by challenging stereotypes of women while conforming to representations of ethnicity commonly seen in R&B artists.
Artist research secondary artist research
Ed Sheeran chooses simple album covers that represent aspects of himself, such as his orange hair color on his debut album. He connects with fans through frequent social media updates and performances that portray him as down-to-earth. Most feedback on his YouTube videos is positive, showing support for his music and persona.
Andrew research, planning & construction
The document discusses planning for a music video project for an unsigned hip hop/R&B group. It analyzes the DMX and Faith Evans music video "I Miss You" as inspiration. Key elements that will be emulated include using a graveyard location and natural lighting with dark, dull tones around the artists. Scenes will be edited into slow motion. The group's song "Everything Will Be Ok" will address problems faced by young black people.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Creative Critical Reflection Q1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Goodwin's Music Video Theory
Goodwin proposed six characteristics common in most music videos: 1) Demonstrating genre characteristics like choreography for boy bands or aspiration for hip hop. 2) Linking lyrics and visuals illustratively, amplifyingly, or contradictorily. 3) Matching the tone and atmosphere of visuals to the music. 4) Record labels demanding branding consistency. 5) Frequent references to voyeurism and the male gaze. 6) Using intertextual references to engage viewers through in-jokes.
Q1
The music video challenges and develops conventions of the indie genre. It uses close-ups of the artist, as required by record labels, but also incorporates a dancer to develop the concept and tell the artist's emotional story. It uses editing techniques like cross dissolves between scenes to highlight the connection between the dance and music. The website, clothing, and digital packaging follow conventions like those of similar indie artists to establish an authentic indie image and feel, while adding some original elements.
Brand identity
This document discusses the brand identities of several pop artists including Rita Ora, Maroon 5, Ed Sheeran, Ellie Goulding, and Sam Smith. It analyzes aspects like their album covers, imagery from videos and websites, identifying consistent features. For Rita Ora, her brand focuses on her face and provocative imagery with a black, red, and white color scheme. Maroon 5 uses consistent font but more diverse imagery with a focus on lead singer Adam Levine. Ed Sheeran's brand relies on images of his face and recognizable red hair and guitar with a consistent font and bright colors. Ellie Goulding's brand has evolved over albums to portray her differently. Sam Smith uses emotional,
Brand identity
This document discusses the brand identities of several pop artists including Rita Ora, Maroon 5, Ed Sheeran, Ellie Goulding, and Sam Smith. It analyzes aspects like their album covers, imagery from videos and websites, identifying consistent features. For Rita Ora, her brand focuses on her face and provocative imagery with a black, red, and white color scheme. Maroon 5 uses consistent font but more diverse imagery with a focus on lead singer Adam Levine. Ed Sheeran's brand relies heavily on images of himself and a consistent font with a colorful style. Ellie Goulding's brand has evolved over albums to portray her differently. Sam Smith uses emotional, mysterious black and white images linking
Evaluation2
This document discusses how Beyoncé and other artists connect their album covers and music videos through consistent style elements like costumes, makeup, poses and themes. It notes how Beyoncé's heavy makeup, fur, jewelry and poses are mirrored in both her album cover and music video for "Run the World" to maintain continuity. The document advocates keeping similar stylistic connections between album art, music videos and other promotional materials to clearly portray the intended character and message to viewers.
Emma Hudosn- Ancillary reserach Website
The document discusses several album covers and their design elements. It analyzes the Rihanna album covers Loud and Unapologetic, noting design choices like close-up images and use of bold colors that reflect the albums' themes. It also summarizes the Alicia Keys album The Diary of Alicia Keys, pointing out design elements like her partial image and the prominent piano that emphasize her music over her appearance. Additional details like track listings and barcodes are also mentioned.
Sia's music website
Sia's early albums had a different indie and soul style compared to her current pop and dance style. She gained popularity through hits like "Chandelier" and "Cheap Thrills" and branded her image with a two-colored wig. Sia uses the wig and brands her merchandise to show fans and the world her loyal following. Sia discovered dancer Maddie Ziegler through social media and their collaboration helped boost both of their careers, with Maddie appearing in many of Sia's music videos and becoming a face of Sia's brand.
Evaluation Task 1
The document discusses how the media product uses and develops conventions of real music media products. It analyzes the music video, album artwork, website, and tour page for similarities and differences to conventions in the R&B genre. Key conventions discussed include editing techniques that emphasize the female artist, lighting and color schemes, close-up shots, makeup styles, and positioning of the artist as the central focus. The media product also challenges some conventions, such as not initially showing the artist in the music video.
Similar to Synergy Activity (20)
Recently uploaded
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Recently uploaded (20)
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Synergy Activity
- 1. Blog 12
- 2. Sia is an Australian singer-songwriter who gained fame through providing backing vocals and writing songs for popular celebrities like Flo-Rida, Rihanna and Beyonce. The artist became even more popular after the release of her single “Chandelier”. Sia is well known for her consistent brand image. She has similar concepts (Synergy) throughout her albums, music videos and performances. She also uses Child dancer Maddie Ziegler to portray herself in performances & videos. Album art for Sia’s recent album Theme of light vs. dark on the Idea of being controlled Facial expressions & child actors Consistent font on front & back coversAbsence of artist
- 3. Similar ideas are used in her other products… Iconic Sia wig Theme of light vs. dark Hand-written font Album art for Sia’s 6th studio album Teaser trailer for her most recent album Light vs. dark wig Child actor, dancing & facial expressio ns Coloured powder Musicvideosfor‘ElasticHeart’& ‘TheGreatest’ Wigs featuring light vs. dark themes Child actor (Maddie Ziegler), dancing & facial expressionsColoured powder Sia’s live performance on Ellen Degeneres’ Show Child actors, dancing & facial expressions Wigs Coloured powder
- 4. The Synergy ideas that Sia has used are very noticeable and they have been used throughout the range of her products. She often uses child actors to portray the meanings behind her videos. She also never appears in her videos as she prefers the focus to be on the product and not herself. Her iconic wigs feature in every product which she uses to cover her face in public. She is consistent with her brand image through live performances, public appearances and music videos. Overall, I believe synergy in music videos is extremely important. This is because - like Sia - it can make an artist extremely popular and gives them a unique selling point. It also helps to add new meanings and messages to an artist’s products.