This document summarizes a panel discussion on the worst social media marketing campaigns of 2010. The panelists discussed several campaigns that backfired or inappropriately used social media, including ones by Charmin, PETA, Old Spice, Kim Kardashian, Toyota, Ryan Air, Gawker, InsidetheBCS, Agent Provocateur, Mars Candy, NFL.com, Habitat UK, M&Ms, Current TV, Marshall's and more. The moderator thanked the panelists and attendees, expressing hope that marketers would learn from past mistakes and the discussion of poor campaigns would not be necessary in future years.

1. SMWNYC
New York, New York
February 3, 2010
S UXORZ 10!
The worst social
media marketing of
2010...

2. Metadata
Panelists:
Caroline McCarthy: CNET, @caro
Ian Schafer: DeepFocus, @ischafer
BL Ochman: Proof (BM), @whatsnext
Steve Hall: Adrants, @stevehall
Moderator:
Henry Copeland: Blogads, @hc
Web coordinates:
Twitter tags: #Suxorz, #SMNYC
Facebook group: http://bit.ly/SUXORZ10
Mob Map: http://bit.ly/suxorzmap

3. History: Suxorz '08 losers
HP pays for self-abuse Cisco spams wikipedia
with “the human network”
Summary of our fun in 2008: http://bit.ly/suxorz08

4. Suxorz '09 tin medalist
By a nearly unanimous vote, the
audience dinged Belkin for
blatantly polluting social media.

5. Round I: TMI

6. Charmin
http://lostnewyorkcity.blogspot.com/2009/11/oh-oh-me-
pick-me.html

7. Charmin
http://charminenjoythego.blogspot.com/2009/11/happy-thanksgiving-from-go-team.html

8. PETA vs mommy tweeps
Source:
http://kelbycarr.com/peta-fail-or-how-not-to-spread-the-word-on-twitter/

9. 03/27/09
Old Spice Residue is Evil (BL)
Source: http://residueisevil.com/

10. Kim Kardashian Tossing
Cookies
http://allieiswired.com/archives/2009/12/kim-kardashian-sued-by-cookie-diet-over-twitter-defamation/

11. Round II. Social media meets reality

12. Island Caretaker
http://www.islandreefjob.com.au/

13. Island Caretaker
http://www.islandreefjob.com/

14. Toyota
http://www.facebook.com/toyota

15. 03/27/09
Ricola Mystery Cougher
Source: www.ricolamysterycougher.com

16. Ryan Air
Source:
http://www.adrants.com/2009/02/helpful-blogger-brand-idiocy-social.php#more

17. Round III: To be or not to be?

18. Gawker Adverblog (Caroline)
Source:
http://gawker.com/5270707/about-that-vampire-blog-thing

19. INSIDEtheBCS

20. 03/27/09
Time Warner
Source:
http://www.whatsnextblog.com/archives/2009/10/three_top_ways_to_damage_your_brand
_with_social_media.asp

21. 03/27/09
Agent Provocateur
Source: http://www.adrants.com/2009/02/agent-provocateur-goes-wait-for-it.php#more

22. Round IV: Bonus round

23. 03/27/09
Mars Candy’s Fling
Source: www.fling.com,
www.flingchocolate.com

24. Twitter Billboard

25. http://deadspin.com/5420528/nflcom-gives-the-fans-a-stupid-racist-voice/

26. Habitat (Ian)
http://www.inquisitr.com/27226/habitat-uks-twitter-fail/

27. 03/27/09
M&Ms Red on Twitter (BL)
Source: twitter.com/mmsred

28. 03/27/09
M&Ms Green on Twitter
Source: http://twitter.com/mmsgreen

29. 03/27/09
Current TV (Steve)
Source: http://twitter.com/Jkretch/status/1596088784

30. 03/27/09
Marshall’s (Steve)
Source:
http://www.adgabber.com/video/when-all-else-fails-hire-an

31. 03/27/09
Twitter joyriders: “to grow your account you need to continuously
unfollow the people that are not following you back.”
Source: http://fullthrottlecountry.blogspot.com/2010/01/are-you-being-followed-finger-candy.html

32. 03/27/09
Jessica Northey cont’d

33. Thank you SMWNCY!
Panelists:
Caroline McCarthy: CNET, @caro
Ian Schafer: DeepFocus, @ischafer
BL Ochman: Proof (BM), @whatsnext
Steve Hall: Adrants, @stevehall
Moderator:
Henry Copeland: Blogads, @hc
Web coordinates:
Twitter tags: #Suxorz, #SMNYC
Facebook group: http://bit.ly/SUXORZ10
Mob Map: http://bit.ly/suxorzmap

34. No doubt amoral social media
marketeers, shamed three
years running, will finally grow
up and leave the Suxorz
unpopulated in '11. Mkay?
So see you soon on
Twitter, the virtual NYC.