This document summarizes a new online platform called Swappin that aims to connect unemployed and underemployed people so they can barter services instead of using money. It outlines problems with unemployment, presents Swappin as a solution by allowing people to use their talents as currency, and describes how the platform works by connecting members to swap services. It also discusses Swappin's goals of acquiring 500,000 members in the first year, its six-person team, plans for monetization after 100,000 users, and current funding goals of $200,000.

2. Swappin is a Movement
We exist to get people the services
they need by encouraging them to
use their talents as currency.

3. We Want a Revolution
U.S. Unemployment is at a 60-year high
with over 15 million people out of work
and millions more chronically under
employed. California alone has almost
two
million unemployed workers.

4. The Problem
There is pent up ability to work and
provide services; While at the same
time there is increasing demand, for
services, that goes unmet due to an
inability to pay with cash. This gap is
frustrating and unnecessary…

5. The Solution
By combining the economic benefits of
an online marketplace with the social
benefits of a community network,
Swappin will emphasize relationships
over money.

6. How it Works:
Collaborative Consumption
The Swappin community is built when
members join and make themselves
available to render services. Each
member is both a service purveyor
and receiver.

7. What we stand for…
Our Vision: A world in which people are
not defined by their employer.
Our Mission: To liberate human capability.

8. What Makes Swappin
Different?
There are many traditional and a few, very
successful, bartering networks that focus
on b2b and product swapping. Almost
none specialize in the swapping of talent.
Like many recent sharing startups born of
the current economy, Swappin is
conceived from a traditional business
model uniting with a collaborative
consumption one.

9. We Have First to Market
Advantage
Swappin connects people like a
matchmaking service. We don’t swap
products, we don’t use points or credits as
a proxy for dollars. Our goal is member
acquisition and we will remain a free
service until the first 100k members.
Unlike other sites, Swappin does not look
like an ecommerce site. It looks like a
community.

10. Target Markets:
Though we are attracting a variety of users with talents and
services to trade, our primary target groups are:
• Start-up community: Designers, developers, entrepreneurs
all have complimentary skills in this start-up space. Health
and beauty sector: This is a natural fit as this community
often swaps services already and usually has the
equipment.
• Collaborative Consumption attitudinal groups: Sharing
culture is rapidly expanding across demographics. Within
this attitudinal group, we can identify specific targets
(artists, local food, etc)
• Un or under-employed: Swappin gives this group a space to
create value while getting something in return. Rather than
being defined by an employer, people (re)define
themselves though what they have to offer.

11. Member Acquisition:
The Hair Stylist Strategy
(Trojan Horse)
Hairstylists are just one subgroup of many we’re targeting,
but the following describe why they are a primary target
group:
• Hairstylists are native traders
• Hairstylists see themselves as nonconformists
• Hair services are perfect currency
• Stylists talk to people all day
• They cross-pollinate with estheticians, manicurists, massage
therapists, acupuncturist, tattoo artists, and personal
trainers etc…
• They are easy to find… hair shows, hair academies, and
salons
• We have a very successful stylist, educator who is part of
our acquisition strategy.

12. Status
We went live this summer and we acquired
300 users with no marketing. Our target
is 500K users within the first year.

13. Our Team
We have a six person, part-time team
with experience building and
working with several companies from
very small to very large. The
Founder/CEO, currently VP at a local
public coffee company, was one of
the concept architects for the Apple
retail stores.

14. Monetization
We have a progressive, subscription
based, pricing strategy that kicks in
at 100K users. Our revenue goal for
the 1st year is $1.5M, $4M in the
second year and $9M by the end of
the third.

15. Current Funding Goal
We are looking for $200K this round to
be used for infrastructure and
marketing.

16. Join The Revolution
If you are interested in learning more,
please contact our founder, Denyelle
Bruno, at Denyelle@swappin.com.
Thank you.

17. Screenshots