This document discusses communication barriers and performs a SWOT analysis. It identifies common communication barriers such as poor language skills, interruptions, overuse of idioms, lack of feedback, and poor listening. It then provides an overview of what a SWOT analysis is and how it is used to understand the strengths, weaknesses, opportunities, and threats of a project or business. The document outlines the internal and external factors analyzed in a SWOT and provides examples of strengths, weaknesses, opportunities, and threats.

1. TOPIC: Overcoming the Communication barriers; SWOT Analysis
Karan Raj
Manas Agrawal
Mohammad Nadeem
Mohammad Saquib

3. 1. Poor language skills
2. Interruption and
3. Overuse of idioms
4. Emotional interference
5. Absence of feedback
6. Poor listening skill or Inattentiveness
7. Not speaking with clarity
8. Variation in accents in different countries
9. Wrong perception and wrong inferences
10. Information overloaded
11. Miscommunication
12. Punctuation
Muddled messages
Wrong assumption

12. • A technique that enables a group of individuals to
move from everyday problems and traditional
strategies to fresh prospective
•SWOT analysis looks at your strengths and
weaknesses, and the opportunities and threats your
business faces.

13. • The SWOT Analysis Framework is very important
and useful tool to use in making management and
other business applications.
• As a basic tool its mastery is a fundamental
requirement for the marketers, entrepreneurs of
business person.
•A Clear understanding of SWOT is required for
business majors.

14. •Technique is credited
to Albert Humphrey
Who led a research
project at Stanford
University in the
1960s and 1970s.
• Planning tool use to
understand Strengths,
Weakness,
Opportunities,, &
Threats involved in a
project/business.
•Used a framework for
organizing and using
data and information
gained from situation
analysis of internal
and external
environment.

15. Internal Environment
External Environment

16. STRENGTHS
Characteristics of the
business or a team that
give it an advantage over
other in the industry.
Possible tangible and
intangible attributes,
internal to an
organization.
Beneficial aspects of
the organization or the
capabilities of an
organization, process
capabilities financial
resources, product and
services, customer
goodwill and brand
loyalty.

17. Examples
Abundant financial resources, Well known
brand name, Economies of scale, Lower cost
[Raw materials or processes], Superior
management talent Better marketing skill,
Good distribution skill, Committed
employees

18. WEAKNESSES
Characteristics that place
the firm at a disadvantage
relative to others.
Detract the organization
from its ability to attain the
core goal and influence its
growth.
Weakness are the factors
which do not meet the
standards we feel they
should meet. However
weakness are controllable.
They must be min8imized
and eliminated.

19. Examples

20. Dell SWOT analysis 2013
STRENGTH WEAKNESS

21. OPPORTUNIOTIES

22. Examples

24. THREATS

25. Examples