This document provides guidance on crafting a location-based marketing policy that protects customer privacy while still allowing contextual engagement. It recommends following an equation of Loyalty, Transparency, Accountability and providing Value to earn customer trust and ensure Privacy. The session will equip marketers with tools and best practices so the focus can remain on customer happiness rather than privacy concerns.

1. Localpoint®
© 2013 Digby. CONFIDENTIAL
Craft the Perfect Privacy-
Friendly Location Policy

2. Afraid your customers think they’re being tracked?

3. As a marketer, you may feel like you’re wearing a scarlet letter.

4. Fortunately, crafting a location-based marketing policy that
allows you to contextually engage customers while protecting
their data is a feat made easy with a simple equation…

5. Loyalty + Transparency + Accountability +Value-Add = Privacy

6. In this session, we’ll provide you the tools and best practices

7. so you only have to worry about making customers happy.

8. Eric
Newman
VP
Products
&
Marke6ng
July
24,
2013
Craft the Perfect Privacy-
Friendly Location Policy