This document discusses the concepts of sustainability, ethics, environment, society, economy, values, risks, tools, trust, cradle-to-cradle principles, and references Rachel Carson's book Silent Spring as an early work bringing attention to environmental issues. It addresses topics like carbon emissions, renewable energy, resource usage, waste disposal, social and economic systems, innovation, legislation, and maintaining conditions that allow humans and the environment to coexist productively for current and future generations.

1. sustainability | matters

2. sustainability
Ethics
From the greek éthos.
The branch of philosophy that studies the
rational fundamentals that assign a
deontological status to human behaviour,
distinguishing it in good, just and morally
legitimate with respect to behaviour that is
considered evil or morally inappropiate.
Sustainability
The creation and maintenance of
conditions in which humans and the
environment coexist in a social and
productive harmony of consumption,
respectful of the present and future
generations.

3. systems | ecosystems
Environment
• Co2 emissions + carbon footprint
• energy efficiency + renewables + off-grid
• water usage + recycling
• agriculture + resources + raw goods
• metals + chemicals
• precious metal extraction + trade
• packaging and transportation
• waste disposal
• production surplus
Society
• work: helath, environmental security
• human + gender gap + rights
• stakeholders + ecosystems + production supply
chain
• Culture + community institutions + education
Economy
• generator of work and income
• Top bottom | bottum up
• circular ecnomy
• 2.0 + 3.0
• social – virtual currencies
• sharing economy models

4. values | risks
culture and promotion of responsible consumption
without sacrificing aesthetics and the values of
excellence, harmony and inclusion
attention to the planet's resources and human and
social conditions
encouragement of the culture and bond between
innovation and sustainability
development of innovative products and processes
anticipation and encouragement of legislation and
future protocols
enhancement of the reputation and image of both
internal and external stakeholders
competitiveness in a more attentive and responsive
environment opening to new market fields
legal and insurance risks
reputational damage
exclusion from market sectors - impairing growth
greenwashing

5. tools | trust
• integrity
• communication
• trasparency
• accountability
• traceability
• Metrics + footprint
• annual report
• Stakeholders
• reputation
• online + offline
• CSR
• certification
• code of ethics

6. cradle -to- cradle c2c
The principle where the industry
must protect + enhance all
ecosystems within its productive
lifecycle. Rethinking the frame
conditions that shape our process of
design + production
• environment + territory
• raw materials
• planning
• production + manifacturing
• life cycle
• end cycle
• recycle + upcycle
• environment

8. first read
Silent Spring | by Rachel Carson | 1962
the very first Manifesto of the environmental and sustainable
community, denouncing the use
of DDT, biocides and pesticides in agriculture

9. :
harmony | inclusion
March 7th 2016 | susi billingsley
Never underestimate the
power of a few committed
people to change the world.
Indeed, it is the only thing that
ever has.
margaret meade