1. 1. What is your gender?
a. Male
b. Female
2. What is your age?
a. 18
b. 19
c. 20
d. 21
e. 22
f. 23
3. Do you have a smartphone?
a. Yes
b. No
4. Which operating system do you prefer?
a. Android
b. iOS
c. Windows Phone
d. Others, please state
5. What brand of phones do you like the most?
a. Apple
b. Blackberry
c. HTC
d. Nokia
e. Samsung
f. Sony
g. Others, please state

2. 6. How much are you willing to spend on a phone?
a. RM 1 – RM 500
b. RM 501 – RM 1000
c. RM 1001 – RM 1500
d. RM 1501 – RM 2000
e. RM 2001 – RM 2500
f. RM 2501 – RM 3000
7. How often do you change your phone?
a. 1 – 12 months
b. 13 – 24 months
c. 25 – 36 months
d. 36 – 48 months
e. Not until the phone gives problems
8. What do you do the most with your phone?
a. Messaging
b. Phone calling
c. Internet browsing
d. Entertainment (Gaming/Music/Video/Books)
e. Taking pictures/recording videos
9. Which do you think is the best resolution for the phone’s camera?
a. 0 MP – 4 MP
b. 5 MP – 9 MP
c. 10 MP – 14 MP
d. 15 MP – 19 MP
e. 20 MP – 24 MP

3. 10. Which do you think is the best resolution for the phone’s resolution
a. 800 x 480 (e.g. Samsung Galaxy S2)
b. 1136 x 640 (e.g. Apple iPhone 5/Apple iPhone 5S)
c. 1280 x 720 (e.g. Samsung Galaxy S3/HTC One X)
d. 1920 x 1080 (e.g. Sony Xperia Z1/LG G2)
11. Do you prefer on-screen button or off-screen button?
a. On-screen (e.g. Sony Xperia Z1/LG G2)
b. Off-screen (e.g. Apple iPhone 5S/Samsung Galaxy S4)
12. How often do you check your phone per hour?
a. 1 – 5 times
b. 6 – 10 minutes
c. 11 – 15 minutes
d. 16 – 20 minutes
13. Which screen size do you prefer?
a. 1.1 – 2.0 inches
b. 2.1 – 3.0 inches
c. 3.1 – 4.0 inches
d. 4.1 – 5.0 inches
e. 5.1 – 6.0 inches
f. 6.1 – 7.0 inches
14. How many apps did you download?
a. 0 – 19 apps
b. 20 – 39 apps
c. 40 – 59 apps
d. 60 – 80 apps

4. 15. What is the main use of your camera?
a. Taking memories (e.g. friends, families, selfies)
b. Photography (e.g. landscape, environments)
c. Information (e.g. notes)
d. Recording videos
16. Among this apps, which apps you cannot live without?
a. SNS (e.g. Facebook, Twitter, Instagram, Vine)
b. Messaging (e.g. KakaoTalk, Line, WhatsApp, WeChat)
c. Navigation (e.g. Maps, Waze)
d. Entertainment (e.g. Music/Video Player, YouTube, Spotify)
e. Gaming (e.g. Asphalt 8, Candy Crush, Clash of Clans, Infinity Blade II)
17. Do you buy a case for your phone?
a. Yes
b. Maybe
c. No
18. What is your reason for using a case?
a. I do not use a case
b. Fashion
c. Function (e.g. battery, flip cover, stand)
d. Protection
e. Wasting my money
19. What do you think of having water-resistance as a phone’s feature?
a. I will appreciate it very much
b. I do not really mind having one
c. Nah, it is just a gimmick

5. 20. What kind of apps are you more likely to purchase?
a. None, I only download free apps
b. Education (e.g. books, languages)
c. Multimedia (e.g. games, music, videos)
d. Security (e.g. Norton)