SynapseSterytelling - a new way to develop differentiating brand positioning or new communication platforms based on customer insights and storytelling techniques
Storytelling in Transylvania: Make Your Voice HeardAlex Glod
Do you often find yourself struggling to be authentic and real on stage or lacking the charisma and creativity required to awe your audiences?
Go out on an learning adventure in Transylvania! Make your voice heard when you want to speak up and amaze the crowd with great stage presence and courage!
Apply now - http://tinyurl.com/Story-Transylvania
Only 11 places available!
Storytelling Academy - 21st - 24th August 2014Alex Glod
The first Gamified Storytelling Learning Experience organized in Sibiu, Romania, organized by Let Me Tell You A Story, hosted by Alex Glod and Alexandra Cilliota.
Applications are open - http://tinyurl.com/Storytelling-Academy
Telling stories is an important part of digital marketing and fundraising. Digital storytelling is just the same as any other kind of storytelling - in some ways. But as digital marketers and people who write for the web, it would be remiss of us to not take full advantage of the interactivity afforded to us with online channels.
This is training on the elements of content marketing but specifically how to tell stories that raise money for non-profit organisations. And of course we have a bunch of case studies - both good and bad examples.
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Storytelling in Transylvania: Make Your Voice HeardAlex Glod
Do you often find yourself struggling to be authentic and real on stage or lacking the charisma and creativity required to awe your audiences?
Go out on an learning adventure in Transylvania! Make your voice heard when you want to speak up and amaze the crowd with great stage presence and courage!
Apply now - http://tinyurl.com/Story-Transylvania
Only 11 places available!
Storytelling Academy - 21st - 24th August 2014Alex Glod
The first Gamified Storytelling Learning Experience organized in Sibiu, Romania, organized by Let Me Tell You A Story, hosted by Alex Glod and Alexandra Cilliota.
Applications are open - http://tinyurl.com/Storytelling-Academy
Telling stories is an important part of digital marketing and fundraising. Digital storytelling is just the same as any other kind of storytelling - in some ways. But as digital marketers and people who write for the web, it would be remiss of us to not take full advantage of the interactivity afforded to us with online channels.
This is training on the elements of content marketing but specifically how to tell stories that raise money for non-profit organisations. And of course we have a bunch of case studies - both good and bad examples.
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Based on:
ACTFL 2014 Anual Convention & World Languages Expo
Everyone has a story to tell: Incorporating Digital Storytelling - Karen Tharrington, North Carolina State University
InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Vodafone, Heineken, Red Bull and many more.
How do entrepreneurs and startups tell better stories to engage, educate and entertainment customers. This workshop offers insight and exercises to create stories that make a difference.
Participants are for life, not just your survey!Juliet Pascall
Participants are for life not just your survey! Thank you R-Net for the opportunity to talk to some of the bright young minds in the market research about being more human in every day research. We all know that better engagement leads to better insight so our goal with this presentation was to get the ball rolling and to challenge some of the traditional market research beliefs and practices. We would love to know what you think or if you have any ideas of your own to share?
PAGE -2-The Motivated SequenceWe are now ready to consi.docxgerardkortney
PAGE
-2-
The Motivated Sequence
We are now ready to consider how the logical sequence of points within a speech can be adapted to the audience so that the proper response may be secured from it… We must learn to organize the speech as a whole so that its points will combine, both logically and psychologically, to achieve its purpose with the audience… The Speech must be built with the specific audience always in mind, and the structure of the speech must conform to the thinking process of the listener.
1. The Attention Step:
Gaining attention is your main task… but you must gain favorable attention and direct it toward the main ideas in your speech… In short, a good beginning should gain attention, gain goodwill and respect, and lead into the subject… There are eight methods by which these results can be obtained… If the factors of attention are adequately used in applying them.
1. Reference to the Subject of Problem: If the audience has a vital interest in the problem or subject…state it and plunge into the first main point.
2. Reference to the occasion: Speeches which are called forth by the nature of the occasion such as anniversaries, dedication, convention, special events.
3. Personal Greeting: A word from the speaker serves as a starting point, especially when the speaker has prestige… be modest and sincere.
4. Rhetorical Question: Audience is impelled to answer in their own minds.
5. Startling Statement: Shock technique… jars attention of audience into life either by a statement of startling fact, or unexpected phrasing or your opinion.
6. Quotation: Which aptly states the viewpoint of the speaker, it must be unusual and to the point.
7. Humorous Anecdote: Funny story or experience, must be in good taste and to the point.
8. Illustration: Actual incidents taken from real life, stories obtained from literature, and hypothetical illustrations…story must be interesting and be connected to the main idea (most effective method).
(Often two or more are combine…Be sure your attention step leads naturally into the next step of the speech.)
II.
The Need Step:
There are three kinds of need which may be shown, depending upon whether the purpose of the speech is: (These first two types of need step are used in persuasive speeches: those whose general end is to inspire, convince or actuate.)
1. To urge change A definite problem must be shown to exist… make audience dissatisfied with the condition in order to convince that something must be done, felt or decided.
2. To demand the preservation of the status quo After the satisfaction of the listeners with existing conditions or beliefs has been heightened, they must be shown the danger which threatens these conditions unless “something is done” to avert that danger.
3. To inform Here the audience must be made to feel the limited scope of their knowledge in the subject, and to realize the importance to them of information on that subject.
Although the ideas and points of vie.
Stories are a powerful tool for persuading people. They are easier to understand than statistics, and when presented well, are much more engaging. And it turns out that telling stories really does work.
Joe Kern, Vice President of Marketing for MyOrderDesk, and Kelly Mallozzi of Success In Print, will offer tips on creating an effective print selling story and how/when to effectively present it in this free webinar.
This session will not only benefit print sales people, but owners, and customer service reps as well.
Social Media changes everyday. How do you know you're doing the right things? This slideshow will provide you with a quick guide to general principals and utilizing particular social channels. As you plan your social strategy, the most important thing to keep in mind is your audience. To reach a high engagement level, you must treat your audience like a friend. Creativity and Content win. Listening and providing creative content that they want to see is key to becoming a successful resource. Entertain, Inform, and give the community a place to play.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Based on:
ACTFL 2014 Anual Convention & World Languages Expo
Everyone has a story to tell: Incorporating Digital Storytelling - Karen Tharrington, North Carolina State University
InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Vodafone, Heineken, Red Bull and many more.
How do entrepreneurs and startups tell better stories to engage, educate and entertainment customers. This workshop offers insight and exercises to create stories that make a difference.
Participants are for life, not just your survey!Juliet Pascall
Participants are for life not just your survey! Thank you R-Net for the opportunity to talk to some of the bright young minds in the market research about being more human in every day research. We all know that better engagement leads to better insight so our goal with this presentation was to get the ball rolling and to challenge some of the traditional market research beliefs and practices. We would love to know what you think or if you have any ideas of your own to share?
PAGE -2-The Motivated SequenceWe are now ready to consi.docxgerardkortney
PAGE
-2-
The Motivated Sequence
We are now ready to consider how the logical sequence of points within a speech can be adapted to the audience so that the proper response may be secured from it… We must learn to organize the speech as a whole so that its points will combine, both logically and psychologically, to achieve its purpose with the audience… The Speech must be built with the specific audience always in mind, and the structure of the speech must conform to the thinking process of the listener.
1. The Attention Step:
Gaining attention is your main task… but you must gain favorable attention and direct it toward the main ideas in your speech… In short, a good beginning should gain attention, gain goodwill and respect, and lead into the subject… There are eight methods by which these results can be obtained… If the factors of attention are adequately used in applying them.
1. Reference to the Subject of Problem: If the audience has a vital interest in the problem or subject…state it and plunge into the first main point.
2. Reference to the occasion: Speeches which are called forth by the nature of the occasion such as anniversaries, dedication, convention, special events.
3. Personal Greeting: A word from the speaker serves as a starting point, especially when the speaker has prestige… be modest and sincere.
4. Rhetorical Question: Audience is impelled to answer in their own minds.
5. Startling Statement: Shock technique… jars attention of audience into life either by a statement of startling fact, or unexpected phrasing or your opinion.
6. Quotation: Which aptly states the viewpoint of the speaker, it must be unusual and to the point.
7. Humorous Anecdote: Funny story or experience, must be in good taste and to the point.
8. Illustration: Actual incidents taken from real life, stories obtained from literature, and hypothetical illustrations…story must be interesting and be connected to the main idea (most effective method).
(Often two or more are combine…Be sure your attention step leads naturally into the next step of the speech.)
II.
The Need Step:
There are three kinds of need which may be shown, depending upon whether the purpose of the speech is: (These first two types of need step are used in persuasive speeches: those whose general end is to inspire, convince or actuate.)
1. To urge change A definite problem must be shown to exist… make audience dissatisfied with the condition in order to convince that something must be done, felt or decided.
2. To demand the preservation of the status quo After the satisfaction of the listeners with existing conditions or beliefs has been heightened, they must be shown the danger which threatens these conditions unless “something is done” to avert that danger.
3. To inform Here the audience must be made to feel the limited scope of their knowledge in the subject, and to realize the importance to them of information on that subject.
Although the ideas and points of vie.
Stories are a powerful tool for persuading people. They are easier to understand than statistics, and when presented well, are much more engaging. And it turns out that telling stories really does work.
Joe Kern, Vice President of Marketing for MyOrderDesk, and Kelly Mallozzi of Success In Print, will offer tips on creating an effective print selling story and how/when to effectively present it in this free webinar.
This session will not only benefit print sales people, but owners, and customer service reps as well.
Social Media changes everyday. How do you know you're doing the right things? This slideshow will provide you with a quick guide to general principals and utilizing particular social channels. As you plan your social strategy, the most important thing to keep in mind is your audience. To reach a high engagement level, you must treat your audience like a friend. Creativity and Content win. Listening and providing creative content that they want to see is key to becoming a successful resource. Entertain, Inform, and give the community a place to play.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
2. 2
More than ever, customers want better brand stories,
trustworthy, inspiring and guiding stories…
And no more repetitive and insipid clichés…
3. 3
The one able to tell the best stories will
capture the brain and heart of its audience
4. 4
SynapseStory Telling, a
Creative Approach based
on 4 steps:
1. Revealing what customers can
not tell us about how they
behave
2. Story Telling Tips and Practice
3. Being inspired by the
Customers’ Life stories
4. Creating Brand Stories inspired
and driven by customers’
imagery and supported by a
totally new creative approach,
the story telling
5. 5
1. How to reveal what consumers can not
tell us about how they behave…
Digging deeply into customers’ mind….
Collages
Or videos
montage
Ideal Self
projective
boards
+
My “deep” and “intimate”
relationship with the concerned
category, brand, product usage, a
specific theme....
Respondents invited to share with us all their
Imagery around the concerned topic:
archetypes, associations, hopes, fears, key
motives and barriers, metaphors, anecdotes,
satisfaction and frustrations...
What I want unconsciously
tell to ME and to OTHERS
through this product usage,
brand purchase,...
6. 6
1. How to reveal what consumers can not
tell us about how they behave…
Extremely rich material…
Refreshing anchors for future stories to tell…
Thanks to their own selected pictures and the “cognitive
interviewing” method, each respondent will reveal by
himself/herself its more profound and authentic
relationship with the concerned topic... Hidden motives,
barriers and real life anecdotes impossible to disclose
through classic quali or quanti approach...
7. 7
2. StoryTelling: Tips and Practice training
Capture the essence of what
makes a good story, which
ingredients to combine…
And how to tell it in order to
make it captivating, inspiring
and guiding…
Thanks to the support of
professional coach, teaching
story stelling and
improvisation
8. 8
2. StoryTelling: Tips and Practice training
Another way to develop
« concepts »… avoiding
standardised, sterile and
boring stories…
Looking for all tips and tricks
to captivate the audience
and touch the heart or brain
of your audience
how to install a good start,
how to create a real tension
and how to end and solve the
tensions…
9. 9
3. Be inspired by Customers’ stories
The collected material will be:
On one hand, summarized in one
single multimedia presentation
of 45’
On another hand dispatched as a
gallery of testimonials…
Providing an incredibly rich
source of inspiration for stories
to develop
e.g. What means “trustworthiness” for a young woman 27 y.o. (Belgium),
A lot of personal stories linked to each picture...
10. 10
4. Create customer based stories, applied
to your brand
Based on collected
imagery, metaphors,
anecdotes and life
stories of your
customers...
And thanks to story
telling creative
approach
Stories for
future Brand
Activations
Stories for
disruptive
Brand
positioning
Stories for
Communica
tion
platforms
Stories for
new Brand
extensions
Stories for
product
innovation
11. 11
4. Create customer based stories, applied
to your brand
THE OUTCOME:
Next to the development of
real differentiating and
disruptive “concepts” done to
deeply touch heart and brain
of your customer...
It’s the opportunity for all
participants to discover and
integrate a new way of
thinking that will reinforce
their creative potential...
Tell me a fact and I’ll learn. Tell me a truth and
I’ll believe. But tell me a story and it will live in
my heart forever.
12. 12
The Key protagonists of this Creative
Story Telling Program
Above all...
You, with your Task Force
assisting and contributing
actively to the whole program
The
SynapsesQuali
Researchers
The Story teller
coach
Your customers
or Prospects or
Non users
13. 13
SynapsesStoryTelling - Timeline
Steps Content Time required
1. Dive deeply in
Customers’ Mind and
collecting all their
imagery and life stories
Depending on the number of countries
involved in the project and the customer
segments to recruit
Per customer segment, 14 in-depth
interviews of 2 hours (FtoF or online
interviews) allow to collect a mountain of
insights and anecdotes
2 to 3 weeks
(possibility to organise
field simultaneously per
country)
2. Story Telling Tips and
Practices
Training session provided by Improvisation
and Story Teller experts
Basic tips and lot of funny exercises
An enriching experience for the whole life...
One day session
3. The Life stories Gallery 45’ of multimedia montage with key
collected customer insights
All collected material will be dispatched in
several rooms (collages, anecdotes, the
stories around the projective exercises,...)
Half day Immersion
4. Creating Brand Stories
based on Brand heritage
and Customers’ life
stories
Creating and improvising per sub-group
Brand Stories inspired by collected material
Brand activations, Brand positioning, New
Brand extensions, Product Innovation,
Communication platform
New way of writing concepts, much more
impactful and disruptive...
One day and half
For the
Task
Force: 3
days
program
After
training,
only two
days
required
14. Contact us
• Office: +32.2.759.91.99
• synapses@synapsesquali.com
•Pedro Zaragoza:
• Mobile: +32.478.28.77.16
• pedro.zaragoza@synapsesquali.c
om
Ready to invent the stories that will
resonate in customers’ heart?
14