Jobfinder bød i okt. 2013 i samarbejde med Capax og Mediehuset Ingeniøren Live velkommen til eventet "Styrk din rekruttering af specialister med sociale medier".
Styrk din rekruttering af specialister med sociale medier- Christina Just - C...Mediehuset Ingeniøren Live
Jobfinder bød i okt. 2013 i samarbejde med Capax og Mediehuset Ingeniøren Live velkommen til eventet "Styrk din rekruttering af specialister med sociale medier".
Hvordan udformer man sit CV, og hvorfor det kan være vigtigt i forhold til at fremtidssikre sin karriere? Hvordan man kan bruge sit CV strategisk i forhold til kompetence udvikling? Hvilke kvalifikationer har man og hvilke kunne være relevante at tilegne sig? Man skal holde sit CV ved lige - også når man ikke er jobsøgende. Det kan bruges til at sikre, at man har de kompetencer, som kan forventes, og ikke mindst har dem dokumenteret.
Udfordringen er, at mange IT-professionelle ikke tager nok uddannelse – og at deres CV’er derfor har tendens til at ruste, hvilket kan stille dem i en risikabel situation.
Her kommer en headhunter og fortæller, hvad der ses på, når de rigtige kandidater skal udvælges.
Emil Plaugmann, Headhunter, Capax Recruitment
Hvordan udformer man sit CV, og hvorfor det kan være vigtigt i forhold til at fremtidssikre sin karriere?
Styrk din rekruttering af specialister med sociale medier- Christina Just - C...Mediehuset Ingeniøren Live
Jobfinder bød i okt. 2013 i samarbejde med Capax og Mediehuset Ingeniøren Live velkommen til eventet "Styrk din rekruttering af specialister med sociale medier".
Hvordan udformer man sit CV, og hvorfor det kan være vigtigt i forhold til at fremtidssikre sin karriere? Hvordan man kan bruge sit CV strategisk i forhold til kompetence udvikling? Hvilke kvalifikationer har man og hvilke kunne være relevante at tilegne sig? Man skal holde sit CV ved lige - også når man ikke er jobsøgende. Det kan bruges til at sikre, at man har de kompetencer, som kan forventes, og ikke mindst har dem dokumenteret.
Udfordringen er, at mange IT-professionelle ikke tager nok uddannelse – og at deres CV’er derfor har tendens til at ruste, hvilket kan stille dem i en risikabel situation.
Her kommer en headhunter og fortæller, hvad der ses på, når de rigtige kandidater skal udvælges.
Emil Plaugmann, Headhunter, Capax Recruitment
Hvordan udformer man sit CV, og hvorfor det kan være vigtigt i forhold til at fremtidssikre sin karriere?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
9. 1. Minimumsprofil
2. Aktiver dit netværk
3. Del nyheder og job
fra niras.dk
4. Like og del nyheder
fra Company Page på
LinkedIn
5. Brand dig selv som
fagperson
Fem fede fif
NIRAS er Danmarks 3. største rådgivende ingeniørfirma. Det er en virksomhed i vækst, og pt. er vi 1400 medarbejdere, hvoraf de godt 1000 arbejde i DK.
NIRAS rådgiver om alt i et moderne samfund:Infrastruktur, veje, jernbaner, broerByggerier og hjælper industrienMiljøspørgsmål især inden for vandEnergi og klimaInformatik, hvor vi kan visualisere alt på digitale kortOg udviklingsbistand, hvor vi især har mange opgaver i Afrika
Grunden til, at vi har kastet os over LinkedIn er en burning platform. NIRAS har lige som alle andre store rådgivere brug for dygtige professionelle ingeniører med + 5 års erfaring. I 2014 har vi således brug for 200 ingeniører, dels til at dække den normale personaleomsætning, dels til store aktuelle projekter, hvor der mangler folkI øjeblikket er det gennemsnitlige ledighedsantal blandt danske ingeniører rekord lav. Det er derfor blandt de passive jobsøgende, at NIRAS skal positionere sig.
Det koster spidsen af en jetjager at brande en virksomhed. I NIRAS har vi valgt ikke at bruge millioner på det, men de penge, vi bruger, vil vi gerne bruge intelligent og kommunikere direkte med vores målgruppe. Et godt medie til det er bl.a. det sociale medie LinkedIn. Og hvorfor så det?
81 procent af alle ingeniører har en LinkedIn-profil - og dygtige mennesker kender andre dygtige mennesker.LinkedIn er suverænt det foretrukne medie, når passive kandidater bruger sociale medier.
Og NIRAS har haft stor succes med at bruge LinkedIn.På under et år har vi opnået en stigning på knap 200 procent i antal af followers på NIRAS’ Company Page – vel at mærke uden at købe LinkedIns dyre moduler til branding og samtidig med, at vi løser tonsvis af andre opgaver i en travl kommunikationsafdeling.
Og hvordan har vi opnået det? Vi kigge på trafikken på LinedIn, og kunne se, at meget trafik var koncentreret om folks profiler og virksomhedsprofilen , men det vil min kollega vende tilbage til.Men ud fra det koncentrerede vi os om tre ting, nemlig
Alle har en travl hverdag, og pointen med de 5 fede fif er, at hvis man bare får medarbejderne til at blive en lille smule bedre til at bruge LinkedIn, er det muligt at sprede nyheder og jobs ud viralt blandt rigtige mange folk – og vel at mærke igen blandt dygtige folk! Drop manualerne og beskrivelser på portalen, men læg vægt på fem enkelte ting, alle kan finde ud af.De 5 fif går ud på en minimumsprofil…Fiffene er trykt på en A4-side, der kan ligge på folks bord, og vi har trykt den på en plakat, der fx kan hænge ved kopimaskinerne eller kaffeøenMen det tager kun 5 min ;)
For at få medarbejderne til at tage fiffene til sig, allierede vi os med et korps af 20 frivillige LinkedIn-ambassadører, som vi kunne se var gode til at bruge LinkedIn. Alle forretningsenheder og kontorer har således en kendt kollega, de kan få let hjælp hos, hvis de lige har et spørgsmål.Ambassadørerne inviterede vi til en lille undersvisningstime, hvor vi fortalte dem om værdien af at bruge LinkedIn. Vi gav dem et lille kit, der består af en PowerPoint-præsentation, der fortælle om hvorfor det er genialt at bruge LinkedIn, handouts og plakaten med De fem fif - bordkort og en side på portalen med guidesOg så til vores arbejde med NIRAS’ virksomhedsprofil som NIRAS’ og måske verdens bedste LinkedIn-ambassadør vil fortælle om ;o)
Den tredje ting vi fokuserede på var hvordan vi arbejder med vores virksomhedsprofil og det gjorder vi på baggrund af disse tal fra LinkedIn….
Hvad kigger folk på, når de er på LinkedIn:Profile Views er topscoren! Det mest interessante er mennesker – hvilket er det vi fokusere på i de fem fede fif og med ambassadørkorpset.Ind-boxen, kan vi ikke pille ved, så den har vi valgt at se bort fraHome pagen, her er det interessante at alt det indhold der er genereret på NIRAS firmaprofilen her bliver publiceret ud til de store masser.Derfor vil jeg nu komme ind på hvad dette indhold kan bestå af og hvordan vi gør i NIRAS
På NIRAS firma profil bestræber vi os på at lave updates 1-3 gange om ugen.Vi sørger for mixe indholdet med henblik på at giv folk noget at komme efter – gerne noget fagligt interessant og relevant. Det er vigtigt at det ikke er en spejling af nyheder eller job fra NIRAs.dk. Selvom det kan være fristende for på LinkedIn har NIRAS mere en 5000 followers, mens en nyhed på niras.dk har i snit 150 besøg. Hvis vi vil have folk til at læse vores jobannoncer, kræver at vi er interessant at abonnere, med en blandet strøm af faglige artikler, jobannoncer, nyheder og diskussioner. Citat fra Bodil Damkjær, LinkedInkonsulent i Plingyou,”Det duer ikke, hvis profilen kun bliver brugt til employer branding. Vil virksomheder have folk til at læse jobannoncer på deres profil, kræver det en blandet strøm af faglige artikler, jobannoncer, nyheder og diskussioner. Og de skal ramme på linje med Ingeniøren.”Hvad er mere nærliggende end at linke til omtale på Ingeniøren (eksempel)
Her er 4 eksempler på indhold vi har publiceret fra firmaprofilen – her vist som de ser ud på en smartphone.Det kan være Faglige artikler eller videoer - f.eks. Hvor en NIRAS medarbejder brillere med interessant viden i en sammenhæng.Nyheder – gerne fra andre medier. Det er altid langt mere troværdigt når andre siger man er god.Medarbejder cases – med interessante medarbejder fra niras.dk eller andre medierJobopslag fra aktuelle jobsVi er i sær glad for at benytte tekster fra ingeniøren, da dette medie er velanset blandt vores målgruppe og ofte skriver om emner der er relevante for os.
Og når man så har mixet, er der nogle vigtige ting, når man lave sin updateBillede der er tydeligt og informativt, oven i købet med et ansigtTydeligt call to actionTekst der vil fungere både på web og på mobileplatformeTopfelt: 190 tegn med mellemrumCall to action: 47 tegn med mellemrum Beskrivende felt: 243 tegn med mellem – vises ikke på mobilHot-historieLink til Ingeniøren – artikel på ingeniørens niveau
Udover forøgelsen i followers på knap 200%, har indsatsen også haft andre prositive sidegevinster.Selvom vi ikke først havde defineret vores egene medarbejdere som primær målgruppe, har der særligt i denne gruppe været udslag i entusiasme og intern stolthed.Med de synes, at det er fedt at dele, at man er på en spændende arbejdsplads i vækst med dygtige kolleger.Øget stolthed hos ambassadørkorpset – flere var meget stolte over at blive valgtSkægt at se, at folk udefra interagerer på opslagOg ja, så at blive inviteret til at stå her i dag og fortælle om vores rejse ;o)
Og lige det sidste fif til jer alle sammen. Der er ingen Jantelov på LinkedIn, brug titelfeltets 120 karakterer til at brande dig selv som en dygtig fagperson. Se i programmet – det virker!