a new way of marketing

1. SUStank
® stories

2. father and kid
father and his kid are flying with their personal
jet over the city doing their usual flight on a
beautiful Sunday morning. They ‘ve been doing
these flights over and over again , because the
father believed that his son could <<conquer>>
the world through sky . Meaning that all
problems can be solved right away , reality
problems forgot and best ideas to come up.
So , one morning during this common flight , the kid realises a new material
placed on rooftops that is so peculiar and looks like a pool in his eyes .
He asked his father :
-‘ Hey dad, is this really a pool on the top of roof ?
I can see a million of them . Why are they so many ? The little boy was
excited that he started counting each one of the peculiar <<pools>>.
-Then the father explains to him:
It seems , the father is knowing a lot about these new things.
Kid, these are not pools, but water tanks and they have a key role in our
lives.
It’s called Sustank ! You know, when rain falls , Sustank can collect it ,so we
don’t waste all the water . By this way , we can save water , be friendly with
the environment . Don’t you remember how many times we told about
environment , that we people with our actions make it worst and waste
many resources ; Well , there is a part of people ,who cares , respects
environment and would love to help . So , Sustank is a way of helping ,
caring and respecting not only environment but also ourselves .
-the temperature has increased the last years , and ice is melting .

3. So, we need to make something with water . Sustank can transform water
rain into potable water . Additionaly, your mother can use it for cooking ,
washing or plant watering . Therefore , a house can have its autonomy and
don’t waste neither energy or water .
Kid to father : Can we buy one as well father for our home ?
Father : Look son , do you wanna help ? I think you are a grown up now :)
Well , the kid agrees and the father tells him :
-So, there are three packages , Pebble, Oceania and Poseidon . Check those
via the website of Sustank. Then , decide which you prefer , look at the costs
and come over with your option.
I believe we can call some people for the installation or there can be a Do it
Yourself installation- i know you like games and constructions , so we can co-
operate
Ok dad, i am ready! Land the plane , i want Sustank!

4. Steven in Botswana
teven, 42, Chemical Engineer – Father of four and
Gardening Hobbyist.
Steven lives in a housing complex in the suburban
outskirts of Botswana’s capital city, Gaborone. He
has specifically chosen to live in this neighborhood
because of the opportunity the local housing
provides to possess a small to medium sized
garden.
He had always been fond of gardening as well as growing his own selection
of vegetables when the right season came. Because of the environmental
problems of drought and desertification that Botswana is currently facing,
this caused Steven to curtail his hobby expansion to a minimal area.
His water utilities bill had always been high since besides the fact that the
geographical area that he lives in has a very low annual rainfall, he also has 4
children that demand a considerable volume of treated water for cooking,
bathing, drinking, washing and household cleaning. Additionally, the local
authorities that control the water utilities have a history in interrupting the
water supply and in many cases for more than 5-6 hours at a time. You can’t
imagine what chaos this brings to a family of 6 when you have 2 fulltime
working parents, one infant and 3 kids that go to school.
Steven’s studies as a Chemical Engineer combined with his own personal
perspective, have led him to respect the environment he lives in and the
environment that he will leave as a legacy to his four offspring.
These reasons are more than enough to have made Steven to visit one of

5. Sustank’s local dealers, whom he had contacted whilst visiting a local
exhibition on the Environment and Sustainability. It was clear to him that
the solution that Sustank provided was optimal for his case. Being a
sustainable system for rainwater harvesting, Sustank once installed readily
provided purified water for his family and hobby needs, reduced
considerably his utilities costs, provided his household with a much needed
water supply autonomy, and promoted and satisfied his environmental-
friendly lifestyle.
His family income and savings allowed Steven to install the high-end model
branded Poseidon, which besides the standard cover that prevents
evaporation losses, mosquito breeding and contamination and
environmentally-friendly, recyclable, easy-to-clean material, also contains:
• the high level water filter (grade A, for drinking water purification,
• the sensors for water level, consumption and temperature
• the microprocessor & LCD screen for:
• monitoring saving and consumption data
• displaying day/week/monthly figures
• alarms (low/high water level, freezing temperature)
• Smart Sustank technology and subscription which offers the capability
of the system to suggest and/or prioritize the alternative rainwater
usage depending on activity demand (drinking, cooking, washing,
plant watering) and on weather forecasts, as well as to gather metrics
from the sensors and evaluate historic data to give accurate
recommendations on the demands of the household and suggest ways
to increase efficient use of the Sustank system, depending on its
location.
The consulting that Steven was provided at the dealer was free of charge

6. and gave him a clear insight of how the final installation would operate and
look like. He chose to install the tank on the roof of his home and adjusted
the plumbing to provide for a connection with selected taps within his
home. All this was accompanied with a 5 year warranty. Sustank provided
the plumbing companies for delivery and installation, leaving Steven free to
tend to his ripening tomatoes!
Taking into consideration the price hikes the water utility company has
announced for the coming years, Steven estimated that his payback period
would come to around two and a half years. He’s more than happy for his
choice, especially under the light of Sustank’s Corporate Social
Responsibility program, which provides part of their proceeds to sponsor
the installation of the Pebble system to impoverished districts of
developing countries that face critical water shortage.
to be continued..

7. SUStank
® stories