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MULTI-CHANNEL
CONVERSATIONS
JOE DIXON
CTO UBISEND
ERR, YOU
WHAT
Source
Source
WHAT
DOES THIS
BECAUSE CHAT IS
(MOSTLY) TEXTUAL
TODAY, YOU MIGHT THINK
THAT THE DIFFERENCES
BETWEEN TECHNOLOGY
CHANNELS WOULD BE
TRIVIAL. UNFORTUNATELY
THEY AREN’T.
DUNCAN ANDERSON
CTO, WATSON EUROPE AT IBM
Source
QUICK REPLIES ▸ BUTTON LABEL LENGTHS
▸ NOT AVAILABLE ACROSS ALL
APPS
TELEGRAM
LINE
FB MESSENGER
BUTTONS ▸ BUTTON LABEL LENGTHS
▸ URL, POSTBACK
▸ VARYING AMOUNT OF CONTENT
SUPPORTED
▸ PLATFORM SPECIFIC FEATURES
(SHARE, CALL, LOCATION)
▸ IN-APP OR EXTERNAL OPENING
OF URLS
TELEGRAM
LINE
FB MESSENGER
FB MESSENGER
STRUCTURED MESSAGES▸ NOT EVERY MESSAGING APP
SUPPORTS THEM
▸ VARYING NUMBER OF BUTTONS
ALLOWED
▸ VARYING AMOUNT OF CONTENT
SUPPORTED
TELEGRAM LINE
FB MESSENGER
CAROUSELS ▸ SOME REQUIRE BUTTONS /
IMAGES
▸ VARYING NUMBER OF CARDS
ALLOWED
▸ NOT EVERY MESSAGING APP
SUPPORTS THEM
LINE
FB MESSENGER
WHAT ARE
THE
READ ALL THE DOCS
AND ROLL YOUR OWN SOLUTION
INING CONNECTIONS TO ALL THE PRO
USE A
MIDDLE-
MAN HINT: UBISEND
A BIT ABOUT UBISEND
INTEGRATIONS
▸ SUPPORT FOR FACEBOOK
MESSENGER, TELEGRAM, LINE
AND SMS WITH A FURTHER 26
INTEGRATIONS IN THE PIPELINE
A BIT ABOUT UBISEND
CAMPAIGNS AND
BROADCASTS▸ BUILD EMAIL STYLE DRIP
CAMPAIGNS
▸ BROADCASTS MESSAGES
TO ALL OF YOUR
SUBSCRIBERS
A BIT ABOUT UBISEND
CONVERSATIONS
▸ CONVERSE WITH YOU
SUBSCRIBERS USING ANY
INTEGRATED CHANNEL FROM
ONE LOCATION
A BIT ABOUT UBISEND
REPORTING
▸ BUILT-IN REPORTING FOR
YOUR CAMPAIGNS,
BROADCASTS AND
CONVERSATIONS
A BIT ABOUT UBISEND
UNIFIED
NOTIFICATIONS▸ GET ALERTED TO ALL OF YOUR
INCOMING MESSAGES VIA ANY
CHANNEL IN ONE CENTRAL
LOCATION
A BIT ABOUT UBISEND
OH, AND WE HAVE
AN API…▸ BUILD YOUR BOT ACROSS MULTIPLE
MESSAGING CHANNELS WHILST ONLY
MAINTAINING A CONNECTION TO A
SINGLE THIRD-PARTY, UBISEND!
TAKE AWAYS
▸MESSAGING APPS ARE TAKING OVER
▸UI ACROSS MESSAGING APPS IS NOT UNIFORM
▸MANAGING COMMUNICATION AND BUILDING BOTS
ACROSS MULTIPLE CHANNELS IS HARD
▸DEPENDING ON YOUR USE CASE, A MESSAGE
CHANNEL AGGREGATOR MAY MAKE YOUR LIFE
SIMPLER
JOE DIXON
CTO UBISEND
JOE@UBISEND.COM
@_JOEDIXON
QUESTION
S?

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[SyncNorwich] ubisend, joe dixon "Chatbots and multi-channel conversations"

  • 2.
  • 3.
  • 4.
  • 5.
  • 10. BECAUSE CHAT IS (MOSTLY) TEXTUAL TODAY, YOU MIGHT THINK THAT THE DIFFERENCES BETWEEN TECHNOLOGY CHANNELS WOULD BE TRIVIAL. UNFORTUNATELY THEY AREN’T. DUNCAN ANDERSON CTO, WATSON EUROPE AT IBM Source
  • 11. QUICK REPLIES ▸ BUTTON LABEL LENGTHS ▸ NOT AVAILABLE ACROSS ALL APPS TELEGRAM LINE FB MESSENGER
  • 12. BUTTONS ▸ BUTTON LABEL LENGTHS ▸ URL, POSTBACK ▸ VARYING AMOUNT OF CONTENT SUPPORTED ▸ PLATFORM SPECIFIC FEATURES (SHARE, CALL, LOCATION) ▸ IN-APP OR EXTERNAL OPENING OF URLS TELEGRAM LINE FB MESSENGER FB MESSENGER
  • 13. STRUCTURED MESSAGES▸ NOT EVERY MESSAGING APP SUPPORTS THEM ▸ VARYING NUMBER OF BUTTONS ALLOWED ▸ VARYING AMOUNT OF CONTENT SUPPORTED TELEGRAM LINE FB MESSENGER
  • 14. CAROUSELS ▸ SOME REQUIRE BUTTONS / IMAGES ▸ VARYING NUMBER OF CARDS ALLOWED ▸ NOT EVERY MESSAGING APP SUPPORTS THEM LINE FB MESSENGER
  • 16. READ ALL THE DOCS AND ROLL YOUR OWN SOLUTION INING CONNECTIONS TO ALL THE PRO
  • 18. A BIT ABOUT UBISEND INTEGRATIONS ▸ SUPPORT FOR FACEBOOK MESSENGER, TELEGRAM, LINE AND SMS WITH A FURTHER 26 INTEGRATIONS IN THE PIPELINE
  • 19. A BIT ABOUT UBISEND CAMPAIGNS AND BROADCASTS▸ BUILD EMAIL STYLE DRIP CAMPAIGNS ▸ BROADCASTS MESSAGES TO ALL OF YOUR SUBSCRIBERS
  • 20. A BIT ABOUT UBISEND CONVERSATIONS ▸ CONVERSE WITH YOU SUBSCRIBERS USING ANY INTEGRATED CHANNEL FROM ONE LOCATION
  • 21. A BIT ABOUT UBISEND REPORTING ▸ BUILT-IN REPORTING FOR YOUR CAMPAIGNS, BROADCASTS AND CONVERSATIONS
  • 22. A BIT ABOUT UBISEND UNIFIED NOTIFICATIONS▸ GET ALERTED TO ALL OF YOUR INCOMING MESSAGES VIA ANY CHANNEL IN ONE CENTRAL LOCATION
  • 23. A BIT ABOUT UBISEND OH, AND WE HAVE AN API…▸ BUILD YOUR BOT ACROSS MULTIPLE MESSAGING CHANNELS WHILST ONLY MAINTAINING A CONNECTION TO A SINGLE THIRD-PARTY, UBISEND!
  • 24. TAKE AWAYS ▸MESSAGING APPS ARE TAKING OVER ▸UI ACROSS MESSAGING APPS IS NOT UNIFORM ▸MANAGING COMMUNICATION AND BUILDING BOTS ACROSS MULTIPLE CHANNELS IS HARD ▸DEPENDING ON YOUR USE CASE, A MESSAGE CHANNEL AGGREGATOR MAY MAKE YOUR LIFE SIMPLER

Editor's Notes

  1. All started here in Norwich
  2. Followed my girlfriend down to London and a couple of years later decided to make a career change and headed to KU
  3. After degree, embarked on a KTP between Kingston and Selectamark for 2 years taking BR from 70k to 500k bikes
  4. And a couple of weeks later I moved out of my shed and into here to work with these two mugs [transition] and start ubisend [transition]
  5. So what am I talking about today? My brother-in-law read the synopsis of my talk and his exact words were “I'm glad I'm not the only one that has to speak in corporate gibberish” which wasn’t my intention!! Basically, I’m going to speak about the ways of having conversations with your subscribers across multiple messaging channels
  6. Let’s take a look at the state of messaging apps
  7. Let’s take a look at the state of messaging apps
  8. If you want to build a bot of any description and want to make it accessible around the world, building for Facebook Messenger alone will not suffice.
  9. Building across multiple channels is challenging because none of the apps are uniform.
  10. As you can see, it’s a bit of a mess What are your choices if you want to be able to communicate across multiple channels?
  11. If you have the skills…
  12. Using a service such as ubisend can take this headache away from you. We currently integrate with 4 messaging channels (with a further 26 on the way) ubisend can help you converse with your customers whether you are a developer or not