The most important aspect of marketing is knowing who your customers are and how to best reach them. In construction, your customers may be individual homeowners (consumers), businesses (i.e. builders, real estate managers, etc.) or a combination of both. Each target market responds to different marketing activities. Builders and real estate managers are considered business-to-business prospects, while homeowners fall under the group of consumer marketing. Despite which market you are targeting, keep in mind that every person you come in contact with is a potential client or a potential source of referral.
She got help from a mentor that is an expert in doing business online. This is one thing many entrepreneurs fail to do, to find a one or few good mentors and stick with them until trying their strategies.
She outsources the website work to get it running fast. Now when I said outsource, I don't mean you have to paid for it, just get someone nice enough to be willing to help you set all up. Or find some videos on YouTube or any other video sharing site with information on how to set up a mini site or landing page and learn as much as you can.
Make sure you have a clear understanding of the goals you want the site to meet, and plan your strategies base on those goals. In the case of this example, the goal is get find qualify home buyers to call if they are interesting in the house, so she can choose the right client.
Use to the point sales copy full with benefits and details about your offer. If you take a look at her landing page she provides great selling points right from the beginner and then give even more benefits and information through out and at the end of the page.
Provide "Call To Action" areas in strategic parts of your sales copy. In Gramma's case she does this nicely, one at the beginning right after her first list of benefits and then at the end of the page. Many new marketers forget or are scare to ask for the sale, you need to know that asking for action at the right moment more than one time can increase conversions. I recommend you to do it at least two time, depending how long is your sales letter.
Choose a very good domain name that tells a little bit about what people can expect when arriving to the landing page. In her case, they choose the number of the house and the street name, which is very usual online marketing tactic from real estate agents and companies, and because she is selling a house, I think she did a very smart move by using this method for choosing her web address.
She use two methods that can help a sales page or copy boost up conversions:First she add a personal touch to the site by making and putting a video of herself, and because the video have her face during the whole presentation, is just like having a picture.Second, she use a video as a sales tool to boost inquiries. This is a great video marketing strategy to increase responses, plus because hers is an interview makes the video even more powerful.
Эмээ өөрийн видео-с гадна youtube-и өндөр хандалттай видео тавьсан. Олон хүмүүс дуртай энэхүү видео өндөр хандалтыг авчирна. Мөн өөрийн ярилцлагаас гадна, байны жижиг танилцуулга видео нь хүмүүст маш хэрэгтэй, үнэ цэнэтэй мэдээллийг өгч байна. Gramma not only added the video to her site, she also syndicated it by uploading it to some top video sharing sites like YouTube. Plus, she also uploaded a second video where they give a tour of the house, this small little film can increase traffic and get pre-qualify leads for her. Bellow are the two videos they use for this campaign.
Ихэнх компаниуд энэ дээрээ алддаг. Эмээгийн сайт дахь бүх зүйлс маш хоорондоо холбоотой, домайн нэр, видео, түүний онцгой санал гэх мэт. Компаниуд нэмэлт бонус, бүтээгдэхүүн санал болгохдоо ямар ч хамаагүй бүтээгдэхүүнийг оруулаад ирдэг нь алдаа болдог.If you read the mini-site you maybe noticed that she kept everything very relevant, from the domain name to the copy, to the video, and specially the offer. This is something many entrepreneurs always fail, because they offer bonuses or extra products that have nothing to do with the original offer.
Олон нийтийн сайтыг ашиглан Viral marketing хийж болно. Эмээ автоматаар post хийгээд, олон өөр өөр бүлэгийн хүмүүст явуулж, тэд түүнийг нь найз нөхөд, гэр бүлийнхэнтэйгээ хуваалцаж байна. Facebook, twitter бусад сайтыг ашиглаад Then they use social media sharing capabilities to spread the word about this offer and their site, and because is a Grand mother doing it, the posts automatically turn into a viral marketing campaign. Because many people from different social media networks want to share it with their friends and family, which in no time made the post go all over Facebook, Twitter, and other networks.
Веб-д орсон хэрэглэгчдэд найзуудтайгаа хуваалцахад хялбар болгох She make it easy for visitors to share the site with their peers in different social networks, you can do the same by adding a free "tell a friend social script" from
Also to be able to increase exposure to the offer, they don't just have their site as selling tool, they also use different top sites where they can post "home for sale" offers. This give her more search engine exposure from sites that are very related to the type of offer she is promoting. Some of the sites she used are: Zillow, Redfin, and Blockshopper.
This story should be a motivation and inspiration boost bomb for every single entrepreneur out there, because if a lady in her late years can put a nice landing page with some good sales copy, you can too. The secret is to get it going now and don't wait, the sooner you have it set up, the sooner you will test your promotion and tune it to increase conversions. Remember that your marketing should be focus on converting sales or leads not just traffic and branding.
