SWOT analysis is a strategic tool for evaluating an organization's internal strengths and weaknesses alongside external opportunities and threats, aiding in informed decision-making and strategic development. Originating in the 1960s, it consists of four components: strengths, weaknesses, opportunities, and threats, applicable across various fields such as business and personal development. The analysis helps organizations identify focus areas, improve resource allocation, and enhance competitive advantage while adapting to changing market dynamics.