2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. Apple
Гончаренко Павел
Дубовик Максим
Миронов Александр
Морозов Вячеслав
Толкачев Иван
2. 1. История развития
2. Стратегии Apple
3. Система ценностей Apple
4. Организация и желаемое поведение
5. SWOT - анализ
3. 2010, iPad
2008, AppStore
2007, iPhone
2006, MacBook with Intel chips
2003, iTunes / Power Mac G5
2001, iPod
1998, iMac
1997, Rehiring Jobs
1996, Acquisition with NeXT
1994, PowerMac Family
1987, Mac II 1991, Powerbook
1985, First ever quarterly loss, laid of one-fifth of employees
1985, Resignation Jobs
1984, Macintosh
1983, Apple Lisa
1978, Apple II
1976 Foundation
1976 1980 1985 1989 1991 1993 1995 1997 2005
The Steve Jobs The Sculley Years The Steve Jobs
Years Years
The Spindler Years The Amelio Years
5. Стратегия Apple
Not only Personal
Computers…
Apple – стильный бренд
Apple сегодня является самой модной компанией в мире IT.
Выпускает популярные во всем мире mp3-плееры, компьютеры
Macintosh, которые приобретают все люди, желающие быть не
похожими на других (т.е. на пользователей Windows), и коммуникаторы
iPhone, ставшие самым громким гаджетом последних лет.
6. …but also Portable Devices
Маркетологи Apple активно используют правило дефицита. До представления
новых продуктов компании, Apple не делает никаких анонсов, не сообщая ни
прессе, ни кому бы то ни было еще какую-либо информацию о них, тем
самым создавая нездоровый ажиотаж и завышенные ожидания.
7. Создание достаточно простых в
обращении
продуктов, решающих в первую
очередь проблемы
пользователей.
Ноутбуки Macintosh являются
одними из немногих в
индустрии, лишенными разного
рода наклеек, сообщающих
пользователю о своей
характеристике.
Создание продуктов, не
содержащих
в себе ничего лишнего.
Дизайн прост, но в это же
время великолепен.
Вокруг компании
сформировано достаточно
обширное комьюнити
преданных фанатов, которые
моментально разносят молву о
каждом новом продукте.
8. Вместо того чтобы под завязку набить свой продукт функциями, они ориентируются на
определенный аспект опыта пользователей и соответственно строят продукт вокруг него.
Apple Device Mobility Input Media Apps Phone Camera Video
Name Player Capture
iPod Wearable Buttons Media - - - -
shuffle Player
iPod Wearable Touch Media Lite - - -
nano Player
iPod Pocket- Touch Media iOS - Crappy Good
touch able Player
iPhone Pocket- Touch Media iOS Phone Good Good
able Player
iPad Bag-able Touch Media iOS - - -
Player
MacBook Portable Keyboard, Media MacOS - - -
Mouse Player
9. Product Strategy
Удивительн
ая • Multi-touch
простота в интерфейс
использова • Click-wheel
нии
Компания
использует свои • Mac OS X
операционная
уникальные система
возможности, чтобы Полная собственной
интеграция
развивать свою разработки
ОС, оборудование, • Прилагаемое ПО и
драйвера
приложения и
сервисы
• Следование
установленному
Инновацио стилю (iPod, iMac)
нный
дизайн • Самая
экологическая IT
компания
10. Бренд-management
Узкий, целенаправленный
ассортимент продукции
―Продукты-хиты‖ вместо
последовательного
наращивания
Устойчивые внедрения, в
сочетании с основными
принципами
11. В компании царит
Даже самые лучшие
жесткая дисциплина, а по Сотрудникам не
работники могут получить
количеству сверхурочных разрешено делится
жестокий выговор в
часов она прочно какой-либо информацией
компании за какие-то
лидирует во всем о новых продуктах.
мелочи.
Западном полушарии.
Несмотря на это на
В первую очередь Платят на Apple менее каждую вакансию в
ценится равноправие щедро, чем в других компании претендуют
между сотрудниками. компаниях. десятки, иногда — сотни
желающих.
Даже старшие менеджеры и председатели совета директоров компании
вынуждены искать место для парковки наравне с остальными служащими
компании.
12. 1. Мы предлагаем изделия высшего качества.
2. Наши изделия изменяют жизнь и труд людей.
3. Наши изделия освобождают людей от тяжелой и нудной работы, делают
мир более удобным для жизни.
4. Качество изделий фирмы обеспечивает уважение и преданность
потребителей.
5. Мы искренне заинтересованы в разрешении затруднений у потребителя.
6. Мы не идем на компромисс с этикой ради прибыли.
7. Мы ставим «агрессивные» цели и заставляем себя добиваться их.
8. Работа в командах важна для успеха фирмы.
9. Мы рассчитываем на увлеченность и достижения каждого.
10. Мы поддерживаем друг друга и вместе разделяем победы и
вознаграждения.
11. Мы стремимся к созданию атмосферы, в которой каждый может
почувствовать ощущение приключения и радости от работы на фирме.
13. Каждый поставщик
Идеальные поставщики
должен соответствовать
Прежде всего, для Apple те, которые понимают
самым высоким
важны инновации. культуру и требования
стандартам в отношении
Apple.
всех товаров и услуг.
Приверженность к
строгой проверки
качества.
обеспечение высокой оценки от пользователей
14. Точно знать, чего хочет клиент в тот момент, когда он этого хочет
Быть не таким, как все. Мыслить нестандартно.
Успех влечет за собой другой успех, поэтому во всем надо стремиться к
успеху.
Быть предприимчивым. Искать возможности для совершения большого
прорыва.
Концентрация на результате.
Обратная связь. Извлечение пользы из пожеланий клиентов.
Введение инноваций.
Непрерывное обучение.
16. ИТ-
инфраструктура и
предоставляемые
ИТ-услуги.
Использование
Выбор
бизнес-
архитектуры ИТ.
приложений.
Инвестиции в ИТ
Роль ИТ в Решения, которые и приоритеты в
принимаются в
корпорации. компании Apple выборе ИТ-
проектов.
17. МАТРИЦА СТРУКТУРЫ УПРАВЛЕНИЯ ИТ В APPLE
Решения Принципы ИТ Архитектура Инфраструкт Использован Инвестиции
Тип ИТ ура ИТ ие бизнес- в ИТ
приложений
ВД Решение ВД Реше ВД Реше ВД Реше ВД Реше
ние ние ние ние
Империя
бизнеса
Империя ИТ
Феодальное
устройство
Федеральное
устройство
Дуополия
Анархия
18. B2B Channels
B2C CUSTOMERS
Stores Resellers Large distribution On-line store
(274) (3000) (320) (36 Countries)
Absence of
Give high High service More capillary Drives huge differentiation Visibility on web Mass
visibility level distribution volumes of traffic avoided through & worldwide customization
corners
Flagship Serving local Very With one store acce
stores communities problematic, due to
95% of Zero investment from inexistent purchasing
customers Apple experience
don’t High quality experience Selected retailers
consider only (best Buy)
Mac Separate
space, serviced by
Apple staff
19. SWOT - анализ
STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
20. ITunes Music Store является отличным источником дохода, особенно
с IPod и доступностью c операционной системы Windows.
Apple Computer являются экспертами в развитии собственного
программного обеспечения и аппаратных средств.
Продукты Apple занимают свою нишу и по-этому у компании нет прямой
конкуренции в цене.
Сильные стороны
Веб-технологии могут быть использованы для повышения осведомленности о
продукте и продажах.
Низкий уровень долга делает компанию более маневренной.
Apple Computers имеют хорошую лояльность бренду.
Сильные исследования и развития отделов.
21. Слабые стороны
Слабая связь с Intel и Microsoft.
Слабое присутствие в сфере бизнеса.
Жизненный цикл продукта компании Apple очень мал, большая
часть доходов зависит от запуска новых продуктов и услуг.
Слабое присутствие на рынках, кроме образования и
издательской деятельности.
Доля рынка Apple далеко позади от главного конкурента -
Microsoft.
В прошлом отношения между Стивом Джобсом и работниками не
были хорошими, что приводит к потере репутации.
22. Увеличение червей и вирусов на персональных
компьютерах могут поспособствовать к появлению
антивирусов разработаных компанией Apple.
Сотрудничество Apple с другими компаниями является
слабыми, Apple может развивать хорошие отношения для
создания совместных предприятий.
Возможности
MP3-плееры и скачиваемая музыка очень востребованы.
Онлайн продажи компьютеров растут с быстрой скоростью.
Рынок ноутбуков сильно растет; Apple Computers должны
быть сосредоточены на разработке новых моделей, чтобы
удовлетворить потребности клиентов.
23. Риски
Компании, не видят, как продукты Apple совместимы с их
программным обеспечением.
На рынке ноутбуков Apple сталкивается с сильной
конкуренцией с компаниями Dell, HP, Sony и Toshiba.
Загрузка бесплатной музыки из других онлайновых источников
может повлиять на продажи через ITunes.
Программное обеспечение Apple, сотовые телефоны и другое
оборудование, дорогие по сравнению с другими конкурентами.
Microsoft выпустил Windows 7, которая стремительно набирает
долю на рынке.
Переключение в технологиях происходят очень быстро.
24. Цели
• 75% от общего объѐма продаж
• Кратковременный продукт
Потребитель и SME • Впечатляющие покупки
• Глубокий и квалифицированный подход
к покупателям
• Акцент на простоте и надежности
Образование • Типовые решения заключаются в одном
ноутбуке для каждого ученика и учителя
вместе с установкой беспроводной сети
• Необходимость в мощных
Предприятие, начальство и вычислительных машинах
креатив • Необходимость в интеграции и высоком
уровне обслуживания