Online Surveys 101

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A quick how-to for survey research.

Business Technology

What is survey research? Online surveys Telephone surveys Structured face-to-face interviews Asking structured questions

Surveys versus other qualitative methods When a you want to know… … you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A survey How usable is our Web site? What do our users generally dislike about our Web site? What kinds of features should we include in our new Web site? Qualitative research method

Is a survey the right research method? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yes No

Is it time to do a survey? Yes No Discovered questions and answers through Qual research? Clear idea of all possible questions and answers? Yes No Formulated all questions and possible answers? Do a survey Do more Qual research Yes Pilot test the questions No

Asking good questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sampling and its implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Probability Sample Non-probability Sample

The lay of the land: descriptive statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Predicting behavior: inferential statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The tools you need Online Survey Tool Statistical Analysis Software

The skills you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The payoff you’ll get ,[object Object],[object Object],[object Object]

What you won’t learn… ,[object Object],[object Object],[object Object],[object Object]

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