The document outlines sustainability initiatives in Santa Cruz County, focusing on climate action, transportation, marine conservation, and sustainable agriculture. It discusses the importance of education and public engagement in these areas, alongside challenges such as reducing car dependence and promoting affordable sustainable practices. Upcoming discussions will further explore housing sustainability in the region.

1. Sustainability
Santa Cruz County
The Inspiring Enterprise
www.theinspiringenterprise.com

2. What is Sustainability?
“Sustainability calls for a decent standard of
living for everyone today without
compromising the needs of future
generations”(www.un.org).

3. Today’s Topics
➔ City of Santa Cruz Climate Action Plan
➔ Transportation
➔ Marine and Coastal Watershed
Conservation
➔ Sustainable Agriculture
➔ UC Santa Cruz

4. Climate Action Plan
➔ Transportation
◆ Fuel Efficient/Clean Energy Cars
◆ Alternative Forms of Transportation
➔ Electricity Generation
◆ Solar Power
◆ Energy Storage

5. Transportation
➔ Metro Bus Service
➔ Highway 1 Commuters
➔ Passenger Rail Service
➔ Protected Bike Paths
➔ Car and Bike Sharing Programs

6. Discussion:
➔ What is the biggest challenge in getting
people out of their cars?
➔ How can we empower consumers through
direct financial incentives, to use alternative
forms of energy?

7. Marine and Coastal
Watershed Conservation
➔ Cowell’s Beach
➔ Monterey National Marine Sanctuary
➔ Long Marine Lab

8. Discussion:
Many efforts for marine and coastal watershed
conservation are focused on education.
➔ How can we engage the public in ocean and
waterway preservation?

9. Sustainable Agriculture
➔ City Blooms
➔ CA Certified Organic Farmers
➔ Center for Agroecology and Sustainable
Food Systems

10. Discussion:
➔ How can we encourage more sustainable
agricultural practices, while keeping food
products affordable?

11. UC Santa Cruz
➔ Campus Sustainability Plan

12. Discussion:
➔ How can we empower people of all
socioeconomic backgrounds to make
sustainable choices?

13. Next Week!
Housing in Santa Cruz County
6:00 - 7:30pm
Cruzio Atrium Classroom
www.meetup.com/Santa-Cruz-Social-Entrepreneurs