SlideShare a Scribd company logo
1 of 13
Download to read offline
SUPPLY CHAIN STRATEGY
AND OPERATIONS
Individual Assignment
Alexandre Lopez
Alexandre.lopez2@student.anglia.ac.uk
MSc International Business
ID: 1415246
Alexandre Lopez
MSc International Business Individual Assignment
1
1) Simulation
In this first part, it will be question of transport. Transport represents one of the most important
part in the supply chain since it is a big cost for the manufacturer and allow to costumer to have
the product in good conditions and times. Nowadays, with the rise of globalisation and
capitalism, transportation has become more complex and technical. The new methods of
transportation allowed to facilitate and accelerate the delivery of products in a world
continuously in expansion.
First of all, it is important to define the notion of transport: “A category of stocks relating to the
transportation of goods or customers. The transportation sector is made up of airlines, railroads
and trucking companies” (Investopedia).
Transport is one of the three main activities in the supply chain management: purchase,
manufacture and transport (Thomas et al, 1996).
Transport affects the results of logistics activities, modifies the structure of the supply chain
and influences production and sale.
Transport can be seen today as a key factor. Indeed, transportation enables the link between
“the extraction of natural resources; the fabrication of industrial, commercial and consumer
products; and the final distribution of goods to wholesalers, retailers and end users” (SAP
company, 2006). Then, transportation is able to build a bridge between produces and customers
as showed in the figure 1.
Figure 1: Transportation in the adaptive supply chain.
Nowadays, it is not only question to deliver the product; the chain who benefits from the
transportation (suppliers to customers) wants a service transparent, efficient and of good
quality. Therefore, all the processes of transportation are an integrant part of the quality
management (Yung-Yu Tseng, Wen Long Yue, Michael A P Taylor, 2005).
Now, what are the elements who can determine the best grid of transportation?
Regarding transport, companies want to make a choice and choose the best offer in function of
different points. Then, the best grid of transportation among all of them rests on several criteria
Alexandre Lopez
MSc International Business Individual Assignment
2
as the basis of the overall cost, service quality and deadlines. More precisely, firms need to
emphasise on several points who are the availability of the logistics means at each point of
transport (storage space, and handling equipment users). They also need to be focused on the
risk of the transportation (hazardous products…). Then, they have as well to determine the best
way of transportation (maritime, air or land).
These three types of transportation represents advantages and inconvenient for each. It is
important to detail their particularities. Firstly, the maritime transportation represents a high
carrying capacity at a cheap price. However, delays are longer while the weather strongly
influences the schedule. Moreover, most of the time, the customer cares more about the service
quality than the delivery price, especially for the consumer goods. It is essential to find a
compromise between quality service and delivery time regarding transportation. The best way
of transportation is going to be this who realise this compromise.
Concerning the air freight logistics, it represents the best way of transportation in terms of
“speed, lower risk of damage, security, flexibility, accessibility and good frequency for regular
destinations” (Yung-Yu Tseng, Wen Long Yue, Michael A P Taylor, 2005). Nonetheless, it
remains the most expansive.
More, “when the value per unit weight of shipments is relatively high and the speed of delivery
is an important factor” (Reynolds-Feighan, 2001).
Now, land is the most complex way of transportation because it implies a lot of actors and ask
to adapt in function of the land and the diversity of delivery addresses (last mile delivery).
Nonetheless, it is an advantage because the transporter can access at whatever place, because
of the very high accessibility. It allows also to extend the delivery services for air and maritime
transport from airports and seaports.
Then, once networks of distribution are determined, it admits to organise the transport operation
that it means prepare the route of deliverers.
The next step is about the fleet management that it means administrative and technical
management concerning the transport vehicles.
Now, it is interesting to be focused on links simulation in order to make the connection with
the reality and theories explained above.
First of all, the objective is to choose the best carrier in terms of price and delivery service.
All the carriers proposed as way of delivery two possibilities: air shipment and surface
shipment.
In our team Synergy, our choice was made on the carrier I and M within the region 2 and 3.
We knew that “an average of 70% of surface transported volume arrives at regional DCs in time
to meet current-month orders” (links manual). We also knew that the air shipment was the best
way of transportation (100%).
So, we wanted to find a good balance between air and surface shipments. In the two regions,
we had a large amount of air shipment because in order to have a good reliability of delivery
and consequently a good customer satisfaction.
In the region 2, we choose carrier I Air, because it was the most efficient in terms delivery and
cost. Indeed, we had 100% of delivery, and the price was the same than surface shipment. Below
Alexandre Lopez
MSc International Business Individual Assignment
3
this price, our products were not sure to be delivered on time. Our policy was all the customers
had their products on time.
For the region 3, the air transportation was more expensive than the surface shipment. So, we
decided to split in order to have at least 67% of deliveries on time, so 3% under the current-
month order.
The ratio was around:
- 46% air shipment
- 54% surface shipment
Then, only the half of the goods (54%) were likely to have 3% of unfilled orders, hence a good
fill rate during the game.
Finally, we tried to optimise the delivery to have the best price and the most filled orders in
order to have a good customer satisfaction. Then, a good transport system performing brings
benefits to service quality and company competitiveness.
2) Scenario evaluation
In this part, I’m going to talk about a situation I met in an organisation during an internship
carried out. First of all, it is important to present and talk about the company in order to situate
at best the context in which I was. Then, it will be enable to introduce the supply chain issue
and see which solution is best to counter this problem.
Paqu’express is a company where I effected my internship for my undergraduate. The
commercial activity of the company is goods road transport. Then, this company counts 8
deliveries men and the manager. The company is in charge to deliver products in the city of
Marseille in several quarters. Paqu’express is a subcontractor who is responsible for delivering
the merchandise of big firms in France like Chronopost, specialised in the transport of goods in
France and around the world.
Figure 2: organisation chart of Paqu’express
Personnel management
- Accountant
- Commercial
Vehicle fleet
Reverse logistics
Replacements
Schedule
Manager 8 deliveries men
Alexandre Lopez
MSc International Business Individual Assignment
4
In this market, the concurrence is fierce with price pull down. Then, the price is not fixed by
the company but by the market itself. The demand is important that it allows a transparent and
fair market even if the concurrence is strong.
In this way, the company cannot play on the price. The company needs to be focused on another
point: be focused on the supply chain and optimised at the maximum to increase the profit.
Given that it is a goods road transport, it is important to be focused on the optimisation of the
transportation of products.
During my internship, while the delivery round, the deliveries did not follow a delivery circuit
well defined. Then, this leads to a waste of time and money.
The company are not going to optimise its transport and consequently its supply chain.
The expenses can be high in terms of petrol, tires wear and the most important regarding the
waste of time: if the time of delivery was optimised, deliveries men could have a delivery round
most dense with the same amount of hours worked.
Therefore, I was in charged to implement a method who could optimise the delivery round of
each delivery man. This method is called the Kruskal’s algorithm or “method of distance”.
This method is used in the transport management system in order to suggest routing solutions.
Knowledge of delivery points, the average frequency and average tonnage delivered to each
recipient are the essential elements for the development of delivery rounds.
Often it is the intuition and experience that allow drivers to organize their delivery rounds. But
this practice does not necessarily serve to achieve the objectives of minimal cost and customer
satisfaction.
Optimization software exist and now allow to properly address this issue. They mostly use
Kruskal's algorithm, capable of manual application for a small number of customers to deliver.
Its objective is to minimize the distances by the transport vehicles or the corresponding
durations. The Kruskal's algorithm is a heuristic method that does not give the perfect solution.
It is based on the simple notion of distance defined as follows:
O is a deposit and two clients A and B. We want to find the shortest way to deliver A and B
from O.
There are two possibilities:
-Deliver A, return filing and B and deliver back to O.
-Include A and B in the same tour.
Distances are written in this way, d (x, y) mean distance from x to y.
1st solution: 2 * d (O, A) + 2 * d (O, B)
2nd solution: d (O, A) + d (A, B) + d (B, O)
The gain or the spacing of the pair (A, B) relative to the centre O is the difference between these
two quantities, namely:
e (A, B) = d (O, A) + d (O, B) - d (A, B)
Alexandre Lopez
MSc International Business Individual Assignment
5
3) Plan and risks
In this third and last part, we are going to implement the method introduced in the second part.
Firstly, it is important to follow few steps in order the method is effective.
1. Establish a distance of the points to be delivered, which will indicate distances in km between
points taken two by two (actual distance course given the vehicles).
2. Calculate the distances of all pairs of points from the deposit.
3. Then Sort in descending order.
4. Select each pair of the list; abandon those that are incompatible with those previously
selected.
5. Prepare by bringing end to end, in the order of their value apart, successive links. Stay of
proceedings when all customers were served.
6. Close the chain by bringing the ends from point O (warehouse).
First of all, the first week, I noticed all delivery points and took the top ten. So I got based on a
sample of ten clients.
After applying this method, I noticed saves time on the tour of delivery. Indeed, the tour type
driver was 20.75 km. But with this method, I managed to get by doing the same tour the previous
lower mileage: 17.21 km.
Note that in this method, the tonnage to be taken into account. However, each delivery run, the
payload is never exceeded, because in our case, the average load of 6 kg parcel and found a
hundred parcels in the delivery van. (= 1000 kg payload constraint so not exceeded weight).
In this case, we gain approximately 3 km to time and money.
Alexandre Lopez
MSc International Business Individual Assignment
6
1) Distance between points
2) Calculating the distances between each point
AB: OA+OB–AB= 5.1+4.7-0.85=8.95
AC: OA+OC-AC= 5.1+4.7-0.35=9.45
AD: OA+OD-AD=5.1+5.3-0.5=9.9
AE: OA+OE-AE=5.1+4.5-0.65=8.95
AF: OA+OF-AF=5.1+5.8-1.6=9.3
AG: OA+OG-AG=5.1+6.1-2=9.2
AH: OA+OH-AH=5.1+5.3-2.1=8.3
AI: OA+OI-AI=5.1+5.1-1.8=8.4
AJ: OA+OJ-AJ=5.1+5.2-1.8=8.5
BC: OB+OC-BC=4.7+4.7-1=8.4
BD: OB+OD-BD=4.7+5.3-1.5=8.5
BE: OB+OE-BE=4.7+4.5-0.9=8.3
BF: OB+OF-BF=4.7+5.8-2.6=7.9
BG: OB+OG-BG=4.7+6.1-2.9=7.9
BH: OB+OH-BH=4.7+5.3-2.1=7.9
BI: OB+OI-BI=4.7+5.1-2=7.8
BJ: OB+OJ-BJ=4.7+5.2-2=7.9
CD: OC+OD-CD=4.7+5.3-0.6=9.4
CE: OC+OE-CE=4.7+4.5-0.4=8.8
CF: OC+OF-CF=4.7+5.8-1.7=8.8
CG: OC+OG-CG=4.7+6.1-2.1=8.7
CH: OC+OH-CH=4.7+5.3-1.9=8.1
CI: OC+OI-CI=4.7+5.1-1.8=8
Alexandre Lopez
MSc International Business Individual Assignment
7
CJ: OC+OJ-CJ=4.7+5.2-1.8=8.1
DE: OD+OE-DE=5.3+4.5-0.9=8.9
DF: OD+OF-DF=5.3+5.8-1.3=9.8
DG: OD+OG-DG=5.3+6.1-1.7=9.7
DH: OD+OH-DH=5.3+5.3-1.8=8.8
DI: OD+OI-DI=5.3+5.1-1.6=8.8
DJ: OD+OJ-DJ=5.3+5.2-1.7=8.8
EF: OE+OF-EF=4.5+5.8-2=8.3
EG: OE+OG-EG=4.5+6.1-2.3=8.3
EH: OE+OH-EH=4.5+5.3-1.6=8.2
EI: OE+OI-EI=4.5+5.1-1.4=8.2
EJ: OE+OJ-EJ=4.5+5.2-1.5=8.2
FG: OF+OG-FG=5.8+6.1-0.35=11.55
FH: OF+OH-FH=5.8+5.3-0.5=10.6
FI: OF+OI-FI=5.8+5.1-0.8=10.1
FJ: OF+OJ-FJ=5.8+5.2-0.85=10.15
GH: OG+OH-GH=6.1+5.3-0.16=11.24
GI: OG+OI-GI=6.1+5.1-0.5=10.7
GJ: OG+OJ-GJ=6.1+5.2-0.55=10.75
HI: OH+OI-HI=5.3+5.1-0.55=9.85
HJ: OH+OJ-HJ=5.3+5.2-0.6=9.9
IJ: OI+OJ-IJ=5.1+5.2-1=9.3
3) Distance in descending order
FG 11,55
GH 11,24
GJ 10,75
GI 10,7
FH 10,6
FJ 10,15
FI 10,1
AD 9,9
HJ 9,9
HI 9,85
DF 9,8
Alexandre Lopez
MSc International Business Individual Assignment
8
DG 9,7
AC 9,45
CD 9,4
AF 9,3
IJ 9,3
AG 9,2
AB 8,95
AE 8,95
DE 8,9
CE 8,8
CF 8,8
DH 8,8
DI 8,8
DJ 8,8
CG 8,7
AJ 8,5
BD 8,5
AI 8,4
BC 8,4
AH 8,3
BE 8,3
EF 8,3
EG 8,3
EH 8,2
EI 8,2
EJ 8,2
CH 8,1
CJ 8,1
CI 8
BF 7,9
BG 7,9
BH 7,9
BJ 7,9
BI 7,8
Alexandre Lopez
MSc International Business Individual Assignment
9
4) Development of the optimal route
Standard course taken by the delivery driver before the study:
OADCBGFEHJIO= 5,1+0,5+0,6+1+2,9+0,35+2+1,6+0,6+1+5,1= 20,75 km
Alexandre Lopez
MSc International Business Individual Assignment
10
Course recommended after study:
OFGHJIADCBEO= 5,8+0,35+0,16+0,6+1+1,8+0,5+0,6+1+0,9+4,5= 17,21 km
Detailed calculation:
Useful information:
Diesel prices at the time of the study: € 1.29/Litters
Consumption of a pickup truck: 6.5 Litters / 100 km
Before study:
Distance raised: 20.71 km
Fuel consumption (in litters) = 6.5 * 20.71 / 100 = 1.35 litters
Fuel consumption (in €) = 1.29 * 1.35 = 1.74 €
Converter
1€ = £0.78
Alexandre Lopez
MSc International Business Individual Assignment
11
After study:
Distance raised: 17.21 km
Fuel consumption (in litters) = 6.5 * 17.21 / 100 = 1.12 litters
Fuel consumption (in €) = 1.29 * 1.12 = 1.44 €
If we extend it to an entire tour (60 clients), eight delivery drivers, and over a year, the gains
will be enormous.
In conclusion this method is very successful. We know that in some companies, this algorithm
has been computerized to optimize delivery routes (transport management system: TMS).
However in the company where I did my internship, this software does not exist. So I suggested
to the manager to invest in the future in software that would optimize the delivery of touring all
delivery drivers of the business. The risk is certainly a high cost to afford this software.
It is advised to calculate the price of acquisition of this software and determined the savings
achieved if the company use this software.
Because this method works for ten customers, it would then be able to develop computationally
for a hundred customers (establish a large database). To do this, it should establish a
specification, containing all the customers deliver in database form. This computer program
would then do the work I do manually (all steps of the method), and each day he would
determine the ideal course. At my level, I could not afford to take more than ten clients, because
the reasoning became too tedious.
Alexandre Lopez
MSc International Business Individual Assignment
12
References
F. Robert Jacobs, Richard B. Chase (2008). Operations and supply management: the core. New
York: McGraw-Hill/ Irwin. 415.
Martin Christopher (2011). Logistics and Supply Chain Management. 4th Ed. Great Britain:
Pearson. 276.
Yung-yu TSENG, Wen Long YUE, Michael A P TAYLOR. (2005).The role of transportation
in logistic chain. Proceedings of the Eastern Asia Society for Transportation Studies. 5 (1),
1657-1672.
FAQ Logistique. (2014). TMS: optimisation et suivi du transport. Available: http://www.faq-
logistique.com/TMS.htm. Last accessed 16th December 2014.
CSCMP, Thomas J. Goldsby, Deepak Iyengar, Shashank Rao. (2014). The Critical Role of
Transportation in Business and the Economy. Available:
http://www.ftpress.com/articles/article.aspx?p=2171313. Last accessed 14th December 2014.
US Federal Highway Administration. (2000). The Role of Transportation in
Logistics. Available: http://www.fhwa.dot.gov/planning/freight_planning/archive/weart.cfm.
Last accessed 16th December 2014.
Mattia Testi. (2014). The Role of Transportation in Supply Chain Management. Available:
http://www.eyefreight.com/the-role-of-transportation-in-supply-chain-management/. Last
accessed 15th December 2014.

More Related Content

Viewers also liked

Адміністрування та відшкодування пдв: реалії та пропозиції - Михайло Соколов
Адміністрування та відшкодування пдв: реалії та пропозиції -   Михайло СоколовАдміністрування та відшкодування пдв: реалії та пропозиції -   Михайло Соколов
Адміністрування та відшкодування пдв: реалії та пропозиції - Михайло СоколовUBA-komitet
 
盛立军团队在美国从事的业务
盛立军团队在美国从事的业务盛立军团队在美国从事的业务
盛立军团队在美国从事的业务Jeffery Sheng
 
Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...
Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...
Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...UBA-komitet
 
In house lawyers forum, Nottingham & Birmingham - March 2016
In house lawyers forum, Nottingham & Birmingham - March 2016In house lawyers forum, Nottingham & Birmingham - March 2016
In house lawyers forum, Nottingham & Birmingham - March 2016Browne Jacobson LLP
 
Understand Foreign Equity in AmiBroker
Understand Foreign Equity in AmiBrokerUnderstand Foreign Equity in AmiBroker
Understand Foreign Equity in AmiBrokerThaiQuants
 
AmiBroker ApplyStop Introduction
AmiBroker ApplyStop IntroductionAmiBroker ApplyStop Introduction
AmiBroker ApplyStop IntroductionThaiQuants
 
Медико-правові аспекти репродуктивного лікування громадян України та іноземці...
Медико-правові аспекти репродуктивного лікування громадян України та іноземці...Медико-правові аспекти репродуктивного лікування громадян України та іноземці...
Медико-правові аспекти репродуктивного лікування громадян України та іноземці...UBA-komitet
 
TradeZilla - Trading system Design
TradeZilla - Trading system DesignTradeZilla - Trading system Design
TradeZilla - Trading system DesignMarketcalls
 
Ιεραποστολή και Διακονία
Ιεραποστολή και ΔιακονίαΙεραποστολή και Διακονία
Ιεραποστολή και Διακονίαs konstant
 
Η δυναμική των συναντήσεων
Η δυναμική των συναντήσεωνΗ δυναμική των συναντήσεων
Η δυναμική των συναντήσεωνs konstant
 
Φύλλο εργασίας: Ιεραποστολή και Διακονία
Φύλλο εργασίας: Ιεραποστολή και ΔιακονίαΦύλλο εργασίας: Ιεραποστολή και Διακονία
Φύλλο εργασίας: Ιεραποστολή και Διακονίαs konstant
 
Introduction to Technical Analysis
Introduction to Technical AnalysisIntroduction to Technical Analysis
Introduction to Technical Analysismediafin
 
1. tic. inicio semestre 2016 01
1. tic. inicio semestre 2016 011. tic. inicio semestre 2016 01
1. tic. inicio semestre 2016 01john jairo builes
 

Viewers also liked (14)

Адміністрування та відшкодування пдв: реалії та пропозиції - Михайло Соколов
Адміністрування та відшкодування пдв: реалії та пропозиції -   Михайло СоколовАдміністрування та відшкодування пдв: реалії та пропозиції -   Михайло Соколов
Адміністрування та відшкодування пдв: реалії та пропозиції - Михайло Соколов
 
Increasing Car Ownership, Issues & Challenges in Mauritius
Increasing Car Ownership, Issues & Challenges in  MauritiusIncreasing Car Ownership, Issues & Challenges in  Mauritius
Increasing Car Ownership, Issues & Challenges in Mauritius
 
盛立军团队在美国从事的业务
盛立军团队在美国从事的业务盛立军团队在美国从事的业务
盛立军团队在美国从事的业务
 
Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...
Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...
Робота Гаазької конференції з міжнародного приватного права у напрямку врегул...
 
In house lawyers forum, Nottingham & Birmingham - March 2016
In house lawyers forum, Nottingham & Birmingham - March 2016In house lawyers forum, Nottingham & Birmingham - March 2016
In house lawyers forum, Nottingham & Birmingham - March 2016
 
Understand Foreign Equity in AmiBroker
Understand Foreign Equity in AmiBrokerUnderstand Foreign Equity in AmiBroker
Understand Foreign Equity in AmiBroker
 
AmiBroker ApplyStop Introduction
AmiBroker ApplyStop IntroductionAmiBroker ApplyStop Introduction
AmiBroker ApplyStop Introduction
 
Медико-правові аспекти репродуктивного лікування громадян України та іноземці...
Медико-правові аспекти репродуктивного лікування громадян України та іноземці...Медико-правові аспекти репродуктивного лікування громадян України та іноземці...
Медико-правові аспекти репродуктивного лікування громадян України та іноземці...
 
TradeZilla - Trading system Design
TradeZilla - Trading system DesignTradeZilla - Trading system Design
TradeZilla - Trading system Design
 
Ιεραποστολή και Διακονία
Ιεραποστολή και ΔιακονίαΙεραποστολή και Διακονία
Ιεραποστολή και Διακονία
 
Η δυναμική των συναντήσεων
Η δυναμική των συναντήσεωνΗ δυναμική των συναντήσεων
Η δυναμική των συναντήσεων
 
Φύλλο εργασίας: Ιεραποστολή και Διακονία
Φύλλο εργασίας: Ιεραποστολή και ΔιακονίαΦύλλο εργασίας: Ιεραποστολή και Διακονία
Φύλλο εργασίας: Ιεραποστολή και Διακονία
 
Introduction to Technical Analysis
Introduction to Technical AnalysisIntroduction to Technical Analysis
Introduction to Technical Analysis
 
1. tic. inicio semestre 2016 01
1. tic. inicio semestre 2016 011. tic. inicio semestre 2016 01
1. tic. inicio semestre 2016 01
 

Similar to SC Strategy & Operations: Transport Optimization

How to choose the best transportation with supply chain
How to choose the best transportation with supply chainHow to choose the best transportation with supply chain
How to choose the best transportation with supply chainguest06c40002
 
Running head TRANSPORTATION LOGISTICS MANAGEMENT 1T.docx
Running head TRANSPORTATION LOGISTICS MANAGEMENT          1T.docxRunning head TRANSPORTATION LOGISTICS MANAGEMENT          1T.docx
Running head TRANSPORTATION LOGISTICS MANAGEMENT 1T.docxtodd521
 
transportation and logistics.pdf
transportation and logistics.pdftransportation and logistics.pdf
transportation and logistics.pdfgandhiraja3
 
transportation and logistics.docx
transportation and logistics.docxtransportation and logistics.docx
transportation and logistics.docxgandhiraja3
 
transportation and logistics.pdf
transportation and logistics.pdftransportation and logistics.pdf
transportation and logistics.pdfgandhiraja3
 
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdf
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdfWHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdf
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdfgandhiraja3
 
logistics assignment
logistics assignmentlogistics assignment
logistics assignmentMADHAVANG13
 
Globalization Is The Act Of Physical, Political, Social...
Globalization Is The Act Of Physical, Political, Social...Globalization Is The Act Of Physical, Political, Social...
Globalization Is The Act Of Physical, Political, Social...Angie Lee
 
Transportation management
Transportation managementTransportation management
Transportation managementSugun Subudhi
 
The Australian Textile, Clothing And Footwear Essay
The Australian Textile, Clothing And Footwear EssayThe Australian Textile, Clothing And Footwear Essay
The Australian Textile, Clothing And Footwear EssayHeidi Owens
 
Supply Chain Management - There are many possible structures for supply chain...
Supply Chain Management - There are many possible structures for supply chain...Supply Chain Management - There are many possible structures for supply chain...
Supply Chain Management - There are many possible structures for supply chain...Divyapradeep20
 
Management and optimization of information flows-EN.pdf
Management and optimization of information flows-EN.pdfManagement and optimization of information flows-EN.pdf
Management and optimization of information flows-EN.pdfGeorgeDiamandis11
 
logistic notes for student who needs it to study
logistic notes for student who needs it to studylogistic notes for student who needs it to study
logistic notes for student who needs it to studyAyienAdenan
 
Introduction to Logistics Demo class
Introduction to Logistics  Demo classIntroduction to Logistics  Demo class
Introduction to Logistics Demo classMAX GALARZA HERNANDEZ
 
45694501 logistics-project
45694501 logistics-project45694501 logistics-project
45694501 logistics-projectBishtdeep
 
Cost incurred in freight transport
Cost incurred in freight transportCost incurred in freight transport
Cost incurred in freight transportotchmarz
 
Logistics_Management_in_Supply_Chain_Man.pptx
Logistics_Management_in_Supply_Chain_Man.pptxLogistics_Management_in_Supply_Chain_Man.pptx
Logistics_Management_in_Supply_Chain_Man.pptxArunMudhol2
 

Similar to SC Strategy & Operations: Transport Optimization (20)

How to choose the best transportation with supply chain
How to choose the best transportation with supply chainHow to choose the best transportation with supply chain
How to choose the best transportation with supply chain
 
Running head TRANSPORTATION LOGISTICS MANAGEMENT 1T.docx
Running head TRANSPORTATION LOGISTICS MANAGEMENT          1T.docxRunning head TRANSPORTATION LOGISTICS MANAGEMENT          1T.docx
Running head TRANSPORTATION LOGISTICS MANAGEMENT 1T.docx
 
transportation and logistics.pdf
transportation and logistics.pdftransportation and logistics.pdf
transportation and logistics.pdf
 
transportation and logistics.docx
transportation and logistics.docxtransportation and logistics.docx
transportation and logistics.docx
 
transportation and logistics.pdf
transportation and logistics.pdftransportation and logistics.pdf
transportation and logistics.pdf
 
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdf
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdfWHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdf
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS.pdf
 
Transportation management
Transportation managementTransportation management
Transportation management
 
logistics assignment
logistics assignmentlogistics assignment
logistics assignment
 
project asv - Copy
project asv - Copyproject asv - Copy
project asv - Copy
 
Globalization Is The Act Of Physical, Political, Social...
Globalization Is The Act Of Physical, Political, Social...Globalization Is The Act Of Physical, Political, Social...
Globalization Is The Act Of Physical, Political, Social...
 
Transportation management
Transportation managementTransportation management
Transportation management
 
The Australian Textile, Clothing And Footwear Essay
The Australian Textile, Clothing And Footwear EssayThe Australian Textile, Clothing And Footwear Essay
The Australian Textile, Clothing And Footwear Essay
 
INTRODUCTION TO LOGISTICS
INTRODUCTION TO LOGISTICSINTRODUCTION TO LOGISTICS
INTRODUCTION TO LOGISTICS
 
Supply Chain Management - There are many possible structures for supply chain...
Supply Chain Management - There are many possible structures for supply chain...Supply Chain Management - There are many possible structures for supply chain...
Supply Chain Management - There are many possible structures for supply chain...
 
Management and optimization of information flows-EN.pdf
Management and optimization of information flows-EN.pdfManagement and optimization of information flows-EN.pdf
Management and optimization of information flows-EN.pdf
 
logistic notes for student who needs it to study
logistic notes for student who needs it to studylogistic notes for student who needs it to study
logistic notes for student who needs it to study
 
Introduction to Logistics Demo class
Introduction to Logistics  Demo classIntroduction to Logistics  Demo class
Introduction to Logistics Demo class
 
45694501 logistics-project
45694501 logistics-project45694501 logistics-project
45694501 logistics-project
 
Cost incurred in freight transport
Cost incurred in freight transportCost incurred in freight transport
Cost incurred in freight transport
 
Logistics_Management_in_Supply_Chain_Man.pptx
Logistics_Management_in_Supply_Chain_Man.pptxLogistics_Management_in_Supply_Chain_Man.pptx
Logistics_Management_in_Supply_Chain_Man.pptx
 

SC Strategy & Operations: Transport Optimization

  • 1. SUPPLY CHAIN STRATEGY AND OPERATIONS Individual Assignment Alexandre Lopez Alexandre.lopez2@student.anglia.ac.uk MSc International Business ID: 1415246
  • 2. Alexandre Lopez MSc International Business Individual Assignment 1 1) Simulation In this first part, it will be question of transport. Transport represents one of the most important part in the supply chain since it is a big cost for the manufacturer and allow to costumer to have the product in good conditions and times. Nowadays, with the rise of globalisation and capitalism, transportation has become more complex and technical. The new methods of transportation allowed to facilitate and accelerate the delivery of products in a world continuously in expansion. First of all, it is important to define the notion of transport: “A category of stocks relating to the transportation of goods or customers. The transportation sector is made up of airlines, railroads and trucking companies” (Investopedia). Transport is one of the three main activities in the supply chain management: purchase, manufacture and transport (Thomas et al, 1996). Transport affects the results of logistics activities, modifies the structure of the supply chain and influences production and sale. Transport can be seen today as a key factor. Indeed, transportation enables the link between “the extraction of natural resources; the fabrication of industrial, commercial and consumer products; and the final distribution of goods to wholesalers, retailers and end users” (SAP company, 2006). Then, transportation is able to build a bridge between produces and customers as showed in the figure 1. Figure 1: Transportation in the adaptive supply chain. Nowadays, it is not only question to deliver the product; the chain who benefits from the transportation (suppliers to customers) wants a service transparent, efficient and of good quality. Therefore, all the processes of transportation are an integrant part of the quality management (Yung-Yu Tseng, Wen Long Yue, Michael A P Taylor, 2005). Now, what are the elements who can determine the best grid of transportation? Regarding transport, companies want to make a choice and choose the best offer in function of different points. Then, the best grid of transportation among all of them rests on several criteria
  • 3. Alexandre Lopez MSc International Business Individual Assignment 2 as the basis of the overall cost, service quality and deadlines. More precisely, firms need to emphasise on several points who are the availability of the logistics means at each point of transport (storage space, and handling equipment users). They also need to be focused on the risk of the transportation (hazardous products…). Then, they have as well to determine the best way of transportation (maritime, air or land). These three types of transportation represents advantages and inconvenient for each. It is important to detail their particularities. Firstly, the maritime transportation represents a high carrying capacity at a cheap price. However, delays are longer while the weather strongly influences the schedule. Moreover, most of the time, the customer cares more about the service quality than the delivery price, especially for the consumer goods. It is essential to find a compromise between quality service and delivery time regarding transportation. The best way of transportation is going to be this who realise this compromise. Concerning the air freight logistics, it represents the best way of transportation in terms of “speed, lower risk of damage, security, flexibility, accessibility and good frequency for regular destinations” (Yung-Yu Tseng, Wen Long Yue, Michael A P Taylor, 2005). Nonetheless, it remains the most expansive. More, “when the value per unit weight of shipments is relatively high and the speed of delivery is an important factor” (Reynolds-Feighan, 2001). Now, land is the most complex way of transportation because it implies a lot of actors and ask to adapt in function of the land and the diversity of delivery addresses (last mile delivery). Nonetheless, it is an advantage because the transporter can access at whatever place, because of the very high accessibility. It allows also to extend the delivery services for air and maritime transport from airports and seaports. Then, once networks of distribution are determined, it admits to organise the transport operation that it means prepare the route of deliverers. The next step is about the fleet management that it means administrative and technical management concerning the transport vehicles. Now, it is interesting to be focused on links simulation in order to make the connection with the reality and theories explained above. First of all, the objective is to choose the best carrier in terms of price and delivery service. All the carriers proposed as way of delivery two possibilities: air shipment and surface shipment. In our team Synergy, our choice was made on the carrier I and M within the region 2 and 3. We knew that “an average of 70% of surface transported volume arrives at regional DCs in time to meet current-month orders” (links manual). We also knew that the air shipment was the best way of transportation (100%). So, we wanted to find a good balance between air and surface shipments. In the two regions, we had a large amount of air shipment because in order to have a good reliability of delivery and consequently a good customer satisfaction. In the region 2, we choose carrier I Air, because it was the most efficient in terms delivery and cost. Indeed, we had 100% of delivery, and the price was the same than surface shipment. Below
  • 4. Alexandre Lopez MSc International Business Individual Assignment 3 this price, our products were not sure to be delivered on time. Our policy was all the customers had their products on time. For the region 3, the air transportation was more expensive than the surface shipment. So, we decided to split in order to have at least 67% of deliveries on time, so 3% under the current- month order. The ratio was around: - 46% air shipment - 54% surface shipment Then, only the half of the goods (54%) were likely to have 3% of unfilled orders, hence a good fill rate during the game. Finally, we tried to optimise the delivery to have the best price and the most filled orders in order to have a good customer satisfaction. Then, a good transport system performing brings benefits to service quality and company competitiveness. 2) Scenario evaluation In this part, I’m going to talk about a situation I met in an organisation during an internship carried out. First of all, it is important to present and talk about the company in order to situate at best the context in which I was. Then, it will be enable to introduce the supply chain issue and see which solution is best to counter this problem. Paqu’express is a company where I effected my internship for my undergraduate. The commercial activity of the company is goods road transport. Then, this company counts 8 deliveries men and the manager. The company is in charge to deliver products in the city of Marseille in several quarters. Paqu’express is a subcontractor who is responsible for delivering the merchandise of big firms in France like Chronopost, specialised in the transport of goods in France and around the world. Figure 2: organisation chart of Paqu’express Personnel management - Accountant - Commercial Vehicle fleet Reverse logistics Replacements Schedule Manager 8 deliveries men
  • 5. Alexandre Lopez MSc International Business Individual Assignment 4 In this market, the concurrence is fierce with price pull down. Then, the price is not fixed by the company but by the market itself. The demand is important that it allows a transparent and fair market even if the concurrence is strong. In this way, the company cannot play on the price. The company needs to be focused on another point: be focused on the supply chain and optimised at the maximum to increase the profit. Given that it is a goods road transport, it is important to be focused on the optimisation of the transportation of products. During my internship, while the delivery round, the deliveries did not follow a delivery circuit well defined. Then, this leads to a waste of time and money. The company are not going to optimise its transport and consequently its supply chain. The expenses can be high in terms of petrol, tires wear and the most important regarding the waste of time: if the time of delivery was optimised, deliveries men could have a delivery round most dense with the same amount of hours worked. Therefore, I was in charged to implement a method who could optimise the delivery round of each delivery man. This method is called the Kruskal’s algorithm or “method of distance”. This method is used in the transport management system in order to suggest routing solutions. Knowledge of delivery points, the average frequency and average tonnage delivered to each recipient are the essential elements for the development of delivery rounds. Often it is the intuition and experience that allow drivers to organize their delivery rounds. But this practice does not necessarily serve to achieve the objectives of minimal cost and customer satisfaction. Optimization software exist and now allow to properly address this issue. They mostly use Kruskal's algorithm, capable of manual application for a small number of customers to deliver. Its objective is to minimize the distances by the transport vehicles or the corresponding durations. The Kruskal's algorithm is a heuristic method that does not give the perfect solution. It is based on the simple notion of distance defined as follows: O is a deposit and two clients A and B. We want to find the shortest way to deliver A and B from O. There are two possibilities: -Deliver A, return filing and B and deliver back to O. -Include A and B in the same tour. Distances are written in this way, d (x, y) mean distance from x to y. 1st solution: 2 * d (O, A) + 2 * d (O, B) 2nd solution: d (O, A) + d (A, B) + d (B, O) The gain or the spacing of the pair (A, B) relative to the centre O is the difference between these two quantities, namely: e (A, B) = d (O, A) + d (O, B) - d (A, B)
  • 6. Alexandre Lopez MSc International Business Individual Assignment 5 3) Plan and risks In this third and last part, we are going to implement the method introduced in the second part. Firstly, it is important to follow few steps in order the method is effective. 1. Establish a distance of the points to be delivered, which will indicate distances in km between points taken two by two (actual distance course given the vehicles). 2. Calculate the distances of all pairs of points from the deposit. 3. Then Sort in descending order. 4. Select each pair of the list; abandon those that are incompatible with those previously selected. 5. Prepare by bringing end to end, in the order of their value apart, successive links. Stay of proceedings when all customers were served. 6. Close the chain by bringing the ends from point O (warehouse). First of all, the first week, I noticed all delivery points and took the top ten. So I got based on a sample of ten clients. After applying this method, I noticed saves time on the tour of delivery. Indeed, the tour type driver was 20.75 km. But with this method, I managed to get by doing the same tour the previous lower mileage: 17.21 km. Note that in this method, the tonnage to be taken into account. However, each delivery run, the payload is never exceeded, because in our case, the average load of 6 kg parcel and found a hundred parcels in the delivery van. (= 1000 kg payload constraint so not exceeded weight). In this case, we gain approximately 3 km to time and money.
  • 7. Alexandre Lopez MSc International Business Individual Assignment 6 1) Distance between points 2) Calculating the distances between each point AB: OA+OB–AB= 5.1+4.7-0.85=8.95 AC: OA+OC-AC= 5.1+4.7-0.35=9.45 AD: OA+OD-AD=5.1+5.3-0.5=9.9 AE: OA+OE-AE=5.1+4.5-0.65=8.95 AF: OA+OF-AF=5.1+5.8-1.6=9.3 AG: OA+OG-AG=5.1+6.1-2=9.2 AH: OA+OH-AH=5.1+5.3-2.1=8.3 AI: OA+OI-AI=5.1+5.1-1.8=8.4 AJ: OA+OJ-AJ=5.1+5.2-1.8=8.5 BC: OB+OC-BC=4.7+4.7-1=8.4 BD: OB+OD-BD=4.7+5.3-1.5=8.5 BE: OB+OE-BE=4.7+4.5-0.9=8.3 BF: OB+OF-BF=4.7+5.8-2.6=7.9 BG: OB+OG-BG=4.7+6.1-2.9=7.9 BH: OB+OH-BH=4.7+5.3-2.1=7.9 BI: OB+OI-BI=4.7+5.1-2=7.8 BJ: OB+OJ-BJ=4.7+5.2-2=7.9 CD: OC+OD-CD=4.7+5.3-0.6=9.4 CE: OC+OE-CE=4.7+4.5-0.4=8.8 CF: OC+OF-CF=4.7+5.8-1.7=8.8 CG: OC+OG-CG=4.7+6.1-2.1=8.7 CH: OC+OH-CH=4.7+5.3-1.9=8.1 CI: OC+OI-CI=4.7+5.1-1.8=8
  • 8. Alexandre Lopez MSc International Business Individual Assignment 7 CJ: OC+OJ-CJ=4.7+5.2-1.8=8.1 DE: OD+OE-DE=5.3+4.5-0.9=8.9 DF: OD+OF-DF=5.3+5.8-1.3=9.8 DG: OD+OG-DG=5.3+6.1-1.7=9.7 DH: OD+OH-DH=5.3+5.3-1.8=8.8 DI: OD+OI-DI=5.3+5.1-1.6=8.8 DJ: OD+OJ-DJ=5.3+5.2-1.7=8.8 EF: OE+OF-EF=4.5+5.8-2=8.3 EG: OE+OG-EG=4.5+6.1-2.3=8.3 EH: OE+OH-EH=4.5+5.3-1.6=8.2 EI: OE+OI-EI=4.5+5.1-1.4=8.2 EJ: OE+OJ-EJ=4.5+5.2-1.5=8.2 FG: OF+OG-FG=5.8+6.1-0.35=11.55 FH: OF+OH-FH=5.8+5.3-0.5=10.6 FI: OF+OI-FI=5.8+5.1-0.8=10.1 FJ: OF+OJ-FJ=5.8+5.2-0.85=10.15 GH: OG+OH-GH=6.1+5.3-0.16=11.24 GI: OG+OI-GI=6.1+5.1-0.5=10.7 GJ: OG+OJ-GJ=6.1+5.2-0.55=10.75 HI: OH+OI-HI=5.3+5.1-0.55=9.85 HJ: OH+OJ-HJ=5.3+5.2-0.6=9.9 IJ: OI+OJ-IJ=5.1+5.2-1=9.3 3) Distance in descending order FG 11,55 GH 11,24 GJ 10,75 GI 10,7 FH 10,6 FJ 10,15 FI 10,1 AD 9,9 HJ 9,9 HI 9,85 DF 9,8
  • 9. Alexandre Lopez MSc International Business Individual Assignment 8 DG 9,7 AC 9,45 CD 9,4 AF 9,3 IJ 9,3 AG 9,2 AB 8,95 AE 8,95 DE 8,9 CE 8,8 CF 8,8 DH 8,8 DI 8,8 DJ 8,8 CG 8,7 AJ 8,5 BD 8,5 AI 8,4 BC 8,4 AH 8,3 BE 8,3 EF 8,3 EG 8,3 EH 8,2 EI 8,2 EJ 8,2 CH 8,1 CJ 8,1 CI 8 BF 7,9 BG 7,9 BH 7,9 BJ 7,9 BI 7,8
  • 10. Alexandre Lopez MSc International Business Individual Assignment 9 4) Development of the optimal route Standard course taken by the delivery driver before the study: OADCBGFEHJIO= 5,1+0,5+0,6+1+2,9+0,35+2+1,6+0,6+1+5,1= 20,75 km
  • 11. Alexandre Lopez MSc International Business Individual Assignment 10 Course recommended after study: OFGHJIADCBEO= 5,8+0,35+0,16+0,6+1+1,8+0,5+0,6+1+0,9+4,5= 17,21 km Detailed calculation: Useful information: Diesel prices at the time of the study: € 1.29/Litters Consumption of a pickup truck: 6.5 Litters / 100 km Before study: Distance raised: 20.71 km Fuel consumption (in litters) = 6.5 * 20.71 / 100 = 1.35 litters Fuel consumption (in €) = 1.29 * 1.35 = 1.74 € Converter 1€ = £0.78
  • 12. Alexandre Lopez MSc International Business Individual Assignment 11 After study: Distance raised: 17.21 km Fuel consumption (in litters) = 6.5 * 17.21 / 100 = 1.12 litters Fuel consumption (in €) = 1.29 * 1.12 = 1.44 € If we extend it to an entire tour (60 clients), eight delivery drivers, and over a year, the gains will be enormous. In conclusion this method is very successful. We know that in some companies, this algorithm has been computerized to optimize delivery routes (transport management system: TMS). However in the company where I did my internship, this software does not exist. So I suggested to the manager to invest in the future in software that would optimize the delivery of touring all delivery drivers of the business. The risk is certainly a high cost to afford this software. It is advised to calculate the price of acquisition of this software and determined the savings achieved if the company use this software. Because this method works for ten customers, it would then be able to develop computationally for a hundred customers (establish a large database). To do this, it should establish a specification, containing all the customers deliver in database form. This computer program would then do the work I do manually (all steps of the method), and each day he would determine the ideal course. At my level, I could not afford to take more than ten clients, because the reasoning became too tedious.
  • 13. Alexandre Lopez MSc International Business Individual Assignment 12 References F. Robert Jacobs, Richard B. Chase (2008). Operations and supply management: the core. New York: McGraw-Hill/ Irwin. 415. Martin Christopher (2011). Logistics and Supply Chain Management. 4th Ed. Great Britain: Pearson. 276. Yung-yu TSENG, Wen Long YUE, Michael A P TAYLOR. (2005).The role of transportation in logistic chain. Proceedings of the Eastern Asia Society for Transportation Studies. 5 (1), 1657-1672. FAQ Logistique. (2014). TMS: optimisation et suivi du transport. Available: http://www.faq- logistique.com/TMS.htm. Last accessed 16th December 2014. CSCMP, Thomas J. Goldsby, Deepak Iyengar, Shashank Rao. (2014). The Critical Role of Transportation in Business and the Economy. Available: http://www.ftpress.com/articles/article.aspx?p=2171313. Last accessed 14th December 2014. US Federal Highway Administration. (2000). The Role of Transportation in Logistics. Available: http://www.fhwa.dot.gov/planning/freight_planning/archive/weart.cfm. Last accessed 16th December 2014. Mattia Testi. (2014). The Role of Transportation in Supply Chain Management. Available: http://www.eyefreight.com/the-role-of-transportation-in-supply-chain-management/. Last accessed 15th December 2014.