in which we are presented the topic of Swot analysis of the Nestle Company

1. ASSIGNMENT ON SWOT ANANLYSIS
Submitted to : M. Tahreem Aqsa
Submitted by : Sarmad Ali
Subject : Marketing Management
Class : MSC (Morning)
Date : 04/02/2016

2. Introduction
Nestle’s origins date back to 1866, when two separate Swiss enterprises
were founded that would later form the core of Nestlé. In the succeeding
decades, the two competing enterprises aggressively expanded their
businesses throughout Europe and the United States.

3. Vision
“ To be a leading, competitive, Nutrition, Health and Wellness company delivering
improved shareholder value by being a preferred corporate citizen , preferred
employer, preferred supplier selling preferred products.”

4. Mission
“Nestle is the world’s leading nutrition, health and wellness of company. Our
mission of “Good Food, Good Life” is to provide consumers with the best tasting ,
most nutritious choices in a wide range of food and beverage categories and
eating occasions, from morning to night.”

5. SWOT ANALYSIS
Strength
• Strongbrand name.
• Socially responsible company.
• Innovative .
• Multinational.
• Qualityproducts.
• The world’slargestprocessedfoodandBeverage Company.
• Presence inalmosteverycountry.
• Strongbrands like Nescafe,Maggi andCereal.
• Highqualityandstrong R&D team.
• Dedicatedandfocusedcompany.
Weakness
• Selectiveinvestmentdue touncertaineconomicandpolitical conditions.
• Lack of awarenessamongthe targetmarket.
• Complex supplychainmanagement

6. • Subsidiariesdifficulttomanage.
• Too much productdistractsfromcore business
Opportunities
• Pakistanisthe 7th largestproducerof milkinthe world.
• Creditpolicycanbe adoptedto increase sale.
• Potential toexpandtosmallertownsandothergeographies.
• Expansionof productfolio
• Furtherdevelopmentof global brand.
• Emergingmarketpenetration.
• More healthbasedproducts.
Threats
• Global image mayharm all brandsif one brandfails.
• Newdiettrends.
• Immense competitionfromthe organizedaswell asunorganizedsector.
• There isno entrybarrierfor newentrants.
• Taste of consumerisdifficulttochange.
• Inflationisgettinghigherandpurchasingpowerof peopleisdecreasing.