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Sweden days: Best cases of Swedish digital marketing
- 1. Sweden Days - Most successful cases within Swedish Digital Marketing Sweden Days 2011
- 2. AGENDA ABOUT DEASIGN (10 min) STATISTICS & TECHNICAL TRENDS (30 min) SWEDISH CASES ON DIGITAL MARKETING (50 min) LEARNINGS & DISCUSSION (30 min)
- 3. ABOUT DEASIGN (10 min)
- 4. DEASIGN GROUP DEASIGN FINLAND Digital Agency FRÖJD Established 2008 Production Company Established 2005 DEASIGN RUSSIA DEASIGN SWEDEN Digital Agency Digital Agency Established 2010 Established 1999 WE ARE WE DELIVER A digital group with strategy, creation Digital solutions for our clients internal and production in focus. and external digital channels. WE CONSIST OF WE CREATE 70 co-workers crazy about digital media. Brand value, sales and relationships by using digital channels.
- 5. WE ARE HELPING OUR CLIENTS iPad WITH THEIR Mobile Digital screens DIGITAL Applications PRESENCE. Web sites Web-tv DIGITAL Campaign sites PRESENCE Blogs Promo sites Online advertising Social networks Games & Competitions
- 6. SOME OF OUR CLIENTS
- 7. We are a full service agency Strategy Planning/analysis Production/Project Management Art Direction Webbdesign Information Architects Copywriting Motion design Front end development Back end development Web editing services
- 8. STATISTICS & TECHNICAL TRENDS (30 min)
- 9. RUSSIA GERMANY Users: 59 700 000 (42,8%) Users: 65 100 000 (79,1%) Growth 2000 - 2010: 1 825% Growth 2000 - 2010: 171,3% SWEDEN Users: 8 400 000 (92,5%) Growth 2000 - 2010: 107% VATICAN Users: 93 (11,2%) Growth 2000 - 2010: ?% *Internetworldstats.com, 2010 **NASA
- 10. RUSSIA GERMANY Users: 59 700 000 (42,8%) Users: 65 100 000 (79,1%) Growth 2000 - 2010: 1 825% Growth 2000 - 2010: 171,3% SWEDEN Users: 8 400 000 (92,5%) Growth 2000 - 2010: 107% VATICAN Users: 93 (11,2%) Growth 2000 - 2010: ?% *Internetworldstats.com **NASA
- 11. A good source of information: ”The youth barometer”
- 12. Usage of media, frequency. Sit in front of the computer/Internet: Listen to music: Look at ”normal” tv (not internet/phone): Listen to the radio: Read magazines in paper format: Watch a film/dvd/blueray: Play computer games: Every day A few times/ Once a week A few times/ Seldom Never Week month *Undomsbarometern 2011
- 13. How many friends do you have at Facebook? 281 *Undomsbarometern 2011
- 14. Over 50% of young people in Sweden are following one or more brands/ companies at Facebook. WHY? To get information & news (ca 82%) To show others that I like the company (ca 45%) To show the company that I like them (ca 45%) To get good offers (ca 41%) To give opinions on the companies products/services (ca 25%) To easier get in contact with them (ca 25%) To understand what others think about them (ca 12%) To find out which other people that likes them (1ca 10%) *Undomsbarometern 2011
- 15. SWEDISH CASES ON DIGITAL MARKETING (50 min)
- 16. What is a digital solution? INSIGHTS TARGET GROUP + CLEAR AIM + BRAND & PRODUCT + TECHNICAL POSSIBILITIES/CHANNELS + TRENDS+ CREATIVE CONCEPT = A SMART DIGITAL SOLUTION
- 17. Technical innovations effects digital marketing.
- 20. SAS Globe of Fortune Watch case video at: http://www.youtube.com/watch?v=MYD8YLOdRmg *Agency: CP+B Europe
- 21. SAS Globe of Fortune 117 857 turns/ 2 weeks *Agency: CP+B Europe
- 22. IKEA Showroom Watch case video at: http://www.youtube.com/watch?v=0TYy_3786bo *Agency: Forsman & Bodenfors
- 23. IKEA - Showroom *Agency: Forsman & Bodenfors
- 24. FN - Unselfish status Watch case video at: http://www.youtube.com/watch?v=V4BvSwoSn8M *Agency: Ogilvy Stockholm
- 25. FN - Unselfish status *Agency: Ogilvy Stockholm
- 26. Don´t tell Ashton Watch case video at: http://www.youtube.com/watch?v=C2a6NI9Rua0 *Berghs School of Communication
- 27. Don´t tell Ashton *Berghs School of Communication
- 28. Mini Getaway Stockholm Watch case video at: http://www.youtube.com/watch?v=WMWu1h_6OfE *Agency: Jung von Matt Stockholm
- 29. Mini Getaway *Agency: Jung von Matt Stockholm
- 31. Learnings Keep it simple. Do not re-invent the wheel. Have a strong communicative concept. Embrace the technical possibilites. Be ready to change and adapt. Be interactive. Build in share-ability in the solution.