TV and the collective brain

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A talk given to the SheSays SCAMP conference in July 2010 in which I think about how people are using Twitter to create a collective experience around TV programming.

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  • TV and the collective brain

    1. 1. I’m Jenni - a designer, a geek, a tea drinker, a mother - officially, a strategisthttp://www.flickr.com/photos/minafresh-amanda/53443429/sizes/l/in/photostream/
    2. 2. where we live social behaviours digital toolshttp://www.flickr.com/photos/sjdunphy/604473681/sizes/o/
    3. 3. where we live social behaviours digital toolshttp://www.flickr.com/photos/sjdunphy/604473681/sizes/o/
    4. 4. from relevance to resonance: the rebirth of the storyteller Jenni Lloyd hold this thought
    5. 5. this is a story about TV... and Twitter
    6. 6. hands up who remembers whenthere were only three channels?what was it like?
    7. 7. telly was communal we all watched the same thing - and talked about it the next day. Programmes were events.http://www.digital-tv.co.uk/blog/wp-content/uploads/2008/11/totp-300x276.jpg
    8. 8. but even with the 100s of channels we have now,people are finding ways of sharing telly events
    9. 9. and because the conversation is happening on an open platform we can start extracting the data and doing interesting things with ithttp://www.guardian.co.uk/football/world-cup-match-replay
    10. 10. we can understand how people are watching TV, and ‘hear’ what they think, as they tweet it http://datacopter.labs.nixmc.com/static/bb11/http://datacopter.labs.nixmc.com/static/bb11/
    11. 11. we can build conversations into programming and get live feedback on air http://datacopter.labs.nixmc.com/static/bb11/http://howtosavebillions.channel4.com/
    12. 12. from relevance to resonance: the rebirth of the storyteller Jenni Lloyd yes?
    13. 13. thank you for listening :)jenni.lloyd@nixonmcinnes.co.uknixonmcinnes.co.uktwitter.com/jennilloyd

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