The document outlines 7 principles for designing an AI system: it should have universal design elements; be respectful of users' cultures and beliefs; be non-racial and non-biased regarding users' races and beliefs; follow ethical principles; ensure user safety; use common sense; and must not exploit users or their environment. Additionally, the system should protect user privacy and the privacy of others in their social circle.

1. Universal
has design elements that are universal.
Respectful
towards user’s culture, social beliefs and ethnicity.
Non-racial
non biased and non-provocative attitude to
user’s race and beliefs.
Ethical
follows principles and approach that has positive
ethical value.
Safety
has it’s social impact that is safe for the User.
Common Sense
has geared towards common sense – behaves and
reacts to the user in a sensible way.
Non-abusive
must not exploit the user and the environment he is in.
•Protect Privacy
System’s feature and interaction must protect user’s
privacy and other humans in the social circle.