Build a customer centric strategy, understand rules of CRM. Delivered at "CRM as a Strategy" event hosted by Loaded Technologies in Sydney on 28 Oct 2010.
Este documento promueve un programa educativo de 85% estudio virtual y 15% presencial cada 21 días, que enseña habilidades para el desarrollo personal y profesional. El programa está avalado por Marcela Jiménez, una ejecutiva de negocios con experiencia en coaching, neurociencias y marketing. El cronograma del primer semestre y los detalles de contacto se proporcionan al final.
La tía descrita es tonta y una gilipollas. Tu reputación y marca personal son iguales a la imagen mental que los demás tienen de ti. Es importante tener una buena reputación.
Brochure del evento de Neuromarketing Personal con los expertos Mauricio Bock, Neurocoach, Miguel Angel Ruiz, Neuromarketer y Andres Silva, Social Media Expert
Ser uno mismo es más importante que complacer a los demás. Si te adaptas al gusto de otros perderás tu propia identidad y autenticidad. Es mejor mantenerte fiel a ti mismo que cambiar quién eres para agradar a otros.
Nuestra identidad está determinada más por cómo los demás nos perciben que por cómo nos percibimos a nosotros mismos. Lo que los demás dicen de nosotros tiene más influencia sobre quiénes somos que lo que decimos de nosotros mismos.
Este documento trata sobre cómo nuestros pensamientos y creencias determinan nuestro comportamiento y resultados. Explica que tenemos hábitos mentales inconscientes que restringen nuestro progreso y que el cerebro es maleable, permitiendo cambiar esos hábitos mediante la modificación de las sinapsis y la mielina. También enfatiza la importancia de ser consciente de nuestras propias presuposiciones y vivencias pasadas que nos condicionan, y que al cambiar esas presuposiciones podemos cambiar nuestra vida.
Este documento fornece uma introdução ao neuromarketing, abordando três tópicos principais: (1) Uma breve história do neuromarketing e suas aplicações, (2) Como o cérebro humano processa informações de forma subconsciente e como isso afeta as decisões de consumo, (3) Diferentes abordagens de marketing, como o marketing experiencial, que apelam para as emoções do cérebro.
Este documento promueve un programa educativo de 85% estudio virtual y 15% presencial cada 21 días, que enseña habilidades para el desarrollo personal y profesional. El programa está avalado por Marcela Jiménez, una ejecutiva de negocios con experiencia en coaching, neurociencias y marketing. El cronograma del primer semestre y los detalles de contacto se proporcionan al final.
La tía descrita es tonta y una gilipollas. Tu reputación y marca personal son iguales a la imagen mental que los demás tienen de ti. Es importante tener una buena reputación.
Brochure del evento de Neuromarketing Personal con los expertos Mauricio Bock, Neurocoach, Miguel Angel Ruiz, Neuromarketer y Andres Silva, Social Media Expert
Ser uno mismo es más importante que complacer a los demás. Si te adaptas al gusto de otros perderás tu propia identidad y autenticidad. Es mejor mantenerte fiel a ti mismo que cambiar quién eres para agradar a otros.
Nuestra identidad está determinada más por cómo los demás nos perciben que por cómo nos percibimos a nosotros mismos. Lo que los demás dicen de nosotros tiene más influencia sobre quiénes somos que lo que decimos de nosotros mismos.
Este documento trata sobre cómo nuestros pensamientos y creencias determinan nuestro comportamiento y resultados. Explica que tenemos hábitos mentales inconscientes que restringen nuestro progreso y que el cerebro es maleable, permitiendo cambiar esos hábitos mediante la modificación de las sinapsis y la mielina. También enfatiza la importancia de ser consciente de nuestras propias presuposiciones y vivencias pasadas que nos condicionan, y que al cambiar esas presuposiciones podemos cambiar nuestra vida.
Este documento fornece uma introdução ao neuromarketing, abordando três tópicos principais: (1) Uma breve história do neuromarketing e suas aplicações, (2) Como o cérebro humano processa informações de forma subconsciente e como isso afeta as decisões de consumo, (3) Diferentes abordagens de marketing, como o marketing experiencial, que apelam para as emoções do cérebro.
Este documento resume el fenómeno de Pokémon Go, incluyendo su historia de 20 años y 3 años de desarrollo, cómo ha generado locuras entre los jugadores, y las oportunidades de emprendimiento que ha creado en áreas como comida, tours, alojamiento y merchandising. También analiza cómo los desarrolladores han tratado de revivir el juego con eventos temáticos.
Este documento presenta la información sobre un curso de neuroventas dictado por Eric López Pastor. El curso enseña técnicas de ventas efectivas basadas en el conocimiento del comportamiento humano y la psicología para generar valor en el cliente y acelerar su proceso de decisión. El curso también cubre temas como los atributos funcionales que se deben promover en diferentes productos, la importancia de la innovación y el valor agregado, y casos prácticos de cómo vender distintos productos apelando a la mente del cliente.
Neuroventas tema 2. las neuro ventas frente a las ventas tradicionalesEric López
El documento compara las ventas tradicionales con las neuroventas. Las ventas tradicionales se enfocan principalmente en la lógica y racionalidad, mientras que las neuroventas se basan en los descubrimientos de la neurociencia sobre cómo funciona realmente el cerebro humano a la hora de tomar decisiones. Las neuroventas utilizan técnicas como contar historias y apelar a diferentes sentidos para influir en la parte emocional e inconsciente del cerebro.
Este documento habla sobre la aplicación de la neurociencia a la venta. Explica que para vender efectivamente hay que comprender cómo funciona el cerebro humano y apelar más a las emociones que a la lógica. Recomienda identificar los miedos y deseos del cliente, despertar su atención de manera emocional y generar confianza para lograr la venta. También enfatiza la importancia de hacer buenas preguntas, mostrar el valor de lo que se ofrece y mantener una actitud positiva.
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Este documento describe qué es un insight y para qué sirve. En menos de 3 oraciones, resume que un insight es una nueva comprensión de los pensamientos y comportamientos de los consumidores que puede inspirar estrategias de comunicación, posicionamiento e innovación de una marca. Un buen insight debe ser relevante, real, de alcance e inspirador para transformar el valor de una marca.
The overwhelming success of the web 2.0, with online social networks as key actors, has induced a paradigm shift in the nature of human interactions. The user-driven character of these services for the first time has allowed researchers to quantify large-scale social patterns. However, the mechanisms that determine the fate of networks at a system level are still poorly understood. For instance, the simultaneous existence of numerous digital services naturally raises the question under which conditions these services can coexist. In analogy to population dynamics, the digital world is forming a complex ecosystem of interacting networks whose fitnesses depend on their ability to attract and maintain users' attention, which constitutes a limited resource. In this paper, we introduce an ecological theory of the digital world which exhibits a stable coexistence of several networks as well as the domination of a single one, in contrast to the principle of competitive exclusion. Interestingly, our model also predicts that the most probable outcome is the coexistence of a moderate number of services, in agreement with empirical observations.
This document discusses sensory marketing and creating multisensorial experiences for consumers. It makes three main points:
1) Most brands only appeal to one or two senses like sight or sound, but don't explore other sensory stimuli.
2) There are many unexplored sensory stimuli across different senses like smell, touch, and sound that brands don't take advantage of.
3) Brands need to appeal to multiple senses simultaneously to create richer consumer experiences and drive greater perceived value and loyalty. It provides the example of Air France appealing to sight, sound, taste, and smell to enhance the flying experience. The conclusion is that marketers should make use of all the senses in their communications rather than focusing on just
El documento habla sobre los insights. Un insight es una idea o comprensión repentina que proporciona una nueva y valiosa perspectiva. Los insights suelen ser el resultado de una observación aguda o una conexión inesperada entre ideas aparentemente no relacionadas.
El neuromarketing consiste en aplicar técnicas de neurociencia al marketing para estudiar cómo la publicidad y otras comunicaciones afectan el cerebro humano y predecir el comportamiento del consumidor. Se utiliza principalmente para el diseño de productos, branding, posicionamiento, targeting y ventas mediante un mejor entendimiento de los estímulos subconscientes que influyen en las decisiones de compra.
El documento describe el neuromarketing, que utiliza técnicas de neurociencia como el escáner cerebral FMRI para comprender mejor cómo los consumidores responden a los anuncios y marcas a nivel cerebral inconsciente. Esto permite a las empresas desarrollar estrategias de marketing más efectivas que influyen en los sentimientos y conductas de compra de los consumidores.
Esta presentación fue presentada en el Desayuno de la Asociación Peruana de Empresas de Investigación de Mercada el Viernes 21 de Agosto del 2009 en el Hotel El Pardo (Lima-Perú).
La conferencia estuvo a cargo de Cristina Quiñones, Director Gerente de Consumer Insights EIRL, consultora especializada en la generación de insights del consumidor para la innovación de marketing. Asistieron cera de 80 particpantes de diferentes empresas comerciales y de servicios interesados en obtener capacitación en insighs del consumidor. Más información?
Web: www.consumer-insights.com.pe
Blog: www.consumer-insights.blogspot.com
Facebook: www.facebook.com/consumer.insights
The document provides an overview of neuromarketing, including its history, techniques, case studies, critiques, and future perspectives. Neuromarketing uses technologies like EEGs and fMRIs to measure brain activity and understand consumers' emotional engagement and memory formation related to products and ads. A key case study examined consumer preferences when drinking Coke vs Pepsi while being scanned; findings revealed cultural influences on brand perceptions. Both pros and cons are discussed, such as its ability to target the unconscious mind but also potential ethical issues with "brainwashing" techniques. The future of neuromarketing is debated, with some believing it will become standard for product development while others question if added regulation may be needed.
Alguien me puede decir qué diablos es un insight?DDB Latina
El documento define e insight como una profunda comprensión o revelación sobre las motivaciones y comportamientos de las personas. Según los expertos en publicidad citados, un buen insight va más allá de simplemente describir hechos, y se enfoca en revelar por qué la gente piensa y actúa de ciertas maneras, generando comunicaciones relevantes que conecten con el público a nivel emocional.
Este documento presenta información sobre técnicas y herramientas para identificar insights del consumidor. Explica que los insights del consumidor son descubrimientos que permiten entender las necesidades, deseos y motivaciones de los consumidores. También describe métodos cualitativos como entrevistas en profundidad que permiten conectar con los consumidores y extraer significados e insights valiosos para las empresas.
Estos ejemplos fueron proporcionados por algunos de los participantes al III Taller de Consumer Insights llevado a cabo en la ciudad de Lima por Consumer Insights EIRL, consultora especializada en la generación de insights del consumidor para la innovación de marketing (www.consumer-insights.com.pe). En estos talleres participan profesionales del campo del marketing, comunicaciones, publicidad e investigación de mercados. Saludos!
This presentation explores the role of the CMO in delivering Customer Experience (CX). In particular we look at emerging digital business models and how these affect the role and responsibilities of the CMO. The presentation reveals the operational challenges of implementing CX, best practices, and the key actions that CMOs can take to measure and manage CX effectively.
Digital marketing transformation: How IT can traverse the marketing divideGerry Brown
This presentation was given at the Ovum Industry Congress in Victoria, London on May 14th 2013. The goal was to advise CIOs and other IT professionals how to approach a collaboration with their marketing colleagues when considering the implementation of an integrated digital marketing system. The presentation covers the kind of systems that marketers need and want, the marketing operating environment and the marketers’ mindset that IT professionals need to consider, and how Marketing and IT can harmonise and work co-operatively. We assess how marketing processes combine with marketing automation, web site optimisation, and multi-channel marketing to leverage enterprise data assets and provide a better brand experience for the connected customer.
5 Reasons Why Unified Marketing is Not a MythTealium
We explain the historic challenges of data integration and integrated marketing and how market trends and technology advancements have made it possible to to achieve a unified view of the customer and highly orchestrated marketing interactions.
2015 Minneapolis, Mn - Fall AMA WorkshopsJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Este documento resume el fenómeno de Pokémon Go, incluyendo su historia de 20 años y 3 años de desarrollo, cómo ha generado locuras entre los jugadores, y las oportunidades de emprendimiento que ha creado en áreas como comida, tours, alojamiento y merchandising. También analiza cómo los desarrolladores han tratado de revivir el juego con eventos temáticos.
Este documento presenta la información sobre un curso de neuroventas dictado por Eric López Pastor. El curso enseña técnicas de ventas efectivas basadas en el conocimiento del comportamiento humano y la psicología para generar valor en el cliente y acelerar su proceso de decisión. El curso también cubre temas como los atributos funcionales que se deben promover en diferentes productos, la importancia de la innovación y el valor agregado, y casos prácticos de cómo vender distintos productos apelando a la mente del cliente.
Neuroventas tema 2. las neuro ventas frente a las ventas tradicionalesEric López
El documento compara las ventas tradicionales con las neuroventas. Las ventas tradicionales se enfocan principalmente en la lógica y racionalidad, mientras que las neuroventas se basan en los descubrimientos de la neurociencia sobre cómo funciona realmente el cerebro humano a la hora de tomar decisiones. Las neuroventas utilizan técnicas como contar historias y apelar a diferentes sentidos para influir en la parte emocional e inconsciente del cerebro.
Este documento habla sobre la aplicación de la neurociencia a la venta. Explica que para vender efectivamente hay que comprender cómo funciona el cerebro humano y apelar más a las emociones que a la lógica. Recomienda identificar los miedos y deseos del cliente, despertar su atención de manera emocional y generar confianza para lograr la venta. También enfatiza la importancia de hacer buenas preguntas, mostrar el valor de lo que se ofrece y mantener una actitud positiva.
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Este documento describe qué es un insight y para qué sirve. En menos de 3 oraciones, resume que un insight es una nueva comprensión de los pensamientos y comportamientos de los consumidores que puede inspirar estrategias de comunicación, posicionamiento e innovación de una marca. Un buen insight debe ser relevante, real, de alcance e inspirador para transformar el valor de una marca.
The overwhelming success of the web 2.0, with online social networks as key actors, has induced a paradigm shift in the nature of human interactions. The user-driven character of these services for the first time has allowed researchers to quantify large-scale social patterns. However, the mechanisms that determine the fate of networks at a system level are still poorly understood. For instance, the simultaneous existence of numerous digital services naturally raises the question under which conditions these services can coexist. In analogy to population dynamics, the digital world is forming a complex ecosystem of interacting networks whose fitnesses depend on their ability to attract and maintain users' attention, which constitutes a limited resource. In this paper, we introduce an ecological theory of the digital world which exhibits a stable coexistence of several networks as well as the domination of a single one, in contrast to the principle of competitive exclusion. Interestingly, our model also predicts that the most probable outcome is the coexistence of a moderate number of services, in agreement with empirical observations.
This document discusses sensory marketing and creating multisensorial experiences for consumers. It makes three main points:
1) Most brands only appeal to one or two senses like sight or sound, but don't explore other sensory stimuli.
2) There are many unexplored sensory stimuli across different senses like smell, touch, and sound that brands don't take advantage of.
3) Brands need to appeal to multiple senses simultaneously to create richer consumer experiences and drive greater perceived value and loyalty. It provides the example of Air France appealing to sight, sound, taste, and smell to enhance the flying experience. The conclusion is that marketers should make use of all the senses in their communications rather than focusing on just
El documento habla sobre los insights. Un insight es una idea o comprensión repentina que proporciona una nueva y valiosa perspectiva. Los insights suelen ser el resultado de una observación aguda o una conexión inesperada entre ideas aparentemente no relacionadas.
El neuromarketing consiste en aplicar técnicas de neurociencia al marketing para estudiar cómo la publicidad y otras comunicaciones afectan el cerebro humano y predecir el comportamiento del consumidor. Se utiliza principalmente para el diseño de productos, branding, posicionamiento, targeting y ventas mediante un mejor entendimiento de los estímulos subconscientes que influyen en las decisiones de compra.
El documento describe el neuromarketing, que utiliza técnicas de neurociencia como el escáner cerebral FMRI para comprender mejor cómo los consumidores responden a los anuncios y marcas a nivel cerebral inconsciente. Esto permite a las empresas desarrollar estrategias de marketing más efectivas que influyen en los sentimientos y conductas de compra de los consumidores.
Esta presentación fue presentada en el Desayuno de la Asociación Peruana de Empresas de Investigación de Mercada el Viernes 21 de Agosto del 2009 en el Hotel El Pardo (Lima-Perú).
La conferencia estuvo a cargo de Cristina Quiñones, Director Gerente de Consumer Insights EIRL, consultora especializada en la generación de insights del consumidor para la innovación de marketing. Asistieron cera de 80 particpantes de diferentes empresas comerciales y de servicios interesados en obtener capacitación en insighs del consumidor. Más información?
Web: www.consumer-insights.com.pe
Blog: www.consumer-insights.blogspot.com
Facebook: www.facebook.com/consumer.insights
The document provides an overview of neuromarketing, including its history, techniques, case studies, critiques, and future perspectives. Neuromarketing uses technologies like EEGs and fMRIs to measure brain activity and understand consumers' emotional engagement and memory formation related to products and ads. A key case study examined consumer preferences when drinking Coke vs Pepsi while being scanned; findings revealed cultural influences on brand perceptions. Both pros and cons are discussed, such as its ability to target the unconscious mind but also potential ethical issues with "brainwashing" techniques. The future of neuromarketing is debated, with some believing it will become standard for product development while others question if added regulation may be needed.
Alguien me puede decir qué diablos es un insight?DDB Latina
El documento define e insight como una profunda comprensión o revelación sobre las motivaciones y comportamientos de las personas. Según los expertos en publicidad citados, un buen insight va más allá de simplemente describir hechos, y se enfoca en revelar por qué la gente piensa y actúa de ciertas maneras, generando comunicaciones relevantes que conecten con el público a nivel emocional.
Este documento presenta información sobre técnicas y herramientas para identificar insights del consumidor. Explica que los insights del consumidor son descubrimientos que permiten entender las necesidades, deseos y motivaciones de los consumidores. También describe métodos cualitativos como entrevistas en profundidad que permiten conectar con los consumidores y extraer significados e insights valiosos para las empresas.
Estos ejemplos fueron proporcionados por algunos de los participantes al III Taller de Consumer Insights llevado a cabo en la ciudad de Lima por Consumer Insights EIRL, consultora especializada en la generación de insights del consumidor para la innovación de marketing (www.consumer-insights.com.pe). En estos talleres participan profesionales del campo del marketing, comunicaciones, publicidad e investigación de mercados. Saludos!
This presentation explores the role of the CMO in delivering Customer Experience (CX). In particular we look at emerging digital business models and how these affect the role and responsibilities of the CMO. The presentation reveals the operational challenges of implementing CX, best practices, and the key actions that CMOs can take to measure and manage CX effectively.
Digital marketing transformation: How IT can traverse the marketing divideGerry Brown
This presentation was given at the Ovum Industry Congress in Victoria, London on May 14th 2013. The goal was to advise CIOs and other IT professionals how to approach a collaboration with their marketing colleagues when considering the implementation of an integrated digital marketing system. The presentation covers the kind of systems that marketers need and want, the marketing operating environment and the marketers’ mindset that IT professionals need to consider, and how Marketing and IT can harmonise and work co-operatively. We assess how marketing processes combine with marketing automation, web site optimisation, and multi-channel marketing to leverage enterprise data assets and provide a better brand experience for the connected customer.
5 Reasons Why Unified Marketing is Not a MythTealium
We explain the historic challenges of data integration and integrated marketing and how market trends and technology advancements have made it possible to to achieve a unified view of the customer and highly orchestrated marketing interactions.
2015 Minneapolis, Mn - Fall AMA WorkshopsJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Minneapolis, Mn - AMA Fall Workshops 2015Jon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Integrating Marketing Session - Charlotte AMA Spring WorkshopJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
The document provides 9 tips for making an ecommerce business wildly successful. The tips include not rushing the website launch, focusing on the user experience, testing all aspects of the business, closely managing social media, incorporating social elements on the website, designing for mobile, prioritizing SEO, collecting customer information, and continuously evolving the business. The document also includes information about KAP System and their SMS solutions.
A brief but interesting presentation about CRM in a business. This presentation covers everything from history, purpose to the trends and issues surrounding CRM.
10 things Customer Obsessed Companies Do Differently LucieColt
This document outlines 10 things that customer-obsessed companies do differently from other companies. These include focusing on customer satisfaction and retention over acquisition, aligning brand strategy with customer experience, being agile and breaking down silos, using customer data to respond to customers in personalized ways and predict their needs, gaining insights from customer intelligence to improve products and services, investing specifically in the customer experience, recognizing that the customer journey is not linear, maintaining post-transaction engagement, investing in helpful content creation rather than just advertising, and ensuring flexibility to meet individual customer needs.
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
See how InsideView and Legal Zoom are using Tealium as the foundation of their digital marketing operations to drive superior results, including faster campaign time to market, and real-time engagement.
SugarCRM Presents the New Rules of Social CRMClint Oram
Your customers are driving the most profound change in how business is being done since the inception of the Internet. Become a Social Business or be left behind.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
The document provides an overview of customer relationship management (CRM). It discusses the importance of maintaining good relationships with customers in today's competitive business environment. The goals of CRM are to convert prospects into first-time customers, repeat customers, clients, advocates, and ultimately partners. Implementing CRM requires identifying customers, differentiating them, interacting with them, and customizing offerings. The textile industry stands to benefit from CRM given its business-to-business model and need for customization and quality control. Introducing CRM requires steps like identifying and differentiating customers and tailoring interactions and offerings to individual needs.
The document provides an overview of customer relationship management (CRM). It discusses the importance of maintaining good relationships with customers in today's competitive business environment. The goals of CRM are to convert prospects into first-time customers, repeat customers, clients, advocates, and ultimately partners. Implementing CRM requires identifying customers, differentiating them, interacting with them, and customizing offerings. The textile industry stands to benefit from CRM given its business-to-business model and need for customization and quality control. Introducing CRM requires steps like identifying and differentiating customers and tailoring interactions and offerings to individual needs.
One-Eighty's mission is to be leaders in the consumer attention economy by creating engaging connections between consumers and brands. Their goal is to offer media planning, buying, and future digital communications services. They aim to achieve business goals like increasing profits by launching a new digital division over the next three years, while maintaining costs and client satisfaction. Current clients include MGM, Vim, Pizza Pizza, and The Banana Republic.
This presentation details why a Social Media ROI Model is needed over the Traditional ROI Model, how to set up the model, and also introduces the concept of Engagement Value.
Optimize Marketing Automation to Acquire New Customers & Grow RevenueBryan Ehrenfreund
This document discusses how marketing automation can help companies acquire new customers and grow revenue. It provides an overview of marketing automation, how it has evolved from basic features to more advanced capabilities that enable engagement across channels. The document also explains that while marketing automation technology is valuable, organizations must focus on people, processes, data and content to fully leverage its potential and overcome common barriers to success.
The document discusses strategies for providing excellent customer service. It defines customer service and outlines its benefits such as continued success, increased profits, and improved morale. It then discusses the evolution of customer service and how expectations have changed with technology. New strategies are needed to meet evolving customer demands. The document provides several strategies for achieving customer satisfaction such as committing to quality service, knowing your customers and products, treating people with courtesy, and following through on promises. Building relationships with customers is also key to providing the best possible service.
Similar to Sydney - CRM as a Strategy 2010-10-28 (20)
Disrupt or be Disrupted: 4 Strategies to Deliver an Exceptional Customer Expe...Clint Oram
Are you disrupting your industry? If you aren't, then it's happening to you right now. The way to differentiate and win today is through an exceptional customer experience. Learn four key strategies for aligning your business and your employees around your customers.
Transforming the Customer Experience with SugarCRMClint Oram
Successful businesses create unique experiences...for their customers, their employees, their partners, their investors. What happens when you apply this principle to your customer service?
The document discusses how to use social media to generate sales leads. It outlines common social media pain points companies face and provides steps to establish a social media profile, engage with customers, publish content daily, and measure social media efforts. The overall message is that social media can be leveraged to drive customer engagement, thought leadership, and ultimately lead generation and sales.
Crm in the contact center nyc crm evolution 2013-08Clint Oram
The document discusses how bringing customer relationship management (CRM) into contact centers can improve the customer experience. It outlines the evolution of customer communication channels and contact center technologies over time. CRM integrated with an agent desktop can provide agents a 360 degree view of customers and help answer fundamental questions about better understanding customer needs, empowering agents, and delivering consistency. Factors for customer engagement success include optimizing work pre-call, reducing unnecessary talk time, increasing helpful talk time, and reducing wrap-up time. SugarCRM can integrate with contact center technologies like case management, knowledge bases, analytics and more to engage customers and build relationships.
Building Social Business Applications with OpenSocialClint Oram
Presentation delivered at E2Innovate conference on November 15, 2012 in Santa Clara, CA describing the OpenSocial standard for building collaborative, social context aware business applications.
Lets Get Real, Open Source & the Contact Center - Astricon 2012 KeynoteClint Oram
This is the keynote I gave at Astricon 2012 that discusses how open source is powering today's technology trends and is a dominant force in the evolution of the contact center.
CRM Acceleration - Social CRM One Step at a TimeClint Oram
The document discusses social CRM and how companies can engage customers through social media. It provides definitions of social CRM, outlines how the buying process has become more complex and social, and presents a model for a social CRM process from manual to optimized. The presentation encourages companies to start small by having their sales team listen to customers on social media through SugarCRM and other tools to gather more relevant customer information and form better relationships. It emphasizes that social CRM is part of CRM and companies should take advantage of customers already using social media.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Let’s make sure we are all on the same page here around a common definition of CRM. Plain and simple, Customer Relationship Management (CRM) is about attracting and retaining customers. Of course, you do not need a CRM system but a properly implemented CRM system, married with the a good CRM strategy and trained employees allows companies to attract and retain customers at a much greater rate. CRM allows companies to grow.
So what are the rules? The first one is that companies are no longer in control. The efficacy of the traditional communications department is dwindling. Press releases and email blasts become less important each day. The sooner one realizes this the better off that person will be.
A corollary of this participatory or social economy is that traditional marketing tactics are on the decline.
In a recent survey, marketing professionals clearly indicated that the traditional outbound, also know as “push” or interrupt-driven marketing tactics such as direct mail, phone calls and trade shows are losing importance while Inbound, permission-based tactics such as search marketing, and blogging are in the ascendance.
The first two rules show that customers are quite sophisticated. They do not trust companies as much as they do the participants on the Web whether those people are peers, friends or customers of a certain product. In this way, customer service has become the new marketing. A happy customer, to use a military term, is a force multiplier – meaning they not only benefit the customer with their business but they also hold the potential to become the best marketing a company could ask for because of tools such as Facebook and Twitter.
Here is a diagram of this new social interaction. In the old model, customers were not connected. The information source was the provider. Not anymore. Happy customers produce more customers.
So what do companies need to do. They need to join the conversation. If not, they will be defined by forces outside of their control.
Companies can bring order to choas by practicing the rules I have just outlined and harnessing the right tools to engage customers on their terms.
You can spend a fair amount of time on this one slide – anywhere from 2-10 minutes (or more if you are not careful). I would focus on key point on each ‘bullet’1 – Your whole organization and ecosystem is social and will become part of the process, if they have not already2 – If you want to continue to do business with your customers, you may need to adjust3 – Customers will talk at all hours of the day, you need to decide what they means to you4 – Email, Phone and Portals or NOT done, but there are many more channels available to people, they will use these other channels5 – Your customers want to Interact with you, not only transact6 – Your customers will evaluate your business, product and organization on a daily basis – how open and flexible are you?
Companies can bring order to choas by practicing the rules I have just outlined and harnessing the right tools to engage customers on their terms.
This process, sometimes known as Social CRM, helps companies listen, engage, share and communicate with buyers, prospects, influencers in the participation economy. Customer Relationship Management lies at the heart of it.
Traditional CRM is about pushing – Marketing Controlling the information FlowSales Telling Customer what they feel like, when they feel like itSupport and Service being cautious on what to share and when to share it
Sugar is…Open, Intuitive and Customer Focused
One of the main reasons the social media world has blossomed as it has is because the tools were so simple. It is hard to break Facebook or Twitter. Unfortunately, the same cannot be said for CRM tools. Often difficult to adopt and use, there has been more failure than success.For companies to truly engage with the social world, the product needs to be incredibly simple to use – which means it needs to tie into the leading social sites and to work on any internet-enabled device.
The application also needs to be incredibly flexible. The pace of technology change is accelerating rapidly, your CRM application has to be just as flexible to change whether it is through product integration, design process or calling APIs from social services.
So how do companies build this architecture of participation. In the current world, companies are already doing so but in a very inefficient way. Let’s say a customer has something negative to say about your company. Someone in marketing will most likely go to the following sources – twitter, the person’s blog, linkedin profile, search, company web site. The will begin to build a picture but it will take a long time. They may never even find a way to talk to the person. Now, imagine the following scenario…
You receive the twitter alert from within your CRM system and it is already associated with contact and account.
One can see all press releases and communications of the company
And call into the person directly from within the CRM application.