The document discusses product placement and display in retail spaces. It recommends placing products in lines parallel to customers for better visibility and access. Both vertical and horizontal displays are suggested, with a variety of products to attract more people and sales. Standing products from the first to last aisle are meant to catch customers' attention and facilitate selection. Central areas with many circulation spaces and lighting are preferred over low spaces with little light away from entrances. The display should present different product families categorized sequentially by level or zone.

3. PRODUCTS ARE PLACED IN A LINE PARALLEL TO
THE CLIENTS HAVE A BETTER VISION AND EASY
ACEES.

4. THIS PRODUCT IS PLACED VERTICALLY AS IS
PLACED ON TOP TO DOWN AND ALLOWS A BETTER
CUSTOMER DISPLAY, AND DRIVES WITHOUT
PROBLEM

5. SUCH IS HANDLED IN THE UNION OF VERTICAL
AND HORIZONTAL DISPLAY AND WIDE VARIETY
OF PRODUTOS TO ATTRACT MORE PEOPLE
GETTING RESULTS FOR SALE.

6. STANDING PRODUCTS SECTOR OCCUPYING
A GONDOLA, FROM FIRST TO LAST
STAND, TO ATTRACT THE ATTENTION OF
CLIENTS AND BUYERS, FACILITATING THE
SELECTION OF GOODS.

7. SPACES ARE LOW AND CIRCULATION OF
POTENTIAL BUYERS WHO ARE AWAY FROM
THE ENTRY AND CASES, HAVE LITTLE LIGHT.

8. CIRCULATION SPACES ARE MANY AND
CONCENTRATION OF PEOPLE AND THAT IS
LOCATED IN THE CENTRAL AREA HAS LOTS OF
ESTABLISHMENT AND LIGHTING.

9. THIS IS TO PRESENT IMPLEMENTATION DIFFERENT
FAMILIES THAT MAKE A CATEGORY AND FOLLOW
A VERTICAL SEQUENCE AT ALL LEVELS OR ZONES.

10. PRESENTS SUCH DIFFERENT FAMILIES THAT
MAKE A CHOICE, THE FORM OF ADDRESS IS A
SEQUENCE OF PRODUCTS IN THE SAME LEVEL
HORIZONTAL OR ZONE.

11. POP MATERIAL IS A CATEGORY OF MARKETING
TO RESORTS FOR ADVERTISING SALES POINTS