SlideShare a Scribd company logo
(pronounced kids-wan)
In-App Banner Advertising
for Kids Apps Developers
By Swipea Kids Apps
Your App Marketing Needs?
§  Are you?
§  Doing a weekend sale or need more
immediate short-term app exposure &
discovery?
§  You need our KIDS1 One Day Campaign
§  Are you?
§  Launching a new kids app and want to
maximize your app exposure
§  Compliment your existing marketing mix
to improve app installs and store rankings
§  You have other unique needs to address
§  You need a custom KIDS1 campaign.
Contact us for personalized quote.
How does KIDS1 work?
§  KIDS1 is YOUR banner ads served in OUR
kids apps (aka in-app banner advertising)
§  Designed for optimum results, KIDS1:
§  Runs a new daily campaign every 24
hours (UTC 12.00 AM)
§  Only serves kids apps ads (< 10 years
old)
§  Large banner (600 x 440px) to give you
the creative space you need for
optimum exposure
§  Uses Bitly for reliable click tracking
and real-time geographical data
KIDS1 Click Tracking
Actual Screenshot: We use Bitly links to track clicks
and this real-time reporting is available to you 24
hours a day.
KIDS1 Campaign Sample
KIDS1 Pricing
§  One Day Campaign
§  Guarantee 4000 clicks
§  US$200 per campaign
§  CPC rate US$0.05
§  If you have a discount code, please
inform us before an invoice is issued
§  Custom, > 1 Day Campaign
§  Tell us about your needs and get a
personalized quote.
KIDS1 – Commercial Terms
§  A campaign is confirmed if the following
conditions are met, 2 days before campaign
starts:
§  Your 100% payment is received
§  Your banner artwork is received (600 x
440px, PNG, ~100kB)
§  If we fail to deliver 4000 clicks to you for a
KIDS1 One Day Campaign, a pro-rated
refund will be arranged. So far, it has not
happened (based on rate before discount)
§  We currently accept payment through
through PayPal (transfer and credit cards)
Swipea
Who are we & Contact info
By Swipea Kids Apps
Who Are We?
§  Established in 2012, we’ve been
developing and publishing educational
kids app on the iOS App Store.
§  We have recently started porting our
apps to Google Play and other Android-
based stores.
§  We have a user base and reach of over
1,000,000 families. (Swipea reach the 1M
app download threshold on July 10th, 2013)
§  We market our kids app through our own
brand – Swipea Kids App
Lets talk
§  Benjamin Chong
§  Email: marketing@gamebit-labs.com
§  Mailing list: http://eepurl.com/BhEyD
§  Consumer: http://www.swipea.com

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KIDS1 - Kids App Marketing by Swipea

  • 1. (pronounced kids-wan) In-App Banner Advertising for Kids Apps Developers By Swipea Kids Apps
  • 2. Your App Marketing Needs? §  Are you? §  Doing a weekend sale or need more immediate short-term app exposure & discovery? §  You need our KIDS1 One Day Campaign §  Are you? §  Launching a new kids app and want to maximize your app exposure §  Compliment your existing marketing mix to improve app installs and store rankings §  You have other unique needs to address §  You need a custom KIDS1 campaign. Contact us for personalized quote.
  • 3. How does KIDS1 work? §  KIDS1 is YOUR banner ads served in OUR kids apps (aka in-app banner advertising) §  Designed for optimum results, KIDS1: §  Runs a new daily campaign every 24 hours (UTC 12.00 AM) §  Only serves kids apps ads (< 10 years old) §  Large banner (600 x 440px) to give you the creative space you need for optimum exposure §  Uses Bitly for reliable click tracking and real-time geographical data
  • 4. KIDS1 Click Tracking Actual Screenshot: We use Bitly links to track clicks and this real-time reporting is available to you 24 hours a day.
  • 6. KIDS1 Pricing §  One Day Campaign §  Guarantee 4000 clicks §  US$200 per campaign §  CPC rate US$0.05 §  If you have a discount code, please inform us before an invoice is issued §  Custom, > 1 Day Campaign §  Tell us about your needs and get a personalized quote.
  • 7. KIDS1 – Commercial Terms §  A campaign is confirmed if the following conditions are met, 2 days before campaign starts: §  Your 100% payment is received §  Your banner artwork is received (600 x 440px, PNG, ~100kB) §  If we fail to deliver 4000 clicks to you for a KIDS1 One Day Campaign, a pro-rated refund will be arranged. So far, it has not happened (based on rate before discount) §  We currently accept payment through through PayPal (transfer and credit cards)
  • 8. Swipea Who are we & Contact info By Swipea Kids Apps
  • 9. Who Are We? §  Established in 2012, we’ve been developing and publishing educational kids app on the iOS App Store. §  We have recently started porting our apps to Google Play and other Android- based stores. §  We have a user base and reach of over 1,000,000 families. (Swipea reach the 1M app download threshold on July 10th, 2013) §  We market our kids app through our own brand – Swipea Kids App
  • 10. Lets talk §  Benjamin Chong §  Email: marketing@gamebit-labs.com §  Mailing list: http://eepurl.com/BhEyD §  Consumer: http://www.swipea.com