(1) Anna Poberezhna discusses effective innovations with positive impact and sustainability in the superyacht industry. (2) She outlines the urgency of addressing climate change based on UN reports and presents a sustainability check of key issues like carbon emissions, food waste, and forest degradation. (3) Poberezhna proposes ways for the superyacht industry to become more sustainable through practices like using alternative materials, sustainably sourced wood, and onboard recycling as well as collaborating across industries.

1. Anna Poberezhna
Founder, Smart4Tech
June, 2019
Effective Innovations with Positive Impact
SuperYachts Redefined: Sustainability in Core

2. Journey invite
I. Business philosophy
II. Sustainability check
III. Superyachts Redefined

3. Our Global
Presence in Media
& Publications
S4T Intro

4. brand strategy + design + supply chain + sustainability + innovation
business philosophy redefined
=

6. 11 Years Left to revert Catastrophe of Climate Change
(UN, March 2019)
2030 not 2050

7. § Global carbon emissions they aren’t falling at all; they were up 1.7% in 2018 /
are at an all-time high (The Renewables Global Status Report, June 2019 ).
§ Every year 1.3 billion tons of food waste vs 2 billion people in hunger &
malnutrition (UN, March 2019)
§ Global temperature to rise 2% = loss of Maldives coral reefs, threatening the
very existence of the country. (UN, March 2019)
§ Timber, used for construction or high-end products linked to forest
degradation. Degraded forests are more likely to be targeted for conversion
to other land uses (ucsusa.org).
Sustainability Check

8. http://data.footprintnetwork.org/#/./https://www.un.org/press/en/2019/ga12131.doc.htm
Ecological Deficit / Reserves

10. Ocean Waste Oversaturation

11. ● Banning diesel cars by 2030 (Ireland)
● Net-zero emissions by 2035 and carbon-negative country by 2050 (EU.
● Green certification of financial instruments, liquid and assets
● Mandatory transparency in supply chains (commodity trading, Extractive
Industries Transparency Initiative)
● Green Climate Fund commitment of $100 billion in climate funding by
2020
There is hope but there is no Planet B
https://www.un.org/press/en/2019/ga12131.doc.htm

12. Zero Plastic

13. What could you reuse old flip flops for?

14. ©REUTERS/stock.adobe.com
http://www.theflipflopi.com/the-flipflopi-dhow

15. ≈ 11, 000

18. https://www.independent.co.uk/news/world/asia/superyacht-burmese-timber-illegal-logging-myanmar-russian-billionaire-nobiskrug-shipyard-river-eider-a7670626.html
Disconnected Realities

19. Superyacht math
§ €1m = 1 meter of superyacht (<60m long)
§ €30k /€15k /€6k+ (FT) = 1sq.m of design
Price = Value
https://www.ft.com/content/3671a802-912a-11e6-a72e-b428cb934b78 / http://www.heidismarketnews.com/news/2017/5/23/convert-between-square-feet-and-acres
https://www.agrifarming.in/teak-wood-farming-project-report-cost-and-profit
Sustainability math
§ €1 = 1 teak tree
§ €500 or 500 trees incl. costs = 1 ac plantation

20. 47% travelers ask about sustainable
holidays*

21. Ha Long Bay
May 2018

22. http://a-jwgeographyworld-heritage-site.weebly.com/threats.html

23. Incremented. Differentiated. Radical
Business & Brand
Strategy
Design &
Procurement
Manufacturing
&
Procurement
Maintenance
& Service
Recycle /
End-of-life
Full-Spectrum Impact Innovation

24. Choose your way of sustainability

25. #1 transparency is the new black

26. Superyacht
Builder & Its
Supply Chain
Partner
Designers & Its Supply
Chain Partners
Owners
#2 Interdisciplinary collaboration
Marines & Ports
Brokers

27. #3 Cross-Industry collaboration
§ Amsterdam Schiphol Airport: 99% recyclable baggage belts & benches made of elephant grass.
§ A Rotterdam cycle path is made of 100% recycled asphalt.

29. Innovation is the Means, Not an End in Itself
§ Alternative energy & fuel
§ Battery storage
§ Onboard waste & water recycling
§ Recycled or syntheic wood & plastic
§ Sustainably sourced materials
§ Alternative materials (aluminium, carbon fibre, velour)

30. sustainability = responsibility

31. Build & Design – Service & Cruise with a Purpose

32. Green Yachts: A New Asset Class?
Risks are catalysts of change:
§ Environmental risks
§ Financial risks
§ Reputational risks
§ Legislative and regulatory pressure
§ Young generation pressure and actions

33. Agents of Change
KPMG 2016: Carrots Sticks Global trends in sustainability reporting regulation and policy

34. What is your plan for a change?

35. CONTACTS Anna Poberezhna
anna@smart4.tech
+ 44 75 960 9993
London, UK