ESEI has organized this Workshop to teach how every student should take care to market themselves better.

1. Your image and you

2. WHAT IS “BEAUTY”?
BEAUTY ?

3. EXTERNAL BEAUTY
Target to look better: Highlight our strong points and
hide our flaws
flaws.
How to improve our look and be stylish?
TOP 6 SECRETS:
1.-Dress appropriate for the
situation
it ti
Where am I going? What am I
doing?What I want my clothes to
say about me?
Remember: your clothes tell others
about you

4. 2.-Do your clothes suit your
y y
personality?
What kind of person are you? Are
you creative, romantic…?
Your clothes explain who you are
as a person.
Recuerda: If our clothes don’t
reflect our personality we will look
uncomfortable and we won’t feel
and look confident .
3.-Do your clothes suit you
y y
physically?
What are my body proportions and
the colours that make me look
better?

5. 4.-How old the clothes are?
Old fashion clothes say: “I haven’t
moved on”.
5.-What quality are the clothes?
The quality difference means “fit” &
fabric. Do they fit me?
Quality doesn’t necessary means
price!
6.- Good grooming
10min a day can make a big
difference.
Remember: W
R b Women wearing
i
makeup make 25% more money.

6. SKIN CARE ROUTINE
The skin is the largest organ in
our body, so we have to take
y,
good care of it because it reacts
to emotional problems, to food in
bad condition (or just food that
ad co d o (o jus ood a
our body doesn’t tolerate), to
external agents (such as cold,
sun, wind…), etc.
I would like to point your
attention in t o very basic acts
two e
in order to look nice, but that not
everybody has as a daily routine:
cleansing and moisturizing.
l i d i t i i
And all these advices go both for
g
girls and for boys, because…
don’t boys have skin, too?

7. CLEANSING
It is completely necessary to
cleanse our face (and also
neck and neckline) in the
morning and at night.
At night it is evident
(especially for girls): in
order to remove our make
up, but also to remove
pollution. But in the morning
we also must do it because
during the night we have
been eliminating toxins
(usually through our sweat)
and our skin will be dirty, y,
then the feared spots will
appear and our skin will
have no brightness.

8. MOISTURIZING
Moisturizing is also a very
important act. It’ a must
i t t t It’s t
to moisture our skin twice
a day (in the morning and
at night). Each of us must
use the one which is
suitable for our type of
yp
skin, This is why it is
completely essential that
you know your skin
perfectly, so you can know
which type of product it
needs in order it is bright
and without imperfections.
Let’s talk about it! There
are 4 big groups:

9. TYPES OF SKIN
•Dry skin: it is rare in young
people and quite usual i old
l d it l in ld
people. The is skin is
dehydrated and it needs a lot
of moisturizing. You feel it
taut and it chaps.
•Normal skin: although it
names indicates just the
contrary, thi i not a very
t this is t
common type of skin. It’s the
“perfect” skin: with no
excess of grease or dryness.
It doesn’t give any problems,
and it is rare in people under
p p
30 years old.

10. TYPES OF SKIN
Combination skin: this is
the most common type of
skin. It is normal in most of
the face, but with grease at
the “T” or “V” zone and
with chapped skin in some
parts of the face (as around
the mouth, or under the
eyes, etc.). With open and
t ) d
visible pores and with
tendency to spots and
imperfections.

11. TYPES OF SKIN
Oily skin: it usual in very young
people. It is similar to
combination skin, but its main
characteristic is that you feel
your face oily even when you
get up (it doesn’t happen with
combination skin, with gets oily
bi i ki i h il
as the day passes by). It needs
a lot of care because of its
tendency to spots, grease and
imperfections, but if it’s under
control, it will take ages to look
, g
wrinkled.

12. SUN PROTECTION
I would also want to remark
that it is very important to
use sun protection, even in
winter, to be protected
winter
against the UVA and UB
rays, which can cause
cancer ( (one of the most
f h
extended skin cancers is
eyelid one!) or just spots,
which make us older ever
than wrinkles.

13. WEEKLY EXFOLIATION
Besides, it is totally necessary
a weekly exfoliation, in order
to remove blackheads and
dead cellules. It is also
important for you to know
that, without a cleansed,
healthy and moisturized skin
it is impossible to get a good
make upup.

14. BODY SKIN CARE
These same ti
Th tips can also b
l be
used for our body: wash it
(but only maximum once a
day with soap), moisturize it
everyday after the shower
and exfoliate it once a week
(then all the products we put
after exfoliation will
penetrate better and will act
in a more efficient way
(moisturizer, anticellulite,
aftershave, etc.)
aftershave etc ) and we will
get a more uniform suntan.

15. THE IMPORTANCE OF NUTRITION (1)
“We are what we eat”
Healthy body = Beautiful body
y y y
Apart of taking care of your biggest organ, your
skin, these are the top 10 rules for a healthy body:
k h h l f h lh b d
1)Check your body fat.
) y y
2)Improve your body oxygenation with exercise
3)Take care of you digestive system
4)Every meal divide your plate into thirds. Two of
the thirds should be a carbohydrate source, e.g. rice
y , g
or potatoes and one third should be a protein
source, e.g. meat or fish.
5)Eat protein. It isn’t necessary to eat a steak
everyday but be aware of your protein intake.

16. THE IMPORTANCE OF NUTRITION (2)
6)Eat 5 fruits or vegetables servings a day
7)Eat unprocessed foods as much as possible.
Eating foods close to their natural state will give you
the most benefits. Try to stay away from junk food,
it will have a huge impact on your health and well well-
being.
8)Limit your eating of refined foods that have fat fat,
salt and sugar in them.
9)Eat small frequent meals throughout
small,
the day (4 or 5 times would be perfect)
and drink plenty of water
water.
10)Breakfast should be your largest meal
of the day. This gives your body the
y g y y
whole day to burn those calories.
Dinner should be the smallest meal.

17. WARDROVE MUST HAVES
MUST-HAVES

18. What are the wardrove essencials?
These are items that you need ready and waiting in
your closet. They make up the basis of your
wardrobe; the must haves, no matter what your
style.
style
They must have some important attributes:
1.-They must be versatile.
2.- They have to be of good,
or exceptional, quality
exceptional quality.
3
3.- They s ou d be in a c ass c sty e
ey should classic style.

19. WARDROBE ESSENCIALS FOR WOMEN:
1.- White blouse: classic
cut, button-down and very
good quality.
2.- Jeans that fit and flatter.
Dark
D k and classic b t t are
d l i bootcut
your best bets.
3.- Black pants (or grey).
Classic and easy to
coordinate, all-season fabric
(
(fresh wool or viscose).
)

20. 4.- Denim jacket: Dark
wash (or sport jacket
and/or cardigan).
5.- Basic black pumps
(take you from day into
evening easily)
6.- Timeless classic bag
6 Timeless,
(better black).
7.- Little black dress,
(better cocktail style).
8.- Ballet flats or sport
shoes (
h (neutral or easy t
t l to
coordinate)

21. 9.
9.- A basic white tank or t-
t
shirt and a black one
10.- Jacket or full suit (with
pants, skirt or both). Neutral
colors and good fitting
11.- Skirt. Better no-patters
and black or neutral colors. A
cut.
t
12.- C t and/or T
12 Coat d/ Trenchh
coat: structured, stylish and
basic colored
colored.

22. WARDROBE ESSENCIALS FOR MEN (CASUAL
(
AND FORMAL):
1.- A good dress shirt and
casual Oxford shirts (blue
and white or a striped one)
2.- A pair of dark blue jeans,
classic cut. A id pre-torn or
l i t Avoid t
destroyed jeans.
3.- A pair of khakis. A
traditional color
color, such as
British khaki, grey or navy.
Cut according with your style
g y y
and fitting.

23. 4.- Polo shirts. Stick to the
classic colors.
5.- Solid Sweaters on neutral
colors (specially V-neck cut)
6.- Two good Belts (dark brown
and bl k)
d black).
7.- Bl k and d k b
7 Black d dark brown
classic shoes (loafers or
docksiders for casual)
8.-
8 - Ties (100% silk)
silk).

24. 9.- A more formal Navy y
blazer or sport jacket.
10.- One good pair of Dress
Pants. 100% wool. Stick to
the l
th classic colors ( h
i l (charcoal,
l
navy…).
11.- One good Suit (navy or
charcoal,
charcoal 100% year round
wool)
12.- Trench Coat or
O
Overcoat (neutral color)
o ( u a oo )

25. HOW DO I COMBINE MY CLOTHES?
CLOTHING CAPSULES

26. WHAT IS A CLOTHING CAPSULE?
A group of 5 to 12 pieces (t-shirts, jackets, skirts, pants…) that
work in combination with each other in color, style or mood.
All the pices in a Capsule must be in combination with a
p p
minimum of 2 to 4 pices of the same Capsule.
HOW DO YOU DO A CLOTHING CAPSULE?
- Evaluate your wardrove. Take all the pieces out of the closet
y p
and arrange them by types of clothing
- Test which pieces match the others (one by one)
- We set the clothing capsules and make notes what we could
use to extend out wardrove even further

27. CLOTHING CAPSULE EXAMPLE
Jacket or trench
Basic dress
Sandals or
2 scarfs elegant shoes
Cardigan
2 basic
t-shirts
A skirt
Sport or comfortable shoes
Jeans A purse

28. 1 CLOTHING CAPSULE = 10 LOOKS

30. WHAT DO I WEAR ACCORDING
TO MY BODY TYPE?

31. YOUR BODY TYPE: WOMEN (1)
It depends on you shape, height
and complexion.
p
Knowing how to dress for your body
type is the key. We’ll maximize our
strengths and minimize our fl
t th d i i i flaws.
All the body types will look for the
visual illusion of a perfect hourglass
body.
We take measures of our
shoulders, bust, waist and hips.
We calculate
l l the
h differences
diff
between this measures, and we only
consider a diference when is more
than 5cm

32. YOUR BODY TYPE: WOMEN (2)
Shoulders: ___ cm
Bust: ___ cm
Waist: ____ cm
Hips: ___ cm

33. IDENTIFY YOUR BODY SHAPE
Male BodyShape takes into consideration the
relationship between your chest, waist and hip-line.
p y p
Knowing how to dress for your body type as well as
which styles to avoid is the key to get your perfect
personal style.
It is established by calculating the proportion each
measuremet has to each other: We measure: chest, ,
waist and hip-line.

34. IDENTIFY YOUR BODY SHAPE
There are several ways to get
“ideal measurements”, some
examples:
According to studies, women perfer
men with:
ith
•a waist-to-hip ratio: .90
(hip circunference = waist
circunference/0.90)
•A 0.60 waist-to-shoulder ratio
Bodybuilders consider “ideal waist”
circunference = 86% of pelvis or hips
circunference
i f
THE MOST IMPORTANT MEASURE: KNOWING YOUR BODY
SHAPE AND WEAR ACCORDING TO IT

35. EIGHT OR HOURGLASS SHAPE
Shoulders = Hips
(no more than 2 to 3 cm differences)
Waist < Shoulders or Hips
(by around 20 cm)
Body proportionate and curvy. Your
waistline is small and defined.
Only 8% of women.
Almost everything fit you.
Al t thi fits
Your should wear clothes that maintain
your balanced proportions
proportions.

36. TRAPEZOID OR RHOMBOID SHAPE
This is known as the perfect male
body shape
shape.
Your shoulders and chest are
broad and our waist and hips are
medium-narrow
Your upper torso is bigger than
your lower torso and you are well-
proportioned
Main style objective:
Create your own style since
you’re the easiest to dress.

37. TRIANGLE OR PEAR SHAPE
Hips > Shoulders (5cm o +)
Waist < Shoulders
Smaller on top, larger on the bottom.
p g
Often have a flat tummy and very small
waist.
The goal of dressing a pear shape is to
minimize your hips for a more unified look.
Main objective:
To give importance to
your shoulders and
h ld d
minimize your hips
for a more unified
look.

38. TRIANGLE SHAPE
Most of your weight tends to reside
around your hipships, gluteus and
midsection…
And your chest is narrower than your
hips
Main style objective:
To create the appearance
o c eate t e appea a ce
of broader, squared
shoulders.
We look for the visual
illusion of getting Trapezoid
body h
b d shape

39. INVERTED TRIANGLE SHAPE
Shoulders > Hips (5cm o +)
Waist < Shoulders & Hips
The bottom half is smaller than the
top. The chest measurement is larger
than the hip.
to minimize the bust area, define the
waist, and accentuate your hips.
y
Main objective:
To minimize the bust
area, define the waist
and accentuate your
hips.

40. INVERTED TRIANGLE SHAPE
Your shoulders and chest are broad
Your shoulders, arms and chest
Y h ld d h
muscles are well developed and
bulky
Your hips and waist are narrow
This is a typical shape for
body builders, gymnast and
swimmers.
swimmers
Main style objective:
To balance your lower
body to your upper body.

41. RECTANGLE SHAPE
Shoulders = Waist = Hips
Are usually slim and less curvy. Waist
is usually less than 15 cm smaller than
shoulders and waist.
Main objective:
j
Define waist and
get body curves
with well
structured
clothes.

42. RECTANGLE SHAPE
Your chest, hips and waist are
about the same width
width.
Your torso shape is straight and
are usually slim
Are frequently people who are
inactive or else endurance
athletes such as runners and
cyclists.
Main style objective:
To create the illusion of a
trapezoid shape by
choosing style to
emphasize the shoulders.

43. APPLE OR ROUND SHAPE
Shoulers = Hips
Trend to carry weight around your
mid section without a well-defined
waist.
Very important: Doesn’t mean that you
are overweighed! (Angelina Jolie tends
to have a slim round shape)
t h li d h )
Most have nice breast and slim legs
Main Objective: Bring
some shape to your
waist and balance to
your frame by creating
flow from top to
fl f t t
bottom.

44. OVAL SHAPE
Your overall appearance is round
Most of your weight tends to
M f i h d
reside around your midsection
(large stomach)
Main style objective:
To create the appearance
of a longer and slimmer
torso.
torso

45. SUIT WITH PANTS OR SKIRTS

46. DRESSES (LBD)

47. SKIRTS

48. BLOUSES OR SHIRTS

49. JEANS OR PANTS

50. COATS

51. HOURGLASS SHAPE
YES: NO:

52. TRIANGLE SHAPE
YES: NO:

53. INVERTED TRIANGLE SHAPE
YES: NO:

54. RECTANGLE SHAPE
YES: NO:

55. ROUND SHAPES
YES: NO:

56. DO YOU THINK SHE HAS A PERFECT BODY?

57. OR JUST A PERFECT DRESS?

58. OTHER EXAMPLES

59. WHAT DO I WEAR ACCORDING
TO MY BODY TYPE?
MEN’S BODY SHAPES

60. HOW TO DRESS AT WORK?
THE JOB INTERVIEW

61. WHAT TO WEAR TO A JOB INTERVIEW?
First impressions are formed in 7 seconds.
55% of a first impression comes from
NONVERBAL communication
38% of a first impression is based on inflection
and t
d tone of voice (h
f i (how you say thi
things)
)
7% is based on what you actually say
In short, more than half of every first
impression is based on how you look!
CONSIDER YOURSELF A BRAND AND YOUR CLOTHES
ARE THE PACKAGING, SO PLAN THEM CAREFULLY.

62. WHAT TO WEAR TO A JOB INTERVIEW?
5 TIPS FOR WOMEN AND MEN
1) Do some research!
2) In case you don’t know
anything, go for the
“professional business dress”
style. Better be overdressed
than underdressed.
3) Your hair and nails should be
clean an tidy
l id
4) Do not wear strong perfume
5) Cover all the tattoos and
pierced jewelry, except a pair
of earrings for women

63. WHAT TO WEAR TO A JOB INTERVIEW? WOMEN
Formal jobs: Keep it plain and
simple
•Wear a navy blue, black, green, dark
red, burgundy or gray pants or skirt
suit that fits you (tailored if you
can). Skirt-> no shorter than
knee length
•Skip out of anything that can be
perceived as t
i d too pretentious or
t ti
distracting (big jewelry or heavy
make up)
•Invest your money in a good
pair of elegant and classic shoes
and a coordinating bag.

64. WHAT TO WEAR TO A JOB INTERVIEW? WOMEN (2)
Creative jobs: Allow yourself
to be creative
•Wear fairly formally unless you
know the office is very informal
•Adding personal touches like a
bright handbag to your outfit you
g g y y
break the “too formal look”
without being too risky
•Don’t be afraid to show off your
personality but keep the look chic
and classy
•You can avoid a full suit by
matching a cardigan with skirt or
pants

65. SOME EXTRA TIPS FOR WOMEN
•Avoid extra high heels and too tight clothes
•If you wear pants use earrings to give you a
pants,
more feminine look
•If you wear skirt you must wear stockings (no
skirt,
runs!)
•Take care of your nail polish better transparent
polish,
than extreme colors
•If you have multiple piercings, consider wearing
y p p g , g
only one pair of earrings.
•Not show a bit too much cleavage or wear
g
transparent clothes
•If you aren’t sure whether you can wear
something, leave it at home!

66. WHAT TO WEAR TO A JOB INTERVIEW? (MEN)
Formal jobs: Keep it plain
and simple
•Wear a navy or gray suit that
fits you (tailored if you can)
•Skip out of anything that can
be perceived as too pretencious
p p
or distracting (monograms, a
super-big watch or cufflinks)
•Invest your money in a good
pair of elegant and classic shoes
and a coordinating belt
belt.
•Change your old computer bag
for a “real big-boy bag”
real bag

67. WHAT TO WEAR TO A JOB INTERVIEW? (2)
Creative jobs: Allow
yourself to be creative
•You can drop to suit a go for
an Oxfort t-shirt, a good
stylish
y retro coordinated
cardigan and a good denim or
a modern khakis pants.
•Skip out of anything that can
be perceived as too
pretencious or distracting
•Invest your money in a good
pair of shoes or high-top
sneakers.

68. THANKS!
Judit Sorribes Maite Reche
Tlf: 659 83 23 18 Tlf: 609 47 92 04
judit@cambiamania.com maite@cambiamania.com